Edison VP Megan Lazovick honored as one of the “Top Women in Digital 2018”

Edison Research is proud to announce that VP Megan Lazovick has been named one of Cynopsis Media’s Top Women in Digital for 2018 in the “Rising Star” category. The Cynopsis award recognizes the most influential women in digital, marketing, advertising, social media and online content.

If you have any questions about understanding consumer behaviors in the digital realm, Megan is the person to ask. She has worked successfully on behalf of many of the biggest brands in the space. It is a testament to her combination of inventiveness and curiosity.

Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely publicized and cited in the media industry, such as Edison’s Share of Ear and The Smart Audio Report from NPR and Edison Research.

Please join us in congratulating our “Rising Star” Megan (@meg_laz) on this accomplishment!

 

Switch On, Tune In: Public Media’s New Local Frontier

Edison Research and AIR recently collaborated on a series of research projects examining the impact of public media on several American markets, and the role of live, local events on the relationship between public media listeners and their local stations. We examined 15 markets, all of which were participating cities in AIR’s Localore: Finding America initiative.

Through the course of this study, we conducted three separate surveys: one, a market study to establish baseline characteristics of the average public media consumer in those 15 markets; two, a survey of the local collaborators in those markets–passionate local advocates for issues and stories who worked with Localore producers; and three, an exit poll of over 600 attendees to live events in six of these Localore markets.

The primary findings of this project revolved around the importance of live events both as a means to attract a “hidden” public media constituency and to hear their stories, the renewed importance of a local focus on community issues in order to engage that constituency, and the role of the “community collaborator,” the switched-on, engaged local advocates for both public media AND the stories of their communities.

The results were presented in a live webinar on Thursday, October 26, featuring participants from two Localore markets as well as Edison and AIR. A complete replay of the webinar is available below. You can read more about the findings of this project here, and you can also download the complete data slides from the research here.

Switch On, Tune In: Public Media’s New Local Frontier from Tom Webster on Vimeo.

Lead Statistician and Data Scientist – Edison Research

Lead Statistician and Data Scientist – Edison Research

Since 2004, Edison Research has been the sole provider of exit poll information to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.   For the 2018 and 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

The Lead Statistician and Data Scientist will oversee statistical applications in Edison’s election system as we prepare for the 2018 and 2020 elections.

Qualifications:

  • MS or Ph.D. in Statistics or related disciplines
  • Expertise in statistical techniques, research design, and data analysis
  • Experience with statistical software packages (e.g. SPSS, Stata, R, SAS, Python)
  • Strong technical data query and report building capabilities using SQL
  • Experience with sample design and survey research
  • Familiarity with RBS sampling and voter lists
  • Experience with relational databases
  • Excellent oral and written communication skills

Responsibilities:

  • Test estimation and variance models
  • Select voting precinct samples
  • Update and testing of statistical specifications
  • Interface with computer developers for statistical models
  • Interface between election researchers and developers for maintaining databases
  • Develop survey weighting procedures for telephone surveys of early voters
  • Oversee research and development of new statistical models for election projection system
  • Work closely with programmers and developers to implement new statistical models
  • Serve as a key decision team member on Election Days

Contact Information:

Send resume and cover letter with salary requirements to jobs@edisonresearch.com. Resumes without cover letters will not be considered.

New Study: Moms in America Are Optimistic

New Edison Research Study, “Moms on the Future,” To Showcase With Live Webinar, October 13

Even in a year awash with negative headlines, more than three quarters of moms in the U.S. have a positive outlook for the world their children will live in.

That’s one of the key findings of a new study from The Research Moms at Edison Research. The full study, “Moms on the Future,” will debut live at the Marketing to Moms conference in NYC.  The Research Moms are also hosting a live, free Webinar October 13th at 2 p.m. to present this exciting new data to the general public.

In the new study: when asked to imagine the lives of their children as adults, 60% of moms feel their children’s lives will be better than theirs.

84% of moms think their children have a fair opportunity to achieve the life they hope for.

“Moms on the Future” is a study of more than 500 adult women who are the parent  or guardian of children age 21 or younger. The study views moms’ hopes for and concerns about the future through questions about financial planning, the relevance and value of a college education, and many other measures.

“Moms on the Future” promises to be as influential and widely quoted as Edison Research’s recent studies on radio, digital media usage, and podcasting. Registration for “Moms on the Future” is free on a first-come, first-served basis.

To register for the webinar, click here.

 

About The Research Moms

The Research Moms is Edison Research’s team of experienced researchers who also happen to be moms.  Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Visit www.researchmoms.com for more.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Sharing The Road: new in-car data from share of ear® study

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.

soe-platform

Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)

Click here to view the presentation.

Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.

For more information about the Share of Ear® study visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/