New Marketplace-Edison Research Poll Finds Americans Still Fear Recession Decade after Financial Crash

SOMERVILLE, March 7, 2018— While a majority of Americans (59 percent) think it is likely there will be a recession in the next year, 54 percent of Americans age 25 and older say that their personal financial situation is better today than it was ten years ago, according to the latest Marketplace-Edison Research Poll.

“The numbers here tell an interesting story about how differently Americans are experiencing the current economy,” said Deborah Clark, senior vice president and general manager of Marketplace. “Understanding these diverse experiences is crucial to our mission of increasing the economic intelligence of all Americans and our reporting will dive deeper into individual lives and circumstances represented in the latest poll.”

Since 2015, Marketplace and Edison Research have used responses to the poll to develop the Economic Anxiety Index®, a unique measure of the American economy. The number on a scale from 0-100 is calculated from answers to a battery of questions. The Economic Anxiety Index® describes just how stressed out people feel about their personal financial situation. The higher the number, the more economic stress someone is feeling.

The Economic Anxiety Index® mean score across all demographics for the latest poll is 31, though it varies widely among subgroups. The index is down from 32 since April 2017.

Read more about the findings from latest Marketplace-Edison Research poll and the Economic Anxiety Index® at Marketplace.org.

Key Findings 

  • The Economic Anxiety Index® is down from April 2017 – 32 to 31.
  • 62 percent of those who agree that the economy is strong say it’s thanks to the private sector.
  • 25-34 year-olds and African-Americans are the most anxious about their personal economic situations. On the job front, hourly workers and gig economy workers are the most anxious.
  • 49 percent of whites say income inequality has increased, versus 51 percent of African-Americans and 58 percent of Hispanics.
  • A little over half of all Americans think that the economy is strong. For those who think the economy is strong, the anxiety index is 27 – four points lower than the average of all Americans.

Recession

  • Despite the Anxiety Increase decreasing, nearly six in ten Americans (59 percent) think it is likely there will be a recession in the next year. Recent volatility in the stock market may be one of the reasons Americans are concerned about a recession.
  • More than half of Hispanics and whites said their financial situation is better today than it was in 2008, while less than half of African-Americans said they are better off today than ten years ago.
  • Women were more likely to say they’ve still not recovered from the recession —18 percent vs 10 percent for men.
  • Respondents age 25-34 were most likely to say recession impacted them more than most Americans.

Sexual Harassment 

  • 21 percent of Americans have experienced sexual harassment in the workplace – 27 percent of women and 14 percent of men. 62 percent of respondents affected said it caused them to change their job; 55 percent said it hurt their overall career.
  • When broken down by race, 22 percent of whites, 16 percent of Hispanics, and 15 percent of African-Americans, report sexual harassment.
  • And when broken down by age, people between 55-64 report the highest rates of sexual harassment at work.

Gig Economy

  • 24 percent of Americans earn money in the gig economy; this group is 61 percent male. 53 percent of gig workers consider income from gigs as a secondary income. 44 percent of those that earn their money from the gig economy say it’s their primary source of income.

Marketplace-Edison Research Poll Methodology
The Marketplace Edison Research Survey is a national survey of Americans ages 18 years and older.  A total of 1,040 respondents were interviewed with 500 interviews conducted by telephone and 540 interviews conducted online.  Among the telephone interviews, 296 were conducted via a landline phone and 204 interviews conducted via a cell phone.

The average length of the telephone interviews was twenty minutes.  The telephone interviews were conducted from February 14th – 19th 2018.

The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race, income and region of the country.

About Marketplace
Marketplace® is on a mission to raise the economic intelligence of the country. Its core programs – Marketplace®, Marketplace Morning Report®, Marketplace Weekend® and Marketplace Tech® – are currently broadcast on more than 800 public radio stations nationwide and heard by 14.6 million weekly listeners. Marketplace podcasts including Make Me Smart with Kai and MollyThe Uncertain Hour® and Corner Office can be found at Marketplace.org or on your favorite podcast app. The Marketplace portfolio of programs are produced and distributed by American Public Media®, one of the largest producers and distributors of public radio programming in the world. For more information on Marketplace, visit marketplace.org, follow us on Twitter @marketplace or like us on Facebook. For more information on American Public Media, visit americanpublicmedia.org.

About Edison Research
Since its founding in 1994, Edison Research has conducted over 11,000 research assignments in 38 countries. Edison works with a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, and Univision Communications.

Since 2003, Edison Research has been the sole provider of exit poll information to the National Election Poll, having conducted exit polls and collected precinct vote returns to project and analyze results for every major presidential primary and general election.  This exit poll is the largest single-day survey research project in the world, collecting more than 100,000 interviews in the 2016 General Election.

 

Media Contacts:
Mary Meyn, Edison Research — mmeyn@edisonresearch.com
Mark Larson, Marketplace — mark.larson@fleishman.com

Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

Facebook Declines For The First Time In Infinite Dial History

Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

 

The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% to 62% among Americans 12+.

Usage is down or flat in every demographic age group, gender, and ethnicity.  It should be noted that despite these declines Facebook remains by far the most-used social media service.  A number of other social media services, however, continued to show robust growth, making this diminishment particular to Facebook. We also ask what social media site or service people use the most. Here, too, Facebook declined.

