Social Sharing In The Mobile World

Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that we broke it out into this new standalone report, Social Sharing in the Mobile World.

This study of 1571 American smartphone owners 18-54 revealed some key insights about mobile use of social media, including the following:

  • 80% of American smartphone owners use social media apps every day
  • The average smartphone owner uses 14 types of apps
  • 70% of smartphone owners who use social media say they use Facebook every day
  • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
  • Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video

Also includes new data on messaging apps, selfies, influence and more! Thanks again to our partners at CRS for funding this research.

Download Social Sharing In The Mobile World From Edison Research

 

Moms and Media 2017

moms and media 2017: the highlights

Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend three hours and thirty one minutes using the Internet in a 24-hour period, surpassing time spent with TV and radio.

A major factor of that high Internet consumption is the adoption of the smartphone, allowing moms access any time of day.  Smartphone ownership is still rising among moms, showing even more gains in this year’s report. Compared to the total sample from the Infinite Dial, moms are out in front for smartphone ownership.  In 2017, 86% of moms own a smartphone.

For moms with Internet access at home, more than half (55%) said they access the Internet most using their cell phone.   In 2017, the gap between computer and cell phone is even wider than last year, with the smartphone showing its impact once again.

Not only did Moms and Media 2017 highlight the power of the smartphone, but the data also reflects the continuing commitment that moms have to social media. This year, 93% of moms use some social networking site or service.  That percentage is up from the 88% we saw last year and has consistently been rising.  With plenty of options now available, there is no shortage of opportunity for moms to engage with social media.

That opportunity to engage with social media is fully recognized by moms, with 62% of social networking moms checking those sites several times per day.   This has been a trend with a steady increase each year since 2008 when we first started tracking social media.

For the full Moms and Media 2017 report click here.

 

Moms and Media 2017

Save the Date: Moms and Media 2017

It’s May, and that means the annual Moms and Media report is fast approaching.  Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017.

Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle of moms in the United States and how they engage with technology and modern media.  The report will showcase new tracking data about social networking, mobile device ownership, Internet usage and even online radio.   In addition, we’ll highlight expanded podcast data and explore how much interest moms have in smart speakers, such as the Amazon Echo and Google Home.

Most would agree that they couldn’t survive without the Internet and it is clear from our past research that moms would fall into that category as well.  More than any other medium, the Internet is critical for getting through even just a typical day.  In Moms and Media 2017, we see that now almost every mom has Internet access.  According to the research, 97% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  

You are invited to join us on Thursday, May 11th at 2:00 pm EST when we present Moms and Media 2017.  Register now for updated data about how moms utilize mobile and mold modern media and technology into their routines.   

Register here

Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll

American Public Media’s Marketplace and Edison Research track the Economic Anxiety Index and release the first post-election measures. Read more about the survey and the latest wave of results here.

The Infinite Dial 2017

Podcasting Continues to Boom as Four in Ten Americans Tune In; Smart Speakers Make Their Debut

The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption

Podcasting continues to be a growth medium, as 40% of Americans 12+ say they have ever listened to a podcast, while 24% say they have listened to one in the past month, up from 21% one year ago. In addition, six in ten Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years.

The 2017 Infinite Dial, the latest report in a series dating back to 1998 that covers consumer usage of media and technology, also introduces coverage of “Smart Speakers,” a category which includes voice-controlled devices such as the Amazon Echo and Google Home. Today, 63% of Americans 12+ are aware of at least one device in this category, while 7%, an estimated 20 million Americans, live in households that have at least one smart speaker.

The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. The study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, Internet radio, ad agencies, and the financial community.

Among the many other highlights:

• Half of Americans 12+ now have access to a Netflix subscription

• The Weekly Online Radio audience is now 140 million Americans, or 53% of Americans 12+

• Time spent listening to online radio surges to an all-time high of 14:39 per week

• Pandora continues to lead in the online radio space—32% of Americans have listened in the past month—but Spotify is a strong second at 18%.

• Social Media usage is beginning to consolidate around a few platforms, with Twitter’s growth rate continuing to decline—especially 12-24

“With 7% of Americans 12+ now owning smart speakers such as the Amazon Echo and Google home products, this represents an extraordinary opportunity for increased consumption of internet radio in the home,” said John Rosso, President of Market Development at Triton Digital. “Content producers would be wise to pay close attention to this growing segment of the market.”

“The significant numbers we see for subscription products, such as Netflix and Spotify, as well as the continued growth for platforms that are relatively ‘advertising-light,’ such as Pandora and Podcasts, reflect a continued shift in the ability for advertisers to reach consumers with traditional, interruptive forms of advertising,” noted Tom Webster, Edison’s Vice President of Strategy. “Advertising models are going to have to adapt, and adapt quickly, to the American consumer’s increasing willingness to curate their own media mix and avoidance of traditional advertising messages.”

Download The Infinite Dial 2017

Video Replay:

The Infinite Dial 2017 from Tom Webster on Vimeo.

Slides:

How the study was conducted:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From 1/5/17 to 2/11/17, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. Interviews were 51% landline phones and 49% mobile phones.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.