NPR, Edison Research Release “The Smart Audio Report”

Somerville, New Jersey; June 21, 2017: According to The Infinite Dial 2017, 7% of Americans 12+ own a “Smart Speaker,” the category of voice-controlled devices that includes the Amazon Echo and Google Home. Now, for the first time, a new study from NPR and Edison Research reveals the habits and behaviors of Smart Speaker owners. This study, entitled “The Smart Audio Report from NPR and Edison Research,” reveals that 70% of Smart Speaker owners say they are listening to more audio at home since acquiring their device.

In addition, 65% of Smart Speaker owners indicate that they would not want to go back to their lives before getting one of these devices. Indeed, 42% of owners say that their device is now “essential” to their everyday lives.

One of the more intriguing findings was the appeal of these devices to parents. Eight in ten parents say these devices have made it easier to entertain their children, and nearly 90% say their children enjoy Smart Speakers. In fact, 57% of owners with children at home say that entertaining children was a reason for wanting the speaker.

“Being a leader in audio programming, NPR was eager to work with Edison on this study, so we could best understand the role smart speakers play in everyday life and how listening behavior is shifting. This important research will guide us as we enhance the NPR experience on this platform,” said NPR’s Chief Marketing Officer Meg Goldthwaite. “Listeners love and trust NPR, and we are already the news source for Amazon Alexa, Google Home, and soon on Apple’s Homepod. We aim for NPR to be everywhere people are listening.”

“Although Smart Speakers have not been around for very long, nearly one in five owners say that these devices are the way that they most often listen to audio,” noted Edison VP of Strategy Tom Webster. “The frictionless way in which these devices enable audio consumption is already changing listening behaviors, and potentially increasing audio consumption overall.”

The Smart Audio Report, from NPR and Edison Research, contains numerous insights that have never before been reported on audio consumption, usage behaviors, ties to Smart home technology and more. The study was presented for the first time today at the RAIN Podcast Business Summit in New York. A full report on the findings will be available to download from Edison Research after a public webinar happening Wednesday, June 28, from 2-3PM ET. Register for the webinar here.

How This Study Was Conducted
The Smart Audio Report is based upon a national online survey of 1620 Americans ages 18+. 800 respondents indicated that they owned at least one Smart Speaker (160 Google Home, 709 Amazon Alexa-enabled, and 69 who owned both.) 820 respondents did not own a Smart Speaker device, and were surveyed for comparative purposes. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2017 from Edison Research and Triton Digital.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at npr.org/aboutnpr and following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, NPR, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Research Hospital, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Edison Research Presents First Canadian Share of Ear®

Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening

While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian Share of Ear® study. By comparison, streaming audio services comprise only 9% of listening, compared to 15% in America.

Share of Ear Canada

Share of Ear® Canada

Share of Ear® has accurately and consistently measured audio listening across platforms in the U.S. since 2014. Share of Ear®: Canada was commissioned by Radio Connects, Canada’s radio marketing and advocacy group. The presentation was unveiled this morning in Toronto as part of an event for the advertising community sponsored by Numeris, Canada’s broadcast ratings cooperative.

Share of Ear® uses diary methodology to determine both the amount and nature of audio consumed by users in an average week. AM/FM radio is followed by listeners’ owned music collections (16%), streaming audio (9%), TV music channels (6%), SiriusXM Satellite Radio (4%), and podcasts (3%). The study also found that Canadians average 4 hours and 14 minutes of listening to audio daily, slightly more than their U.S. counterparts.

Canada has a unique audio landscape. Some of the audio brands familiar to Americans are unavailable, particularly Pandora. In addition, 2017 will be remembered as a significant year for Canadian audio with the nationwide launch of both iHeartRadio Canada and Radioplayer Canada. Share of Ear® provides a first look at how Canadians use all sources of audio and provide a benchmark for years to come.

“We are pleased to bring our unique methodology for capturing all audio to Canada for the first time,” says Edison Research president Larry Rosin. “Bravo to Radio Connects for giving broadcasters a potent tool to demonstrate the power of the medium in a way that goes beyond empirical evidence, and for providing the entire audio industry with a report card.”

More details of Share of Ear®: Canada are available through Radio Connects.

