The Wall Street Journal on how Edison Weathered Sandy During the Election

The Wall Street Journal wrote an excellent article covering Edison’s efforts to conduct the National Exit Poll in the wake of Sandy. Memorable quote of the article, from Edison’s Joe Lenski: “The saddest sound in the universe is the sound of your Aerobed inflating next to your desk for eight straight nights.” Read the full article here.

Hurricane Sandy and the Exit Polls

Here’s a fantastic article at Huffington Post on how Hurricane Sandy affected our preparations for exit polling the National Election. Yes, we had air mattresses in our office. Read the full article here.

An Election Night Wrap-Up [VIDEO]

We at Edison Research are enormously proud of the role that we play on Election Day as the sole providers of exit polling to major news organizations in the U.S. and across the globe. While our exit polls do play a role in allowing our network clients to project the outcome of races on Election Day, the real legacy of our work is to provide Americans with a lasting record of who voted, and why. It’s a charge we take very seriously.

At Edison’s election headquarters we have a bank of television sets, each tuned to one of our clients–so we were watching everything that you were on Election Night. Of course, we were hard at work compiling and analyzing all the data we collected throughout the day to spend too much time watching TV, but every time the exit polls were mentioned, we all felt a little flush of pride.

For the next four years, the changing patterns in our electorate are going to be analyzed, debated and ultimately incorporated into the American dialogue for many elections to come. For our clients at ABC, CBS, CNN, FOX, NBC and the Associated Press (along with a host of newspapers, local television stations and international news organization clients) our work on the exit polls will spark conversation, opinion, and–ultimately–insight into what the American electorate thinks and feels on Election Day.

We’re proud of that.

Whether you are Republican, Democrat or an Independent, our work on Election Day will be part of the American conversation for the next four years and beyond. So, here’s a brief snapshot of the conversations that our exit polls sparked and informed. Enjoy, and thank you for watching.

Some stats on our Election Day efforts:

The U.S. election exit polling effort is the largest single-day survey research project in the world. The national exit poll survey includes 26,565 interviews with voters in all 50 states and the District of Columbia. The interviews were conducted at 350 polling locations on election day, along with 4,408 telephone interviews of absentee and early voters. In addition, Edison staffers collected over 90,000 additional interviews across the country to provide election analysis of dozens of state-level elections. In total, over 3,000 Edison staff members collected nearly 120,000 interviews, all within the span of 16 hours. As a result, our network clients and the AP were successfully able to call not only the national Presidential race, but also every state and senate race, a number of House and Gubernatorial races, and several important referenda.

Edison Successfully Conducts The 2012 National Election Exit Polls

Edison Research, the sole provider of election exit polling data to all major U.S. news networks since 2003, successfully conducted the 2012 National Election exit polls on Tuesday, November 6th. Using a combination of exit polling and telephone polling in states with significant early voting, Edison provided crucial data to ABC, CBS, CNN, Fox, NBC and the Associated Press, as well as newspapers and television networks around the world, all leading to the projection before midnight Eastern that President Barack Obama had been reelected.

The National Election exit poll has been entrusted to Edison since 2003, and represents the sole, lasting record of who voted, and why. This information was used to provide valuable, new information on America’s ever-changing electorate, and will be the subject of media and academic analysis for several years to come.

The U.S. election exit polling effort is the largest single-day survey research project in the world. The national exit poll survey includes 26,565 interviews with voters in all 50 states and the District of Columbia. The interviews were conducted at 350 polling locations on election day, along with 4,408 telephone interviews of absentee and early voters. In addition, Edison staffers collected over 90,000 additional interviews across the country to provide election analysis of dozens of state-level elections. In total, over 3,000 Edison staff members collected nearly 120,000 interviews, all within the span of 16 hours. As a result, our network clients and the AP were successfully able to call not only the national Presidential race, but also every state and senate race, a number of House and Gubernatorial races, and several important referenda.

Edison’s real-time election data system tracked nearly 100 races for our network clients and the AP, allowing every client to make every call accurately and correctly. Since Edison became the sole provider of exit polling data in 2003 neither we nor our network clients have ever miscalled a race based upon our projections.

Full Exit Poll Results:

ABC

CBS

CNN

FOX

MSNBC

Associated Press

New York Times

Washington Post

What To Watch For On Election Night

Election Night is one of the most exciting nights on television. No matter what network you watch on Tuesday, they’ll all have one thing in common: they will all be using exit polling research from Edison.

We, of course, will have all of the network coverage on our great Wall O’TVs at Edison Election HQ, though we’ll be a little busy to watch much of it. But we thought you’d appreciate a handy guide to watching TV on this great night of politics and drama, so we put together a little video for you on how to watch TV on election night and be the smartest person in the room at your election party.

BIG thanks to Steve Lemma and Megan Lazovick for putting this together, and to Larry Rosin for the ideas and script. I was just the voice “talent” on this one. Enjoy!