With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream.
Key findings include:
- For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time
- While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products and shopping
- Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements and sponsor or underwriter announcements during public radio
Join NPR and Edison Research July 18 for a first look at all of the Spring 2018 data. Access previous releases from The Smart Audio Report via npr.org/smartaudio.