This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. A generation that does not know life without the Internet. To most of you, this may seem unnatural and odd—but for the majority of Gen Z, this is our reality. As a Gen Zer myself, I grew up […]
Gen Z Discover Podcasts Through Social Media; Take Action Because of Ads Edison Research and SXM Media Present Gen Z Podcast Report Click here to download the Gen Z Podcast Listener Report Scroll down to watch a replay of the webinar Gen Z monthly podcast listeners in the U.S. got an early start in listening […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcasts have evolved into a mainstream medium whose hit shows have the jaw-dropping ability to reach millions of podcast listeners, as was the subject of our Weekly Insights email last week. Popular shows are healthy for a creator-first ecosystem because […]
According to the latest publication of the Top Podcast Genres in the U.S. for Q4 2022 – Q1 2023 from Edison Research, comedy continues to be the genre consumed by most weekly podcast listeners age 13+. The list ranks the most popular podcast genres based on audience size among weekly podcast listeners from Edison Podcast […]
Edison Podcast Metrics to Debut in the UK in Q3 2023 Somerville, NJ USA (May 25, 2023) Edison Podcast Metrics, the comprehensive measurement of podcast listening in the U.S. from Edison Research, is being launched in the UK. The announcement was made at the Podcast Show 2023 in London. Edison Podcast Metrics is unique in […]
Spotify is Largest U.S. Podcast Network Based on Reach Q4 2022-Q1 2023 Latest network data from Edison Podcast Metrics announced Somerville, NJ May 23, 2023 – Edison Research announces the Top Podcast Networks in the U.S. based on total network reach for Q4 2022 – Q1 2023 among weekly podcast listeners age 13+. The […]
Top 50 Podcasts in the U.S. for Q4 2022-Q1 2023 Revealed from Edison Podcast Metrics Edison Research is proud to announce the latest rankings of the podcasts that reach the most listeners in the U.S. from Edison Podcast Metrics. The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. For podcasting to continue to grow and be accepted as a fully mainstream medium, it needs to be used by a large majority of the population. It’s hard to get to 50% monthly usage overall when any large […]
Click here to download Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR Scroll down to see a replay of the webinar Boomers are Podcasting’s “Opportunity Demographic” New report from Edison Research & NPR reveals that targeting the age 55+ audience could deliver tens of millions of new listeners Somerville, NJ (April […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe In last week’s edition of the Edison Research Weekly Insights newsletter, we talked about how True Crime and Comedy have the highest “batting averages” in podcasting, meaning they are the categories most likely to put shows in the top […]
Today is the last day of podcast genre week! Each day this week we have announced the top three podcasts in several genres in the U.S. based on reach using data from Edison Podcast Metrics. You can find top podcasts in 18 genres posted on our site here. Below are the top three podcasts in […]
The week of March 13, 2023 we announced the podcasts with the most weekly reach in the U.S. in specific genres using data from Edison Podcast Metrics. Below is the full list in alphabetical order by genre. The top three podcasts in each genre are ranked based on reach among weekly podcast listeners age 13+ […]
