The 2009 Edison/AMC Best Picture Showcase Survey – Methodology

best_picture_questionnaireEdison Research teamed with AMC Entertainment® to conduct an exit poll of guests of the AMC Best Picture Showcasesm on Saturday, February 21, 2009.

A total of 915 movie-goers at a sample of five theaters completed the self-administered survey.

The sample of five theaters was selected to represent the regional distribution of guests at the 97 AMC movie theaters across the United States that participated in the AMC Best Picture Showcasesm. The surveys were conducted at AMC movie theaters located in Chicago, Columbus, OH, Dallas, Los Angeles and New York City.

All guests at these five theaters were asked to participate in the survey. In order to qualify for the survey, respondents had to have seen all five motion pictures nominated by the Academy of Motion Picture Arts and Sciences for “Best Picture.” Approximately 73% of the guests completed the survey.

The sample of respondents for this survey represents the population of guests of the AMC Best Picture Showcasesm who have seen all five nominated films. All samples are approximations. A measure of the approximation is called sampling error. For this exit poll the sampling error for the entire sample is approximately +/-3%.

Other Information

Results were tabulated throughout the evening of February 21st at Edison’s exit polling headquarters and made available at approximately 6 am on Sunday, February 22nd, at www.edisonresearch.com/americans-choose-slumdog-millionaire-best-picture/

For more information on movie research or other types of consumer exit polling, contact us.

Has Radio Lost the College Grads?

Throughout the long Democratic Primary season, one of the most consistent differences between voters for Barack Obama and Hillary Clinton has been by education. As the Exit Polls that our company, Edison Media Research, performs for the television networks and the Associated Press have shown, Obama has won convincingly among those who have graduated from college, while Clinton has taken the vote of those who have less than a college education.
Looking at these numbers has led me to learn more about the differences between these two large groups.

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