Leading Internet Radio Companies Pandora, Spotify, and TuneIn Unite For Groundbreaking New Research

New Study from Edison Research Shows that Internet Radio Now Listened to by Majority of Online Americans

Somerville, NJ – September 24, 2013 – A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

The study, entitled The New Mainstream: 2013, was originally presented at a special event collocated with Advertising Week in New York City on September 24th, where Edison’s President, Larry Rosin, unveiled the results of the study and moderated a panel of executives from all three Streaming Audio Task Force participants.

Other principal findings of the study included the following:

• Internet radio is the third most popular way that people discover new music, ahead of Amazon, YouTube, Social Media and other sources.

• 63% of Internet radio listeners own a smartphone–and 83% of smartphone owners listen to some kind of Internet radio on their mobile devices.

• 32% of Internet radio listeners indicated that they are listening to “a lot” more of the medium than they were one year ago

• 26% of Internet Radio users tell us that their listening is mostly ‘new time’ – time not previously filled with audio of any kind

“The data clearly shows that Internet radio is not only a mainstream activity for the majority of online Americans, it’s also essentially expanding the pie for audio media,” noted Rosin. “The advent of mobile listening, and the proliferation of choices for the types of Internet audio have transformed the medium from niche activity to major media channel in under ten years. As such, advertisers should be putting more money into the audio category – because people are filling more of their days with more and more audio. We are enormously proud of this study and what it means for advertisers and audio providers all over the world.”

The study can be viewed below. Interested parties can contact Larry Rosin or Tom Webster from Edison at (908) 707-4707.

TheNewMainstream

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Edison Research Partners with Pandora, Spotify, and TuneIn to Present the Definitive Study of Internet Radio Listening

Edison Research, in partnership with Pandora, Spotify and TuneIn, will present a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of persons 12+ will reveal who these Americans are, how they are using Internet radio, and where Internet radio’s place is in mainstream media consumption.

This study will be presented live at Advertising Week at 5:00 PM, at Lucille’s (part of B.B. King’s Blues Club) and was commissioned by the Streaming Audio Task Force. The research will be presented by Larry Rosin, President of Edison Research, who will then be joined by Steven Kritzman from Pandora, Brian Benedik from Spotify and Rick Cotton from TuneIn to discuss the results and their implications.

“We have been tracking digital media usage of all types for well over a decade in various national tracking studies, and this is a wonderful opportunity to focus our attention exclusively on the large Internet radio audience,” noted Rosin. “Thanks to increased smartphone usage, broadband penetration and now even in-car Internet services, Internet radio has now become an activity enjoyed by the majority of online Americans, and we are thrilled to explore the implications of that fact in this new study.”

Registration and further details about the event can be found here:

http://advertisingweek.com/calendar/-edison-research-2013-09-24-1700.

Launchpad Digital Media and Edison Research Team to Provide Audience Measurement for the Rapidly Growing Podcasting Industry

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers

Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform. Launchpad is a division of Norm Pattiz’s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming that delivers over 90 million downloads every month.

“We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media,” said Norm Pattiz, Chairman of Launchpad Digital Media and Founder of Westwood One and Courtside Entertainment Group. “To do that you need to speak the advertisers’ language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively. I worked closely with Edison Research to establish similar metrics when I was on the board of the Broadcasting Board of Governors of the United States of America. We launched Arabic language radio and sat TV services to 22 countries in the Middle East.  If we can measure the audience in Arabic, English should be no problem at all.”

Speaking about the relationship, Edison Research President, Larry Rosin, said: “We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content.”

Kit Gray, Launchpad President said: “The podcasting space is growing at an enormous rate. Technology has empowered audiences and they are demanding on-demand media like never before,” said “Until now advertisers lacked the in-depth audience measurement tools available to them with more traditional forms of media. Podcasters will now be able to quantify their audience in a language familiar to the advertising community.”

About Launchpad Digital Media

Launchpad Digital Media (www.launchpaddigitalmedia.com), a division of Courtside Entertainment Group, is one of the largest players in on-demand media. Lead by digital, online and podcast sales pioneer Kit Gray, Launchpad’s podcast platform includes some of the biggest names in digital entertainment including Adam Carolla, CBS News, Afterbuzz TV with Maria Menounos, Laura Ingraham, Dennis Miller, Tom Green, Jay Mohr, Dr. Drew, Mark & Lynda, Brian & Jill, and Penn Jillette.  Launchpad is also home to the Sideshow Network, Rooster Teeth, The Fake Mustache Network, Riotcast Network, Splitsider Network and the Toad Hop Network making Launchpad one of the industry’s largest players.

