Listening to Radio Streams in USA Represents Less than 10% of All Listening to Broadcast Radio

Download the complete presentation here.

The annual conference of the American Association of Public Opinion Researchers is running this week in Denver, and Edison Research is proud that our team is giving four different presentations on best practices in survey research.

One of these presentations is from Edison VP Randy Brown, who is documenting the issues that come from implementing surveys online that attempt to measure internet behaviors. .

As you can see in Randy’s report, streaming behaviors will be overstated in a survey implemented online because it is difficult to reach lighter internet users from internet sample frames, even if one is using high-quality internet samples. Beyond that, about 10% of Americans still have no online access and are entirely invisible to online research.

The report documents the steps we take to make sure that our research represents the total population – using our Share of Ear® studies as his example.

One prime example of why these steps need to be taken can be seen with regard to listening to the content produced by America’s broadcast radio stations.  Share of Ear® determines whether listening to radio content is coming via the over-the-air signal (whether analog or HD) or from the station’s streams.

Our estimate is that 8% of the combined listening to broadcast radio content is from the streams and 92% is from over-the-air.

Nielsen has produced similar estimates. These numbers would be vastly higher (and incorrect) if we did not take the steps we do to correctly represent all listeners and all listening.

This is not, of course, to say that radio streams are unimportant – in fact they are crucial.  It is to say, however, that one can be misled by estimates that are not designed to fully represent a population, as Randy discusses in his talk.

It is worth noting that we see quite a difference based on the type of content.  For news, sports and personalities, streams comprise 12% of the total listening, whereas for music the streams are 6%.  Perhaps this speaks to streaming being more vital for radio’s more unique aspects.

 

 

Joe Lenski

NYAAPOR to Honor Edison Co-Founder Lenski

Edison Research is pleased to announce that Executive Vice President and co-founder Joe Lenski has been chosen to receive the 2018 Harry W. O’Neill Award, presented by the New York Chapter of the American Association for Public Opinion Research (NYAAPOR).

The award is given annually to honor lifetime achievement in public opinion research. Lenski is being recognized for his outstanding contribution to the understanding of elections throughout the world during his career.

Under Lenski’s supervision, Edison Research conducts all exit polls for the television networks and other news organizations comprising the National Election Pool, and has done so for each of the last five election cycles. Lenski has played a key role in every American nation election since 1988, and has also been instrumental in the implementation of exit polls for national elections in Cyprus, Iraq, Venezuela, and the Republic of Georgia.

“NYAAPOR is very pleased to honor Joe Lenski with the 2018 Harry W. O’Neill award. This award recognizes Joe’s outstanding contribution to public opinion research and long standing commitment to NYAAPOR,” said Chintan Turakhia, NYAAPOR President.

“This award is a testament to Joe’s tireless efforts and his commitment to the importance of public opinion research,” said Larry Rosin, President and co-founder of Edison Research. “Joe’s leadership on the polls that drive understanding of the American electorate is crucial to the advancement of social science in America and beyond. We are thrilled that he is being recognized in this way. I believe he truly embodies the spirit and legacy of Harry W. O’Neill.”

“I am honored to receive the NYAAPOR Harry O’Neill Award. NYAAPOR has been a very important part of my career and I am delighted to follow in the footsteps of so many colleagues, mentors, and friends who have received this award,” said Lenski.

Lenski will be honored at the NYAAPOR Annual Awards Night ceremony on Thursday, June 21, 2018, at GfK, 200 Liberty Street, New York, NY. For more information or to attend: https://www.nyaapor.org/nyaapor-annual-awards-night

The Infinite Dial Australia 2018

The Infinite Dial Australia, by Edison Research and Triton Digital, is the newest study of digital media consumer behavior in the Infinite Dial series and second annual study to be conducted in Australia. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998, and was conducted for the first time in Canada last year. The Australian Infinite Dial Study was commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) via their PodcastOne subsidiary, and Triton Digital.

Some highlights from the study include:

  • Despite the presence of a variety of audio options, radio consumption continues to rise in Australia, with 88% of people aged 12+ having listened to an AM/FM/DAB+ in the last week, up from 85% and outpacing the U.S.’s 65%. Radio is the leading audio platform.
  • Radio is the choice for in-car listening, with 89% of people having listened to AM/FM radio in the car in the last month. Seventy percent of Australians use AM/FM radio as the audio source they use most often in-car, leading Canada (63%) and the U.S. (56%).
  • Familiarity with the term “podcasting” has grown from 72% to 78% in Australia. Thirteen percent of Australians have listened to a podcast in the last week, up from 10% in 2017.  An average of five podcasts are listened to each week by those who are weekly podcast listeners.  Fourteen percent of weekly podcasts are by Australian radio stations or Australian radio personalities.
  • Facebook usage as “the social media brand used most often” is down from 73% in 2017 to 60% in 2018, but overall social media usage by Australians is up to 82% in this study.
  • Ninety percent of Australians own a Smartphone, and 96% of 25-54 year-olds in Australia own a smartphone.
  • Regarding Smart Speakers, Google Home leads Amazon Alexa with a 61% awareness versus 28%. Smart speaker ownership is 5% in Australia.
  • Netflix remains the most popular on-demand video service, with 41% of Australians subscribing. In the last week in Australia 49% of people have used Netflix, Foxtel Play, Go or Now, Stan or Amazon Prime.

 

How the study was conducted:
The Australian Infinite Dial study was conducted in the first quarter of  2018 and uses a nationally representative survey of 1009 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

Edison VP Megan Lazovick honored as one of the “Top Women in Digital 2018”

Edison Research is proud to announce that VP Megan Lazovick has been named one of Cynopsis Media’s Top Women in Digital for 2018 in the “Rising Star” category. The Cynopsis award recognizes the most influential women in digital, marketing, advertising, social media and online content.

If you have any questions about understanding consumer behaviors in the digital realm, Megan is the person to ask. She has worked successfully on behalf of many of the biggest brands in the space. It is a testament to her combination of inventiveness and curiosity.

Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely publicized and cited in the media industry, such as Edison’s Share of Ear and The Smart Audio Report from NPR and Edison Research.

Please join us in congratulating our “Rising Star” Megan (@meg_laz) on this accomplishment!

 

Switch On, Tune In: Public Media’s New Local Frontier

Edison Research and AIR recently collaborated on a series of research projects examining the impact of public media on several American markets, and the role of live, local events on the relationship between public media listeners and their local stations. We examined 15 markets, all of which were participating cities in AIR’s Localore: Finding America initiative.

Through the course of this study, we conducted three separate surveys: one, a market study to establish baseline characteristics of the average public media consumer in those 15 markets; two, a survey of the local collaborators in those markets–passionate local advocates for issues and stories who worked with Localore producers; and three, an exit poll of over 600 attendees to live events in six of these Localore markets.

The primary findings of this project revolved around the importance of live events both as a means to attract a “hidden” public media constituency and to hear their stories, the renewed importance of a local focus on community issues in order to engage that constituency, and the role of the “community collaborator,” the switched-on, engaged local advocates for both public media AND the stories of their communities.

The results were presented in a live webinar on Thursday, October 26, featuring participants from two Localore markets as well as Edison and AIR. A complete replay of the webinar is available below. You can read more about the findings of this project here, and you can also download the complete data slides from the research here.

Switch On, Tune In: Public Media’s New Local Frontier from Tom Webster on Vimeo.