podcast

Save The Date For The Podcast Consumer 2018

The Podcast Consumer 2018, the latest in an annual series of studies from Edison, will debut in a free webinar at 2PM on Thursday, April 19th. Hosted by Edison VP of Strategy, Tom Webster, this 30-minute presentation will combine data from The Infinite Dial, Edison’s annual study of consumer habits presented in conjunction with Triton Digital, as well as new data from Edison’s Share of Ear® research.

To register for this event and receive a free copy of the report when it is published, click here.

Infinite Dial 2018

The Infinite Dial 2018

On the Rise: Steady Growth for Podcasts, Rapid Growth for Smart Speakers

The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.

The 2018 Infinite Dial study, the latest report in a series dating back to 1998 that covers consumer usage of media and technology, has tracked many new platforms as they develop and redefine the media landscape. This year’s report spotlights the growth of Smart Speakers, voice-controlled devices such as the Amazon Echo and Google Home. Today, 18% of Americans 12+ (an estimated 51 million people), live in households that have at least one Smart Speaker. This means that Smart Speaker ownership has more than doubled from 7% just one year ago, which shows Smart Speaker adoption at a faster rate than the early days of the smartphone, which showed only 4% growth in a comparable timeframe.

The Infinite Dial has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, Internet radio, ad agencies, and the financial community. The study uses the gold standard of nationally representative survey research—a random probability telephone sample – comprising both mobile phones and landlines, of all Americans ages 12 and older.

Among the many other highlights:

  • Monthly Online Radio audience is now 180 million Americans, or 64% of Americans 12+, due to growth in Spotify, Apple Music and Alexa-driven Amazon Music listening
  • Despite the rise of other services, Pandora continues to lead in the online radio space—31% of Americans have listened in the past month
  • The portion of Americans 12+ using Facebook has declined from 67% to 62%
  • As Smart Speaker ownership rises (18% of Americans own a Smart Speaker), there is a continued decline in standalone radio ownership (29% do not own an AM/FM radio in the home)
  • 44% of Americans 12+ have ever listened to an audiobook

“With twenty years of historical data, The Infinite Dial is the authoritative source in the growing and dynamic online audio industry.” said John Rosso, President of Market Development at Triton Digital. “Triton is pleased to once again partner with Edison Research to uncover and present this data.”

Tom Webster, Edison’s Senior Vice President noted, “With the surge in smart speaker ownership, and the continued growth of podcasting and streaming audio, it is more important than ever for brands to have a holistic audio strategy.”

 

Watch The Infinite Dial 2018

 

Click here to download the Infinite Dial 2018 from Edison Research

How the study was conducted:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

Facebook Declines For The First Time In Infinite Dial History

Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

 

The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% to 62% among Americans 12+.

Usage is down or flat in every demographic age group, gender, and ethnicity.  It should be noted that despite these declines Facebook remains by far the most-used social media service.  A number of other social media services, however, continued to show robust growth, making this diminishment particular to Facebook. We also ask what social media site or service people use the most. Here, too, Facebook declined.

We will reveal that decline, along with surprising new data on streaming media, podcasting, mobile technology, and more in a free broadcast on Facebook live, at 2 PM on March 8th. You don’t need a Facebook account to view the broadcast–you only need a browser.

To register for the event, receive reminders, and a free copy of the full report after the broadcast airs, sign up for The Infinite Dial 2018 here.

How the study was conducted:

A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4, 2018 to February 11, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling for both cell phones and landlines.

Infinite Dial 2018

Edison Research and Triton Digital Announce Release Date for the 2018 U.S. Infinite Dial Survey

Somerville, NJ–Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today that the results of the 2018 U.S. Infinite Dial will be broadcast via Facebook Live on Thursday, March 8th at 2pm EST.

The Infinite Dial remains the longest running study of consumer behaviors related to media and technology in America. As in previous years, the study will provide a comprehensive look at the digital media consumption habits of Americans, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

“This year marks the 20th year of the U.S. Infinite Dial webinar, and the ever-evolving media landscape makes each study more fascinating than the last,” said Tom Webster, Senior Vice President of Edison Research. “We look forward to providing broadcasters, internet radio publishers, ad agencies, and the financial community at large with the latest insights and trends to help inform and support their media strategies for 2018 and beyond.”

“The Infinite Dial study has long provided invaluable insight around the growth and progression of the digital audio industry,” said John Rosso, President of Market Development at Triton Digital. “We look forward to revealing the latest in usage and consumption, especially as it relates to AM/FM radio, streaming audio, podcasting, and the utilization of smart speakers.”

The Facebook Live broadcast will be hosted by Tom Webster, Senior VP at Edison Research, and John Rosso, President, Market Development at Triton Digital. To RSVP and receive notifications about the event, please visit https://www.eventbrite.com/e/the-infinite-dial-2018-registration-42007549712.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the only MRC-accredited audience measurement service that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.tritondigital.com.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Audible, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Spotify, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Contacts
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
Edison Research
Tom Webster, +1 908-707-4707
twebster@edisonresearch.com