Share of Ear for Teens

How Teenagers Are Actually Listening To Music

How are teenagers actually listening to music?

Recently there has been some discussion about how teenagers listen to music, but thanks to Edison’s Share of Ear study, we can answer the question from a scientifically sampled representation of teenagers. We asked 13-17 year olds to keep a detailed one-day audio usage diary. Factoring out any listening to speech-based audio (which was an extremely tiny part of teenage audio usage) we got the results reflected in the graph below.

Interestingly, the biggest part of music listening for teens is to music they ‘own’ (no matter how acquired) at 31%. Some might be surprised that AM/FM radio comes in second – disproving the belief of many that “no teens listen to radio anymore.” Nielsen’s ratings show that ‘kids today’ listen to radio, and our study does too, coming in at 25% of teen’s listening time.

Of course, those two categories (owned music and broadcast radio) would once have made up 100% of music listening time and now account for just 56%. Encroachment from online radio/music pureplays (think Pandora or Spotify) and the phenomenon of YouTube for music now account for significant portions of teen’s music-consumption time. Smaller portions also go to SiriusXM and ‘Cable Radio’ like Music Choice.

The consumption of music is rapidly changing. We look forward to tracking these changes in our next Share of Ear study, coming this fall.

Share of Ear for Teens

New Share of Ear Data Released at Rain Indy Summit

Yesterday at the RAIN Summit in Indianapolis Edison president Larry Rosin presented new data from Edison’s Share of Ear Study. Click through the slideshare below to see his presentation.

 

Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.

For more information about Share of Ear visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/

 

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“Infinite Dial 2014″ Format Report: Nearly Two-Thirds of CHR Radio P1s Listen to Online Radio Weekly

Somerville, New Jersey — June 17, 2014 — Sixty-four percent of P1 listeners to Contemporary Hit Radio listen to Online Radio weekly, which is significantly higher than the average at 36%. Twice as many CHR P1s listen to Pandora weekly (44%), compared to 22% among the total.

These are two key findings from “The Infinite Dial 2014: A Look at CHR Radio P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The CHR Radio breakouts are based on 152 listeners age 12 and older who named a Mainstream CHR or Rhythmic Top 40 outlet as their P1 station. Read more

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“Infinite Dial 2014″ Format Report: About One in Four Adult Contemporary P1s Would Listen to Radio ‘a Lot More’ if Their Cell Phones Had an FM Tuner

Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone.

That is one key finding from “The Infinite Dial 2014: A Look at Adult Contemporary P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Adult Contemporary breakouts are based on 106 listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as their P1 station. Read more

“Infinite Dial 2014″ Format Report: Public Radio P1s Are About Twice as Likely to Have a LinkedIn Profile

Somerville, New Jersey — June 3, 2014 — P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site.

That is one key finding from “The Infinite Dial 2014: A Look at Public Radio P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Public Radio breakouts are based on 126 listeners age 12 and older who named a Public Radio outlet as their P1 station. Read more