The Daily Deals Consumer 2012

The Daily Deals Consumer 2012 is a new research study from Edison Research, derived from the 20th Edison Research/Arbitron Internet and Multimedia Research Series. This study examines companies like Groupon, Living Social and Gilt to uncover who is using these services, why, and what the potential impacts are for brands and products. The study also offers several implications and recommendations based upon insights generated by the data.

The findings of this study include the following:

* Nearly one in six Americans 12+ (15%) are users of these services

* Two-thirds of “Daily Deals” users are women

* “Daily Deals” users are significantly more likely to use social networks

The complete report can be downloaded here.

View the report on Slideshare:

The Daily Deals Consumer 2012

View more presentations from Edison Research

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

The Infinite Dial 2012: Navigating Digital Platforms

Weekly Online Radio Audience Jumps More Than 30 Percent in Past Year Says New Arbitron/Edison Research Study

Study Also Reveals That Smartphone Ownership Has Tripled in Two Years

The weekly audience of all forms of online radio is now at an estimated 76 million Americans age 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2012: Navigating Digital Platforms.

The study, released today, is the 20th in a series of studies dating back to 1998. Among the many other findings:

• Forty-four percent of all Americans age 12 and over own a smartphone, representing half of all cell phone owners

• Six in ten (61 percent) own a portable digital media device such as a smartphone, portable MP3 player or tablet; 40 percent own an Apple device (iPod/iPhone/iPad)

• Americans age 45 and older represent the largest percentage increase in social media usage in the past year, now up to 38 percent (from 31 percent in 2011)

• Seventeen percent of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system; this is an increase of more than 50% in the past year when only 11 percent had ever done so

• Fifteen percent are registered users of daily deals services such as Groupon and LivingSocial

“We’ve been tracking the usage of online radio in this series since 1998, and this year’s increase in weekly usage is the largest year-over-year jump we’ve ever recorded. The increased demand for online audio content, and the ever-expanding variety of that content, shows that online radio continues to be a resilient, adaptive media for the changing needs of today’s consumer,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“The jump in weekly online radio usage is remarkable, but really a trailing variable to the rise in smartphone penetration, which has enabled much of that growth,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research. “The increasing ubiquity of the mobile web is profoundly altering the quantity, nature and context of media consumption in America.”

Download the 2012 Infinite Dial Companion Report Here.

Download the Infinite Dial 2012 Presentation Slides Here

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

The Infinite Dial 2011 – Navigating Digital Platforms

Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study

Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold

The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms.

The study, released today, is the 19th in a series of studies dating back to 1998. Among the many other findings:

* Facebook is now being used by a majority of all Americans age 12 and over (51%); this number was only 8% when Arbitron/Edison Research first measured the social media phenomenon in 2008.

* A majority of American households now have two or more computers (51%); as compared to 24% of households in 2002.

* Usage of online radio is up significantly, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours (9 hours 47 minutes).

* Daily time spent with TV, Radio and the Internet combined has increased by 20 percent in the last ten years, with self-reported daily usage now at 8 hours 11 minutes compared to 6 hours 50 minutes in 2001.

* Just under one-third of all Americans (31%) have plugged an MP3 player such as an Apple iPod into their car stereo systems.

* One in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed.

* Among the 81% of American households with Internet access, two-thirds now have a Wi-Fi network installed.

* More than one-tenth of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system.

“When you consider the rapid growth in ownership of smartphones in context with the continued rise in the use of social media it becomes increasingly clear that these platforms are fueling fundamental changes in consumer expectations and how they use media,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“What’s fascinating about the Internet over the past ten years is the additive effect it has had upon the American media diet, which continues to expand,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research. “Rather than crowding other forms of media off the plate, so to speak, digital media is being consumed simultaneously with offline media, and in venues and opportunities where media might not have been consumed previously.”

Since 1998, this notable research series has reported on and analyzed consumer use of the Internet, digital platforms and their impact on radio.

“This study provides further evidence of radio’s continued resilience and relevance in today’s digital landscape,” said Arbitron’s Rose.

“The ubiquity of social media usage — and Facebook, in particular — has had an enormous impact upon the ways in which people communicate with each other – which has profoundly affected not only how companies market themselves, but also how they hire and train internally,” said Webster from Edison Research.