How The Survey Was Conducted
Edison Research conducted a nationally representative study of 1,022 Canadians ages 13+ to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Diaries were completed in both English and French.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Dr. Nino Japaridze Joins Edison as Vice President for Public Affairs Research

Edison Research has appointed Dr. Nino Japaridze to the new role of Vice President for Public Affairs Research. Based in Washington DC, Nino will lead Edison’s public affairs and international research practice, delivering strategic insights to public and private sector clients, and international media and development organizations.

Nino brings over 20 years of experience in the fields of public affairs and international research, most recently as Vice President of Public Affairs at Ipsos North America where she led global media research and political risk practice areas and was responsible for partnering with technology based companies to extend research capabilities across digital platforms. Previously, Nino advised sovereigns, NGOs, and leading human rights organizations on the assessment of media freedoms, rule of law, and civil liberties across Europe and Eurasia. Nino also served as InterMedia Survey Institute’s Regional Research Director, leading audience and opinion research programs across Eurasia for the US Broadcasting Board of Governors, the US Department of State, the World Bank, USAID, RFE/RL, Voice of America, BBC, and other media and development institutions.

Born in Tbilisi, Georgia, Nino received her Doctorate in Politics from Oxford University, MA in Political Science from George Washington University, and a BA in Political Science from Wheaton College. She lives with her husband and three children in Bethesda, Maryland.

Nino Japaridze said: “I am delighted to be joining Edison Research and to take on the role of expanding Edison’s offerings with new and existing clients globally. The media and opinion research industry is experiencing tremendous change. I am excited to leverage Edison’s gold standard exit poll research knowhow and cutting edge opinion and media research and, where possible, to pair these valuable assets with substantive experts and technology partners to provide clients with increasingly more accurate and timely insights at a highly competitive price.”

Larry Rosin said: “We are confident that Nino will add great value to Edison Research and that our clients will benefit from her experience and insights.”

About Edison Research

Edison Research conducts multi-methods research and provides strategic information to a broad array of clients, AMC Theatres, The Brookings Institute, Disney, Google, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, St Jude Children’s Research Hospital, Univision Communications, and the Voice of America. Edison’s work in public opinion research includes an ongoing survey of Economic Anxiety in America, conducted in conjunction with American Public Media’s renowned Marketplace program, as well as work with the National Center for Disaster Preparedness, The Gates Foundation, and Univision. The Infinite Dial and Share of Ear® are two of the most widely-cited Edison media studies.

Since 2003, Edison Research has been the sole provider of exit poll information to ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison recently completed its 2016 Presidential Primary coverage, and its General Election coverage. This exit poll is the largest single-day survey research project in the world, with more than 100,000 interviews. Having over 18,000 highly trained research staff across the US, Edison is also the leading provider of consumer exit polling, having conducted face-to-face quantitative and qualitative research in almost every imaginable venue.

Social Sharing In The Mobile World

Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that we broke it out into this new standalone report, Social Sharing in the Mobile World.

This study of 1571 American smartphone owners 18-54 revealed some key insights about mobile use of social media, including the following:

  • 80% of American smartphone owners use social media apps every day
  • The average smartphone owner uses 14 types of apps
  • 70% of smartphone owners who use social media say they use Facebook every day
  • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
  • Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video

Also includes new data on messaging apps, selfies, influence and more! Thanks again to our partners at CRS for funding this research.

Download Social Sharing In The Mobile World From Edison Research

 

Moms and Media 2017

moms and media 2017: the highlights

Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend three hours and thirty one minutes using the Internet in a 24-hour period, surpassing time spent with TV and radio.

A major factor of that high Internet consumption is the adoption of the smartphone, allowing moms access any time of day.  Smartphone ownership is still rising among moms, showing even more gains in this year’s report. Compared to the total sample from the Infinite Dial, moms are out in front for smartphone ownership.  In 2017, 86% of moms own a smartphone.

For moms with Internet access at home, more than half (55%) said they access the Internet most using their cell phone.   In 2017, the gap between computer and cell phone is even wider than last year, with the smartphone showing its impact once again.

Not only did Moms and Media 2017 highlight the power of the smartphone, but the data also reflects the continuing commitment that moms have to social media. This year, 93% of moms use some social networking site or service.  That percentage is up from the 88% we saw last year and has consistently been rising.  With plenty of options now available, there is no shortage of opportunity for moms to engage with social media.

That opportunity to engage with social media is fully recognized by moms, with 62% of social networking moms checking those sites several times per day.   This has been a trend with a steady increase each year since 2008 when we first started tracking social media.

For the full Moms and Media 2017 report click here.