Edison Research and Triton Digital Expand the Infinite Dial Study to Canada

SOMERVILLE, NJ — Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today the expansion of the long-running and influential study of consumer adoption of digital media, The Infinite Dial, to Canada. The study, currently being fielded using a telephone survey representative of all Canadians, will provide a comprehensive look at the digital media consumption habits of Canadian consumers, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

With digital advertising budgets on the rise, the demand for reputable consumption data is at an all-time high. The Infinite Dial is one of the most cited and highly-regarded studies on digital media usage, and has been tracking Americans’ use of audio since 1998. Edison Research and Triton Digital expanded the study outside of the U.S. for the first time last year, with the unveiling of Infinite Dial Australia in June. Both companies look forward to further expanding the survey to Canada this year.

“The Infinite Dial studies explore the penetration of online audio and other digital media in a way that no other study does,” said Tom Webster, Senior Vice President of Edison Research. “A wide audience across the world, including broadcasters, ad agencies, and the financial community at large, have come to rely on the insights that the Infinite Dial provides year after year. With data derived using the highest-quality research standards, we are proud to be expanding our insights to Canada in 2018, in addition to our parallel work in the U.S. and Australia.”

“As reported by eMarketer, mobile ad spend in Canada is predicted to reach $4 Billion in 2018, which is creating an enormous opportunity for mobile-first advertising channels such as digital audio,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to partner with Edison to bring the powerful insights of the Infinite Dial study to Canadian broadcasters, podcasters, and advertising agencies alike to help inform their digital audio strategies for 2018 and beyond.”

The full results of the Infinite Dial Canada study will be made available in both a free online webinar and as a downloadable report. Edison Research and Triton Digital will reveal the results of the Infinite Dial Canada study on April 4, 2018.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the only MRC-accredited audience measurement service that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Contacts
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
Edison Research
Tom Webster, +1 908-707-4707
twebster@edisonresearch.com

The Infinite Dial 2018 – Save The Date!

edison-triton-logosPlease save the date for the 2018 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, we will be presenting our findings of The Infinite Dial study via Facebook Live.

The Infinite Dial remains the longest running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections. Attendees will learn how the streaming audio landscape has changed, which social media platforms are growing, and how smart speaker ownership is trending. The webinar will be hosted by Tom Webster, Senior VP, from Edison Research and John Rosso, President, Market Development of Triton Digital.

Register here for The Infinite Dial 2018!

podcast

The Podcast Consumer Australia 2017

The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. This report shows the current status of podcasting including information on:

  • Demographics
    • Podcast Consumption
    • Device Usage
    • Social Media Behaviors
    • Other Media Behaviors

Findings of this report include the following:

  • A strong majority of Australians (72%) are familiar with the term “podcasting” – higher than in the United States.
  • Just under 30% of Australians have ever listened to a podcast, and 17% have listened to one in the last month.
  • The audience for podcasts is predominately 18-54, and leans slightly male.
  • The Podcast listener is an affluent, educated consumer— and one who is more likely to gravitate to ad-free or ad-light subscription experiences.
  • Clicking on a podcast to listen to it immediately (either streamed or via progressive download) is the dominant paradigm for listening, though 27% do subscribe to podcasts.
  • Subscribers tend to have been podcast consumers for longer than non-subscribers, consume more podcasts, and are more likely to use their smartphone as their primary podcast player.
  • While Home continues to be the most often named location for podcast listening, the vehicle is a strong second.
  • Most podcast consumers listen to most of the podcast episodes they download, and the vast majority listen to at least most of each episode.

 

Infinite Dial Australia

The Infinite Dial Australia

A new study released by Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.

The Infinite Dial Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital, provides new insights into what Australians are consuming online.  The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the 2017 Australian digital consumer.

“The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the technology that Australians are using and it’s interesting to see how Australia compares to the USA,” said Edison President Larry Rosin.

Key Infinite Dial Australia findings include:

  • Radio is the leading audio platform consumed by Australians with 85% of people having listened to an AM/FM or DAB+ station in an average week, compared to Spotify 21%, Podcasting 10%, Pandora 8%, Apple Music 6%, Google Play All Access 2%.
  • Twice as many people are listening to AM/FM radio (on-air and online) than all online audio streaming services each week (85% vs.43%).
  • 89% of Australians use AM/FM sometimes when in the car and nearly 50% use an AM/FM radio almost every time they are in the car. With now 36 vehicle brands in Australia including DAB+ digital radio, 10% of people use DAB+ radio almost every time they are in the car.
  • Despite new ways to listen to AM/FM/DAB+ radio, 79% of the population have one or more radios in their home.
  • 72% of Australians are familiar with podcasting (60% USA) and 29% of people have listened to a podcast.
  • 17% have listened to a podcast in the last month, with 25-54 year olds making up the largest share of monthly podcast listeners. An average of six podcasts are listened to each week by those who are weekly podcast listeners.
  • 73% of Australians have used YouTube to watch music videos or listen to music;59% have used YouTube to watch music videos or listen to music in the last month and 44% in the last week.
  • 80% of people currently use social media and 9 in 10 of those aged 12-54 years are current users. Facebook awareness is highest (98%), followed by Twitter (95%), Instagram (94%) and Snapchat (84%). Awareness of all these social media brands is higher in Australia than the USA.
  • Facebook is more likely to be the most-used social media brand among 12-24s in Australia than the USA (58% vs. 39%), however Snapchat is less chosen as the most-used among this group in Australia than the USA (16% vs. 31%).
  • Penetration of smartphones and tablets in Australia is been greater than the USA, however penetration of internet connected TVs is higher in the U.S.
  • 88% of Australians own a smartphone, with ownership highest amongst 12-24 (95%) and 25-54 year olds (95%). Ownership in Australia is 7% higher than the U.S (81% overall).
  • 53% of people own an internet-connected TV, with ownership highest amongst 12-24 (71%) and 25-54 year olds (60%).
  • Netflix is the most popular on-demand video service, with 35% of Australians having access to a subscription.

The Infinite Dial Australia study was conducted in February and March 2017 and uses a nationally representative survey of 1007 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older. The study in the USA has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, ad agencies, and the financial community.

View the webinar below, or click here to download the presentation slides.

podcast

The Podcast Consumer 2017

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:

• Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
• The updated Share of Ear® for podcasting

Findings of this report include the following:

  • Podcasting continues to rise, with Monthly listeners growing from 21% to 24% year over year.
  • The audience for podcasts continues to be predominately 18-54, and leans slightly male.
  • The Podcast listener remains an affluent, educated consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.
  • Clicking on a podcast to listen to it immediately (either streamed or via progressive download) is the dominant paradigm for listening, though 27% do subscribe to podcasts.
  • Subscribers tend to have been podcast consumers for longer than non-subscribers, consume more podcasts, and are more likely to use their smartphone as their primary podcast player.
  • While Home continues to be the most often named location for podcast listening, the vehicle is a strong second.
  • Most podcast consumers listen to most of the podcast episodes they download, and the vast majority listen to at least most of each episode.
  • Podcasts are the number one audio source by time of consumption among podcast listeners.
  • On the smartphone, podcasting’s Share of Ear® is tied with AM/FM content, and leads AM/FM among 13-34 year olds.

Download the Podcast Consumer 2017 report here.

2017-04-18 14.01 The Podcast Consumer 2017 from Tom Webster on Vimeo.