Health Media Network’s tagline, “Patient Education at the Point of Care,” appropriately illustrates how the company works to educate patients on-site through a system of digital media, which delivers targeted health education in doctors’ offices. When Health Media Network wanted to measure the effectiveness of an OTC health brand promotion, they engaged Edison Research to […]
Edison Research conducted an online survey of 1,013 Americans, ages 18+, to gauge their recall and perceptions of DOOH advertising in the places where they work, shop, eat, and travel. Nearly two-thirds of Americans (65%) say that they recall seeing an out-of-home digital video display in nearly 20 different locations in the last month.
InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores. […]
Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]
Note: This post was written by Edison’s Senior Vice President Rob Farbman, who recently returned from a research project covering multiple countries in Africa. Edison’s expansion in Africa includes recent research projects in Mauritania, Mali, Ivory Coast, the Democratic Republic of Congo and Senegal. As our business in Africa grows, we continue to live by […]
How does Edison Research measure effectiveness of out-of-home signage? Edison Director Johanna Roche explains in an interview with Digital Signage Pulse here.
It’s an exciting time to be a part of the out-of-home industry as it continues to flourish and expand. Edison has been conducting research for digital out-of-home clients for over a decade. By joining the The Digital Place Based Advertising Association (DPAA), we plan to share our expertise and continue to help companies to research, […]
That’s just the sort of question we love to answer here at Edison Research, so we devised a study to find out. Among the eye-opening results: 82 % of riders surveyed said they are likely to seek information about the products and services they saw advertised. More about our work for Creative Mobile Technologies on the effectiveness of […]
InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass […]
At our internal meetings at Edison Research, we regularly find ourselves letting loose with the same sarcastic comment: “Why do we bother doing research right when journalists seemingly cover anything that calls itself a survey the same way?” The answer is, of course, that we only know one way to do research, and we are […]
Exclusive Inventory, Retail Activation, Optimization, New Creative Vehicles and 3rd Party Research Now Packaged For Advertisers San Francisco, CA August 31, 2010 – SeeSaw Networks, a leading digital place-based media company, today introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families. This new offering includes […]
The NY10: Taxi Entertainment Network is a unique out-of-home network that involves the use of video screens in…you guessed it…New York taxis. Edison worked with Clear Channel and NBC Universal last year to test the NY10 payment system, and to investigate passenger advertising recall in NYC taxi cabs. To learn more about NY10, we connected […]
