By Director of Research Gabe Soto Today there are 116 million people older than 12 in the U.S. who listen to podcasts every month, or 41% of the total population. In the Infinite Dial Report by Edison Research and Triton Digital, that number increased rapidly by 12 million since 2020 and some of the biggest […]
Click here for The U.S. Latino Podcast (non) Listener Report 2021 in English Click here for The U.S. Latino Podcast (non) Listener Report 2021 in Spanish Scroll down to view a recording of the webinar U.S. Latinos are Primed for Podcasts 67% of U.S. Latino podcast non-listeners already listen to spoken word audio Forty-four percent […]
Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q2 2021. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement based […]
El número de latinos en EE.UU. que escucha podcasts se dispara durante la pandemia; aumento del 44% año tras año Haga clic aquí para descargar el U.S. Latino Podcast Listener Report 2021 en español Haga clic aquí para descargar el U.S. Latino Podcast Listener Report 2021 en inglés Desplácese hacia abajo para ver el seminario […]
Number of U.S. Latino Monthly Podcast Listeners Soars; up 44% year over year Click here to download the U.S. Latino Podcast Listener Report 2021 in English Click here to download the U.S. Latino Podcast Listener Report 2021 in Spanish Scroll down to view the webinar The Latino Podcast Listener Report 2021 from Edison Research finds […]
We are pleased to announce the release of the Edison Research Podcast Listener Survey, a free, “do it yourself” template for podcasters to use to conduct their own audience research. Anyone can download and adapt this template for their own usage—no registration or email is required. Most individual podcasters strive to learn more about their […]
Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service. “The Podcast Consumer Tracker is the only service that measures the entire space from the […]
Edison Research Announces Top 50 U.S. Podcasts for 2020 by Audience Size Edison Research, the leading podcast research organization for over 15 years, is pleased to announce the first comprehensive U.S. Top 50 podcast chart. This list ranks the 50 biggest podcasts of 2020 by audience size, based on the Podcast Consumer Tracker, the only […]
To gauge the efficacy of podcast advertising, Edison adopts three different strategies, depending on the most applicable circumstances. We have extensive experience with all three and all of our work is custom—a true partnership between Edison, the advertiser, and (where relevant) the agency. We work with all stakeholders to craft a questionnaire to achieve the […]
EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner to uncover beliefs of the podcast industry’s best customers Click here to download Super Listeners 2020 According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach […]
For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
There have been some marked changes in podcast listening in the U.S. during quarantine as commutes have been reduced and digital audio consumption has risen. Download Podcast Listening During Quarantine: A Share of Ear® Report Tom Webster, Edison Research SVP, presented a 15-minute update on the overall listener landscape, with specific focus on podcast […]
