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Back to School

By: Laura Silvia

As much as the majority of moms have enjoyed having kids out of school for the summer, back-to-school time is upon us. And there is no shortage of articles and posts about it, from the heart-wrenching to the informative and everything in between.

We at The Research Moms asked our sample of moms who have a child in school from Kindergarten through 12th grade about their stress level at back-to-school time, and 63% said they have “a little bit” of stress, while 7% said their stress level is “off the charts.”  That’s 70% of moms feeling some level of stress about their children heading back into the classroom.

And that stress is understandable. Schedules are changing and calendars are filling up.  There are supplies that need to be purchased, forms that need to be filled out, and alternative care that may need to be arranged before or after school. There may be a transfer to a different school or the first time riding the bus. All of these items – and more – add to mom’s stress level at back-to-school time.

Back To School (1)

One of the biggest contributors to mom’s stress may likely be the stress level of her children.  Moms are typically right on the pulse of their children’s emotions. A mom can often decipher how her children are feeling from a single look or a one-word answer (maybe not so much for teenagers, but that’s a different story). If her children are feeling stressed or apprehensive about the school year, mom is going to feel it.  Most of us have felt some amount of fear or anxiety at back-to-school time as kids, and so moms can relate to what their children are feeling. If children are feeling stressed about going back to school, that compounds mom’s stress level.  Lunches will get figured out, bags will get packed, but there isn’t a quick or easy way to alleviate children’s fears or anxieties about school. Much of that is in the hands of their teachers, and it can be difficult on moms to hand over their children – and their control of the situation. But it has to be done.

The good news is that this is likely temporary. By the time everyone settles into the new routine, these stresses are a distant memory.  Steer clear of reporters who may make them cry, arm them (and yourself) with information if they are nervous about the adjustment, and keep doing the best job you can.  And to the 7% of moms whose stress level is “off the charts,” there’s always chocolate.

School bus cover image from freefoto.com.

Streamed Vs. Broadcast Media: Consumption by Demographic

millennials7

Data from the Edison Research Share of Ear(tm) study, Q2 2105. For more on these data points, see Larry Rosin’s article on The Infinite Dial. To subscribe to Share of Ear, contact Edison.

More Than 55 Million Americans Listen to Audiobooks Each Year

In the fast-growing sphere of audio options – which includes radio, streaming brands like Spotify and Pandora, podcasts, and satellite radio – a key component can’t be overlooked – the audiobook.

According to new information from Edison Research, more than 40% of Americans ages 18 and older have ever listened to an audiobook, and in the last year fully 22% of Americans have enjoyed one (approximately 55 million persons). The research was unveiled recently at the Audio Publishers Association event in New York.

APA Infographic

“When people talk about digital audio – audiobooks tend not to get their due,” says Edison VP Tom Webster, “but our research shows that audiobooks are increasingly being consumed in digital formats as well. While some of the market comes from renting CDs from a library, the new growth is coming from consumption on digital devices.”

In addition, the research shows that audiobooks are being consumed among younger adults in surprising numbers, aided by the digital device revolution. “After all,” says Webster, “what’s the difference between an audiobook and an especially long podcast? Our research shows audiobooks are part of the same renaissance in audio consumption.”

Among those who have listened to an audiobook in the last year, the average consumption was five audiobooks per year.

Edison Research will be releasing many more items about audiobooks and their usage in the weeks to come. The information comes from a nationally representative survey of Americans age 18 and older performed in early 2015.

About Edison Research:

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, NPR, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About The Audio Publishers Association:

Formed in 1987, the Audio Publishers Association (APA) is a not-for-profit trade association that advocates the common, collective business interests of audio publishers. The APA consists of audio publishing companies and allied suppliers, distributors, and retailers of spoken word products and allied fields related to the production, distribution and sale of audiobooks. The APA serves as a networking, educational and information forum for its members; delivers programs, services and awards that serve the common business interests for its members; and promotes policies and activities that accelerate audiobook awareness and industry growth. APA and its members work to bring all audio publishers together to create increased public awareness for the audiobook industry through joint publicity efforts, national consumer surveys, trade show exhibits, an association newsletter and the annual APA conference, APAC.

podcast

The Podcast Consumer 2015

This presentation of The Podcast Consumer 2015 contains all new data on podcast users in America, derived from the Infinite Dial 2015 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following:

  • Demographics
  • Podcast Consumption
  • Device Usage
  • Social Media Behaviors
  • Other Media Behaviors

Download The Podcast Consumer 2015 Final here. You can also view/download the report on Slideshare, below.

In addition to the slide deck containing all charts and graphs, Edison Vice President of Strategy Tom Webster also conducted a webinar on June 24, giving context to the data and also discussing the past, present, and future of the medium. This webinar was 50 minutes long, and goes beyond the stats and into a discussion of how podcasting can grow, and what it needs to do to capture more advertising. You can watch the full webinar here:

The Podcast Consumer 2015 from Tom Webster on Vimeo.

How the study was conducted:

A total of 2,002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 10, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

The Infinite Dial 2015

The Infinite Dial 2015, the latest in a long-running series of studies on consumer adoption of digital media, was released today (see below for download information). This new national survey from Edison Research and Triton Digital found that 53 percent of Americans age 12 and older listen to online radio monthly and 44 percent, or 119 million people, listen on a weekly basis.

The study, released today, is the 23rd in a series dating back to 1998 that use the “gold standard” of survey research – a random probability telephone sample representative of all Americans ages 12 and older.

Among the many other findings:

  • More than seven in ten (71 percent) now own a smartphone, an increase of ten percentage points from the 2014 report.
  • Pandora is the leading Internet-only audio service. More than half (54 percent) of Internet audio users say that Pandora is the service they listen to most often followed by iHeartRadio (11 percent), Spotify (10 percent), and iTunes Radio (8 percent).
  • Facebook is the most used Social Media site with nearly two-thirds (65 percent) of those who use any Social Media saying Facebook is the service they use most often. Among 12 to 24 year-olds, Facebook (43 percent) is the most used, beating Instagram (18 percent), Snapchat (15 percent), and Twitter (8 percent).
  • Podcasting is on the rise, as monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015.
  • The majority of Americans (57 percent) say that technological change over the last ten years has had a positive impact on society; while only 15 percent say that it has had a negative impact.
  • Nearly two-thirds (63 percent) of all users and nine-in-ten 12 to 24 year-olds have used YouTube to watch music videos or listen to music.

“Media consumption habits have changed dramatically in the past five years,” noted Tom Webster, Vice President of Strategy and Marketing, Edison Research. “Online Radio has become mainstream, Podcasts are enjoyed by a significant portion of the population, and even the social media platforms that dominated five years ago have shifted. It’s vital for marketers and advertisers to understand and plan for these shifts.”

“Perhaps the most significant finding from this year’s report is the change in frequency of use for streaming audio,” said John Rosso, President, Market Development, Triton Digital. “For years Americans have been occasional listeners but for the first time it’s apparent that streaming audio has become an ingrained part of our lives as the number of Americans listening weekly is now 44 percent. This is a huge opportunity for publishers and marketers to better identify and target their listeners to maximize ad-based revenue.”

Download The Infinite Dial 2015 here.

The Infinite Dial 2015 from Tom Webster on Vimeo.

How the study was conducted:

A total of 2,002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 10, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

 

Media Contacts:

Nicole Cornwell

Fama PR for Triton Digital

617-986-5014

triton@famapr.com

 

Tom Webster

Edison Research

twebster@edisonresearch.com