Download “The Infinite Dial: 2011” Presentation Slides
Download “The Infinite Dial: 2011” Executive Summary

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 4 to February 2, 2011, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2010 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 46% of the completed interviews and RDD sampled respondents represent 54% of the completed interviews. The study includes a total of 480 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

The Infinite Dial 2010: Use of Social Media Explodes

Almost Half of Americans Have Profiles Says New Arbitron/Edison Research Study

Study Also Reveals Younger Consumers Eager to Adopt Mobile Digital Radio

The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008), according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2010: Digital Platforms and the Future of Radio.

The new study, released today, also reveals that consumer use of social networking sites is not just a youth phenomenon. While nearly eight in ten teens (78 percent) and 18 to 24s (77 percent) have personal profile pages, almost two-thirds of 25 to 34s (65 percent) and half of 35 to 44s (51 percent) also now have personal profile pages. The study also shows that 30 percent of Americans age 12 and older, who have a profile on at least one social networking Web site, use those sites “several times a day” compared with only 18 percent one year ago.

“The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“Social networking has become a part of mainstream media behavior,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research.

Since 1998, this notable research series has reported on and analyzed consumer use of the Internet, digital platforms and their impact on radio.

“Americans continue to hold radio in high regard, with nearly eight in ten saying they plan to listen to as much AM/FM radio in the future as they do now – despite advances of technology” said Arbitron’s Bill Rose.

“Younger consumers show interest in radio on mobile phones,” said Tom Webster from Edison Research. “More than four in ten mobile phone owners age 12 to 24 say they would listen more to FM radio if a tuner were built into those phones.”

STUDY INSIGHTS:

Key Findings about Radio and Digital Platforms:

Nearly one in four Americans has listened to audio from an iPod or other MP3 player connected to a car stereo: Although consumers often have to deal with myriad adapters and other barriers to in-car listening, 54 percent of iPod/MP3 player owners have listened to their device in their car; this equates to 24 percent of all persons age 12 and older having listened to an iPod, iPhone or other MP3 player while connected to a car stereo.

Three in ten 12 to 24s are “very interested” in online radio in the car and on mobile devices: Among those age 12 to 24, 30 percent are “very interested” in listening to online radio in-car, while 28 percent are “very interested” in listening to online radio on mobile devices.

Consumers say radio station Web sites are improved but TV and print sites are leading the local battle: Nearly half of people age 12 and older give credit to radio for improvements in their Web sites. Forty- eight percent say that radio station Web sites have gotten more interesting compared to 17 percent believing them to be worse or less interesting. However, monthly visitation to radio station Web sites (16 percent) among persons 12+ lags visitation to local TV and local newspaper Web sites.

Other key findings:

The Internet passes TV as most essential medium in Americans’ lives: For the first time, more Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers; 42 percent chose the Internet as “most essential,” with 37 percent selecting television, 14 percent choosing radio, and 5 percent said newspapers. While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44.

More than six in ten households with Internet access have a Wi-Fi network at home: Sixty-two percent of homes with Internet access have wireless network set-ups in their homes, more easily enabling the consumption of digital media in any room of their home, as more and more devices feature built-in Wi-Fi such as the new Apple iPad.

Texting has become a daily activity for nearly half of all mobile phone owners: Nearly half of mobile phone owners (45 percent) age 12 and older text multiple times a day. Three quarters of teens (75 percent) and persons age 18 to 24 (76 percent) text multiple times a day compared with nearly two thirds (63 percent) of 25 to 34s; and four in ten (42 percent) 35 to 44s and 45 to 54s (37 percent).

Broadband access has leveled and growth has stabilized for some digital platforms: Growth of residential broadband has leveled off, with 84 percent of homes with Internet access having broadband connections. The slower growth of residential broadband is associated with little year over year change in weekly usage of online radio (17 percent) and online video (29 percent). The study suggests that expanded use of use of mobile devices and in-car Internet may spark the next wave of growth.

This study, as well as previous studies, may be downloaded free of charge via the Arbitron and Edison Research Web sites at www.arbitron.com and www.edisonresearch.com.

How the study was conducted

A total of 1,753 people were interviewed to investigate Americans’ use of digital platforms and new media. From January 25 to February 22, 2010, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2009 survey diarykeepers and through random digit dialing (RDD) sampling in certain geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 51% of the completed interviews and RDD sampled respondents represent 49% of the completed interviews. The study includes a total of 371 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research


  


Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, FOX, NBC and the Associated Press.  Edison Research works with many of the largest American radio ownership groups, including Entercom, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Princeton University, Northwestern University, Universal Music Group, Time Life Music and the Voice of America. Edison Research has a sixteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

Portable People MeterTM and PPMTM are marks of Arbitron Inc.