podcast

The Podcast Consumer 2018

The Podcast Consumer 2018, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2018 study (conducted in partnership with Triton Digital), The Smart Audio Report from NPR and Edison, and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:

  • Demographics
  • Podcast Consumption
  • Device Usage
  • Social Media Behaviors
  • Smart Speakers and Podcasting
  • The updated Share of Ear® for podcasting

Findings of this report include the following:

  • Podcasting is growing: monthly listeners grew from 24% of Americans 12+ to 26% year over  year.
  • Podcast listeners are more likely to own a smart speaker.
  • Listening in vehicles is growing.
  • Podcasting’s Share of Ear has doubled in four years.
  • Podcasts are the number one audio source by time of consumption among podcast listeners

Watch The Podcast Consumer 2018

 

The Infinite Dial Canada 2018

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998. Some highlights from the study include:

  • Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
  • Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
  • Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
  • As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
  • Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
  • Canadian podcast listeners listen to an average of five podcasts in the last week

Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 – click here for the full replay with both audio and video.

 

 

How the study was conducted:
A total of 1,000 persons were interviewed to explore Canadians’ use of digital platforms and new media. In January and February of 2018, telephone interviews were conducted with respondents age 18 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. Surveys were offered in both the English and French languages.

Infinite Dial 2018

The Infinite Dial 2018

On the Rise: Steady Growth for Podcasts, Rapid Growth for Smart Speakers

The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.

The 2018 Infinite Dial study, the latest report in a series dating back to 1998 that covers consumer usage of media and technology, has tracked many new platforms as they develop and redefine the media landscape. This year’s report spotlights the growth of Smart Speakers, voice-controlled devices such as the Amazon Echo and Google Home. Today, 18% of Americans 12+ (an estimated 51 million people), live in households that have at least one Smart Speaker. This means that Smart Speaker ownership has more than doubled from 7% just one year ago, which shows Smart Speaker adoption at a faster rate than the early days of the smartphone, which showed only 4% growth in a comparable timeframe.

The Infinite Dial has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, Internet radio, ad agencies, and the financial community. The study uses the gold standard of nationally representative survey research—a random probability telephone sample – comprising both mobile phones and landlines, of all Americans ages 12 and older.

Among the many other highlights:

  • Monthly Online Radio audience is now 180 million Americans, or 64% of Americans 12+, due to growth in Spotify, Apple Music and Alexa-driven Amazon Music listening
  • Despite the rise of other services, Pandora continues to lead in the online radio space—31% of Americans have listened in the past month
  • The portion of Americans 12+ using Facebook has declined from 67% to 62%
  • As Smart Speaker ownership rises (18% of Americans own a Smart Speaker), there is a continued decline in standalone radio ownership (29% do not own an AM/FM radio in the home)
  • 44% of Americans 12+ have ever listened to an audiobook

“With twenty years of historical data, The Infinite Dial is the authoritative source in the growing and dynamic online audio industry.” said John Rosso, President of Market Development at Triton Digital. “Triton is pleased to once again partner with Edison Research to uncover and present this data.”

Tom Webster, Edison’s Senior Vice President noted, “With the surge in smart speaker ownership, and the continued growth of podcasting and streaming audio, it is more important than ever for brands to have a holistic audio strategy.”

 

Watch The Infinite Dial 2018

 

Click here to download the Infinite Dial 2018 from Edison Research

How the study was conducted:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

The Smart Audio Report from NPR and Edison Research

The Smart Audio Report from NPR and Edison Research

Earlier this summer, Edison Research VP of Strategy Tom Webster, along with National Public Media COO Bryan Moffett, presented a live webinar of The Smart Audio Report from NPR and Edison Research.  The report contains numerous insights that have never before been reported on audio consumption, usage behaviors, ties to smart home technology and more. The study was presented for the first time on June 21, 2017 at the RAIN Podcast Business Summit in New York.

Edison Research and NPR presented an encore presentation of this webinar on August 16, 2017, featuring Gina Garrubbo, President and CEO of National Public Media.

For more information about this study and to view the full report, visit http://nationalpublicmedia.com/smart-audio-report/.

Watch a replay of the original webinar here:

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at npr.org/about and following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, NPR, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Research Hospital, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Infinite Dial Australia

The Infinite Dial Australia

A new study released by Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.

The Infinite Dial Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital, provides new insights into what Australians are consuming online.  The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the 2017 Australian digital consumer.

“The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the technology that Australians are using and it’s interesting to see how Australia compares to the USA,” said Edison President Larry Rosin.

Key Infinite Dial Australia findings include:

  • Radio is the leading audio platform consumed by Australians with 85% of people having listened to an AM/FM or DAB+ station in an average week, compared to Spotify 21%, Podcasting 10%, Pandora 8%, Apple Music 6%, Google Play All Access 2%.
  • Twice as many people are listening to AM/FM radio (on-air and online) than all online audio streaming services each week (85% vs.43%).
  • 89% of Australians use AM/FM sometimes when in the car and nearly 50% use an AM/FM radio almost every time they are in the car. With now 36 vehicle brands in Australia including DAB+ digital radio, 10% of people use DAB+ radio almost every time they are in the car.
  • Despite new ways to listen to AM/FM/DAB+ radio, 79% of the population have one or more radios in their home.
  • 72% of Australians are familiar with podcasting (60% USA) and 29% of people have listened to a podcast.
  • 17% have listened to a podcast in the last month, with 25-54 year olds making up the largest share of monthly podcast listeners. An average of six podcasts are listened to each week by those who are weekly podcast listeners.
  • 73% of Australians have used YouTube to watch music videos or listen to music;59% have used YouTube to watch music videos or listen to music in the last month and 44% in the last week.
  • 80% of people currently use social media and 9 in 10 of those aged 12-54 years are current users. Facebook awareness is highest (98%), followed by Twitter (95%), Instagram (94%) and Snapchat (84%). Awareness of all these social media brands is higher in Australia than the USA.
  • Facebook is more likely to be the most-used social media brand among 12-24s in Australia than the USA (58% vs. 39%), however Snapchat is less chosen as the most-used among this group in Australia than the USA (16% vs. 31%).
  • Penetration of smartphones and tablets in Australia is been greater than the USA, however penetration of internet connected TVs is higher in the U.S.
  • 88% of Australians own a smartphone, with ownership highest amongst 12-24 (95%) and 25-54 year olds (95%). Ownership in Australia is 7% higher than the U.S (81% overall).
  • 53% of people own an internet-connected TV, with ownership highest amongst 12-24 (71%) and 25-54 year olds (60%).
  • Netflix is the most popular on-demand video service, with 35% of Australians having access to a subscription.

The Infinite Dial Australia study was conducted in February and March 2017 and uses a nationally representative survey of 1007 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older. The study in the USA has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, ad agencies, and the financial community.

View the webinar below, or click here to download the presentation slides.