We will reveal that decline, along with surprising new data on streaming media, podcasting, mobile technology, and more in a free broadcast on Facebook live, at 2 PM on March 8th. You don’t need a Facebook account to view the broadcast–you only need a browser.

To register for the event, receive reminders, and a free copy of the full report after the broadcast airs, sign up for The Infinite Dial 2018 here.

How the study was conducted:

A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4, 2018 to February 11, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling for both cell phones and landlines.

Edison VP Megan Lazovick honored as one of the “Top Women in Digital 2018”

Edison Research is proud to announce that VP Megan Lazovick has been named one of Cynopsis Media’s Top Women in Digital for 2018 in the “Rising Star” category. The Cynopsis award recognizes the most influential women in digital, marketing, advertising, social media and online content.

If you have any questions about understanding consumer behaviors in the digital realm, Megan is the person to ask. She has worked successfully on behalf of many of the biggest brands in the space. It is a testament to her combination of inventiveness and curiosity.

Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely publicized and cited in the media industry, such as Edison’s Share of Ear and The Smart Audio Report from NPR and Edison Research.

Please join us in congratulating our “Rising Star” Megan (@meg_laz) on this accomplishment!

 

CRS2018

Country Radio: At Home with Smart Speakers

Country Listeners Bring Their AM/FM Loyalty to Smart Speakers
But Broadcast Radio Isn’t Their First “Ask” of Alexa

Country radio listeners are enthusiastic about smart speakers and inclined to listen to more audio because of them. But while Country fans are more likely to listen to AM/FM radio stations on a smart speaker device than the general population, Country radio stations must do more to “ask for the order,” according to “Country Radio: At Home with Smart Speakers,” the Edison Research study unveiled today at Country Radio Seminar.

Using a combination of studies performed for CRS and previous studies with NPR, Edison presented a comprehensive look at this new but very fast-growing market and how it will change audio consumption.

Edison found that 48% of Country fans who are smart speaker owners had listened to AM/FM radio on their speakers in the week before they were contacted. That’s higher than the 43% of all listeners who had used their smart speakers for broadcast radio, and follows a tradition of Country listeners showing greater loyalty to radio in their digital behaviors.

The study also found that despite broadcasters’ growing efforts to develop smart speaker skills and more frequent on-air mentions, only 25% of Country smart speaker owners were aware of an AM/FM radio station that offers a smart speaker skill.

“Yes, the adoption of these devices into homes is a huge opportunity for radio,” says Edison Research president Larry Rosin, who co-presented the findings with Edison VP Megan Lazovick. “But don’t be complacent, on Smart Speakers you are competing on the ‘Infinite Dial,’ where all audio is available. Listening to your station is highly unlikely to be the first thing a Smart Speaker user will seek out. It is up to you to remind them.”

Music is a strong motivator for Country listeners on smart speakers—96% say listening to music was a reason for wanting the device, far and away the leading answer. 81% say they used the device to play music last week, and 72% said they used it to play Country music. Country listeners who own smart speakers also say they listen to more music than overall respondents—6 hours and 11 minutes a week, roughly an hour more than others.

In the early days of digital audio, Country listeners often lagged others in their adaption of technology, something which gave some broadcasters a false sense of security. But among those who own smart speakers, Country listeners show greater enthusiasm, if anything, than their peers. 37% of Country smart speaker owners agree they purchased the device “because all your friends and family members have one” vs. 26% overall. Four out of five Country smart speaker owners think the device was easy to set up.

Edison has quickly established itself as the leader in Smart Speaker research with highly publicized studies for NPR and others. “Country Radio: At Home With Smart Speakers” is also the latest in the annual tradition of major studies of Country radio listeners conducted with Country Radio Broadcasters and unveiled at CRS.

Click here to view the full presentation.

Infinite Dial 2018

Edison Research and Triton Digital Announce Release Date for the 2018 U.S. Infinite Dial Survey

Somerville, NJ–Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today that the results of the 2018 U.S. Infinite Dial will be broadcast via Facebook Live on Thursday, March 8th at 2pm EST.

The Infinite Dial remains the longest running study of consumer behaviors related to media and technology in America. As in previous years, the study will provide a comprehensive look at the digital media consumption habits of Americans, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

“This year marks the 20th year of the U.S. Infinite Dial webinar, and the ever-evolving media landscape makes each study more fascinating than the last,” said Tom Webster, Senior Vice President of Edison Research. “We look forward to providing broadcasters, internet radio publishers, ad agencies, and the financial community at large with the latest insights and trends to help inform and support their media strategies for 2018 and beyond.”

“The Infinite Dial study has long provided invaluable insight around the growth and progression of the digital audio industry,” said John Rosso, President of Market Development at Triton Digital. “We look forward to revealing the latest in usage and consumption, especially as it relates to AM/FM radio, streaming audio, podcasting, and the utilization of smart speakers.”

The Facebook Live broadcast will be hosted by Tom Webster, Senior VP at Edison Research, and John Rosso, President, Market Development at Triton Digital. To RSVP and receive notifications about the event, please visit https://www.eventbrite.com/e/the-infinite-dial-2018-registration-42007549712.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the only MRC-accredited audience measurement service that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.tritondigital.com.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Audible, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Spotify, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Contacts
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
Edison Research
Tom Webster, +1 908-707-4707
twebster@edisonresearch.com