It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017.
Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle of moms in the United States and how they engage with technology and modern media. The report will showcase new tracking data about social networking, mobile device ownership, Internet usage and even online radio. In addition, we’ll highlight expanded podcast data and explore how much interest moms have in smart speakers, such as the Amazon Echo and Google Home.
Most would agree that they couldn’t survive without the Internet and it is clear from our past research that moms would fall into that category as well. More than any other medium, the Internet is critical for getting through even just a typical day. In Moms and Media 2017, we see that now almost every mom has Internet access. According to the research, 97% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.
You are invited to join us on Thursday, May 11th at 2:00 pm EST when we present Moms and Media 2017. Register now for updated data about how moms utilize mobile and mold modern media and technology into their routines.