Somerville, New Jersey — June 17, 2014 — Sixty-four percent of P1 listeners to Contemporary Hit Radio listen to Online Radio weekly, which is significantly higher than the average at 36%. Twice as many CHR P1s listen to Pandora weekly (44%), compared to 22% among the total.
These are two key findings from “The Infinite Dial 2014: A Look at CHR Radio P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.
Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The CHR Radio breakouts are based on 152 listeners age 12 and older who named a Mainstream CHR or Rhythmic Top 40 outlet as their P1 station. Read more