The Infinite Dial Australia 2018

The Infinite Dial Australia, by Edison Research and Triton Digital, is the newest study of digital media consumer behavior in the Infinite Dial series and second annual study to be conducted in Australia. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998, and was conducted for the first time in Canada last year. The Australian Infinite Dial Study was commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) via their PodcastOne subsidiary, and Triton Digital.

Some highlights from the study include:

  • Despite the presence of a variety of audio options, radio consumption continues to rise in Australia, with 88% of people aged 12+ having listened to an AM/FM/DAB+ in the last week, up from 85% and outpacing the U.S.’s 65%. Radio is the leading audio platform.
  • Radio is the choice for in-car listening, with 89% of people having listened to AM/FM radio in the car in the last month. Seventy percent of Australians use AM/FM radio as the audio source they use most often in-car, leading Canada (63%) and the U.S. (56%).
  • Familiarity with the term “podcasting” has grown from 72% to 78% in Australia. Thirteen percent of Australians have listened to a podcast in the last week, up from 10% in 2017.  An average of five podcasts are listened to each week by those who are weekly podcast listeners.  Fourteen percent of weekly podcasts are by Australian radio stations or Australian radio personalities.
  • Facebook usage as “the social media brand used most often” is down from 73% in 2017 to 60% in 2018, but overall social media usage by Australians is up to 82% in this study.
  • Ninety percent of Australians own a Smartphone, and 96% of 25-54 year-olds in Australia own a smartphone.
  • Regarding Smart Speakers, Google Home leads Amazon Alexa with a 61% awareness versus 28%. Smart speaker ownership is 5% in Australia.
  • Netflix remains the most popular on-demand video service, with 41% of Australians subscribing. In the last week in Australia 49% of people have used Netflix, Foxtel Play, Go or Now, Stan or Amazon Prime.

 

How the study was conducted:
The Australian Infinite Dial study was conducted in the first quarter of  2018 and uses a nationally representative survey of 1009 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

radio

Heavy Radio Listeners: New Insights from The Infinite Dial

As broadcasters look to smart speakers to increase AM/FM radio listening at home, a new study shows that one-fifth of broadcast radio’s biggest users already own such a device. That’s just one finding from “The Infinite Dial: Heavy Radio Listeners,” released today by Edison Research. The data is derived from The Infinite Dial 2018 study, which is conducted in partnership with Triton Digital.

This report looks at the 30% of the American population ages 12 and over who are “Heavy Radio Listeners” – defined as those who listened to more than one hour of radio in the last day. This new data on the Heavy Radio Listener from The Infinite Dial allows everyone to understand not just what other kinds of audio and media people are using, but how Heavy Radio Listeners compare to the population at large.

New insights from this report include:

  • Almost 18% of Heavy Radio Listeners do not have a radio receiver in their home, meaning they achieved “heavy” status primarily through in-car or at-work listening.
  • Twenty percent of Heavy Radio Listeners have Smart Speakers in their homes. Those devices may allow for more at-home listening over time, but can also make it easier to use competing audio services.
  • Nearly two-thirds of Heavy Radio Listeners listen to audio online, with large numbers choosing YouTube, Pandora, and the streams of AM and FM radio stations.
  • The qualitative profile of the Heavy Radio Listener is strong and shows a group that is employed and well-educated.
  • Over 1 in 6 Heavy Radio Listeners say they have listened to a podcast in the last week.

In keeping with findings from past Edison Research studies, radio’s best customers are heavy users of all audio—they listen heavily to broadcast radio, but do not limit themselves to it, something which has implications for future smart-speaker behavior.

Click here to download The Infinite Dial: Heavy Radio Listener Report.

 

About The Infinite Dial:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The Infinite Dial: Heavy Radio Listener Report considers “Heavy Radio Listeners” to be those who listened to more than one hour of radio in the past day.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Moms and Media 2018 title page

Save the Date: Moms and Media 2018

It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media on May 10, 2018: register for the free webinar here.

Using data from both the Infinite Dial study from Edison Research and Triton Digital, and a separate study from the Research Moms at Edison Research, Moms and Media will feature points on social media behaviors and device ownership as well as how today’s technology applies to their children.

The report will showcase new tracking data about social networking, smartphones, Internet usage and online audio. We’ll highlight how smart speakers are working their way into moms’ repertoire, and how other media fits into their busy days.   In addition, for the first time in Moms and Media, we’ll explore how moms feel about children using technology and new media.

More than any other medium, the Internet is crucial for getting through even just a typical day. In Moms and Media 2018, we see just about every mom has Internet access. According to the research, 98% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  Reinforcing the Internet’s importance, 70% of moms report that they get online in two or more locations.

You are invited to join us on Thursday, May 10th at 2:00 pm EST when we present Moms and Media 2018.  Register now for updated data about how moms utilize mobile, how they mold modern media into their routines, and their view on children using technology.

Register for the free webinar here.

podcast

The Podcast Consumer 2018

The Podcast Consumer 2018, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2018 study (conducted in partnership with Triton Digital), The Smart Audio Report from NPR and Edison, and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:

  • Demographics
  • Podcast Consumption
  • Device Usage
  • Social Media Behaviors
  • Smart Speakers and Podcasting
  • The updated Share of Ear® for podcasting

Findings of this report include the following:

  • Podcasting is growing: monthly listeners grew from 24% of Americans 12+ to 26% year over  year.
  • Podcast listeners are more likely to own a smart speaker.
  • Listening in vehicles is growing.
  • Podcasting’s Share of Ear has doubled in four years.
  • Podcasts are the number one audio source by time of consumption among podcast listeners

Watch The Podcast Consumer 2018

 

The Infinite Dial Canada 2018

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998. Some highlights from the study include:

  • Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
  • Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
  • Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
  • As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
  • Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
  • Canadian podcast listeners listen to an average of five podcasts in the last week

Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 – click here for the full replay with both audio and video.

 

 

How the study was conducted:
A total of 1,000 persons were interviewed to explore Canadians’ use of digital platforms and new media. In January and February of 2018, telephone interviews were conducted with respondents age 18 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. Surveys were offered in both the English and French languages.