CES 2018: The NPR and Edison Research Smart Audio Report, Fall/Winter 2017

Edison Research and NPR unveiled new Smart Speaker research, The Smart Audio Report, Fall/Winter 2017, January 10 at CES 2018 in a discussion panel featuring Tom Webster, Edison Research Senior VP; Micah Collins, Google Director, Product Management – Home Hardware; and Miriam Daniel, Amazon Director of Product Management, Amazon Echo; and moderated by Meg Goldthwaite, NPR Chief Marketing Officer. This is a new report in series of tracking studies that debuted in 2017.  

More information about The Smart Audio Report from NPR and Edison Research can be found here.

Additional coverage of this CES 2018 panel can be found here.

 

Office

Edison Research Announces Major Expansion, Promotions

Edison Research announces the promotion of several key employees, as well as the purchase of an additional office to double its square footage and accommodate a significant expansion. Click here to read the full press release.

Edison Down Under

On October 13, Edison Director of Research Kevin Lubin spoke at RAIN Summit Australia about Australia’s growing interest in podcasts.  The conference, which was held in Melbourne, Australia, showcased experts in radio, podcasting, and other digital media.  Kevin discussed Edison Research’s Podcast Consumer Australia 2017 report, illustrating the distinctive differences between podcast listeners in Australia and the United States.

The Podcast Consumer Australia 2017  is Edison Research’s first report on podcast consumers in Australia.  Derived from the Infinite Dial Australia 2017, a study sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo, the report highlights podcast consumption, social media behavior, device usage, and other media habits of Australian podcast consumers.

For those wondering about U.S. podcast listeners, Edison’s yearly series The Podcast Consumer was released back in April.

Megan Lazovick: Pod Person

On September 17, Edison Director of Research Megan Lazovick spoke at the Next Radio Conference in London to discuss podcasting’s increasing share of ear in the United States. While music remains the most listened to type of audio in the US, podcasting has made impressive strides in the last few years. At the conference, Megan broke down the anatomy of a “pod person” and offered advice on how to successfully market podcasts. The presentation can be viewed in full below.

The data used in the presentation stem from Edison Research’s Share of Ear® study. The study, which has been conducted since 2014, tracks consumer audio usage across many parameters, such as location of listening, devices used, listening by time of day, and type of audio content. The full Share of Ear® data set is available to subscribers on the study’s website.

Edison Research & NPR release Smart Audio Report Part Two

On September 28, Edison VP of Marketing and Strategy Tom Webster spoke at Advertising Week New York to unveil part two of Edison Research & NPR’s Smart Audio Report.

Smart speakers, such as the Amazon Alexa and Google Home, are quickly gaining popularity in the United States.  Those who already use the new technology are becoming reliant on them—so much so, that many users now consider their smart speaker to be part of the family.  Part Two of the Smart Audio Report focuses on how smart speakers have socialized audio and the many implications that this shift will have on the advertising industry.  You can view a full replay of Tom’s presentation here.

Following the presentation, Ad Age published Tom’s case for why marketers should be paying more attention to the smart speaker space. In the article, which can be read in full here, Webster discusses the habits of smart speaker owners and his predictions for the industry, as well as recommendations for how marketers can capitalize on the new technology. 

Both the workshop and article draw on data from Edison Research and NPR’s Smart Audio Report.  Based upon a national online survey of 1,620 Americans ages 18+, including 800 smart speaker owners, the Smart Audio Report is the first comprehensive study of the attitudes and behaviors of smart speaker owners.