About Edison Research

Edison Research (www.edisonresearch.com) conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Since 2003, Edison Research has been also the sole provider of election exit poll data for America’s major news organizations. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Pandora Internet Radio, Sony Music, Siemens, the Voice of America, and Zenithmedia. Edison Research has a nineteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.  Edison, along with Arbitron, produces a yearly study on audio and video podcast consumption in America. The study looks at demographics, usage and other behaviors related to podcast consumption and the podcast audience.

 

Contacts:

Peter Sessa

Launchpad Digital Media

(828) 351-4011

psessa@courtsidellc.com

 

Larry Rosin

Edison Research

(908) 707-4707

lrosin@edisonresearch.com

Edison Research Partners with St. Jude Children’s Research Hospital

Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude.

“From the moment St. Jude came to us with their needs for research, we knew we wanted to be involved,” said Edison Research President, Larry Rosin. “It was only natural to translate our vast research experience in the Country radio industry into a benefit to St. Jude and their Country Cares radio partners. We are proud to support the mission of St. Jude Children’s Research Hospital in this way.”

A series of studies are being conducted to measure the influence of the Radiothons on the community and listeners to partner stations.

The results will be presented at the Country Cares Seminar, the second largest gathering of country music professionals, outside the Country Radio Seminar, held in Nashville each year. The seminar is to be held January 12th – 15th 2012.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

SeeSaw Announces Solution To Engage Moms and Families; Partners with Edison for Effectiveness Research

Exclusive Inventory, Retail Activation, Optimization, New Creative Vehicles and 3rd Party Research Now Packaged For Advertisers

San Francisco, CA August 31, 2010 – SeeSaw Networks, a leading digital place-based media company, today introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families. This new offering includes exclusive ad inventory at venues frequented by moms and families; new creative vehicles that deliver contextually relevant messages to engage this audience; and a packaged end-to-end solution to optimally plan, execute and measure the efficacy of digital place-based advertising to this sought after demographic.

“SeeSaw is widely known as the Life Pattern company” said Monte Zweben, Founder and Chairman of the Board, SeeSaw Networks. “But now, in addition to intercepting audiences with ads as they work, play and socialize, SeeSaw is delivering exclusive new creative vehicles that engage and activate Moms and Families”.

SeeSaw’s Moms and Families Life Pattern Network offers over 18,000 digital place-based media venues with aggregate weekly traffic of more than 116 million moms. Boosted by recent strategic relationships with PlayNetwork, opening access to venues such as Steve Madden, Ashley Furniture, Journeys Kidz, ecko TV, MyGym, The Little Gym, JW Tumbles and Kidville; and with Cabco TV Kart TM Network to resell its premium grocery-store venues and carts in top national grocery chains, the SeeSaw Mom and Family Network combines over 40 individual networks, delivering over 50 million impressions per week.

“We have already seen the value of partnering with SeeSaw,” said Lon Troxel, Chairman and CEO of PlayNetwork. “Our retailers are excited to participate in new innovative advertising campaigns that engage their customers when they are out and about -shopping, eating or socializing.”

“By identifying Moms’ and families’ regular routines and behaviors, or Life Patterns, we are able to reach and engage prospects where and when they are likely to be receptive to branded messaging. By ensuring the content is contextually relevant through our new creative vehicles, we have the opportunity to add value to a Mom’s day, and positively influence her brand behavior. In effect, our goal is to become an important part of the fabric of Moms’ lives”, said Zweben.

SeeSaw Networks’ new creative vehicles include:

  • Messages synchronized with venue to maximize contextual relevance.
  • Bluetooth triggered ads in grocery stores, synchronizing promotional messages with in-store location.
  • Branded content and programming on select networks.
  • Social media extension enabling customers to fan, follow or respond to brand promotions on popular social media platforms via mobile devices.
  • Full ‘venue integration’ at certain locations with experiential media including sampling and activity integration.

The SeeSaw solution also utilizes SeeSawAds.com, SeeSaw Network’s demand side platform for optimizing campaigns with precision targeting. SeeSawAds.com allows SeeSaw media specialists to precisely target geographies, networks, and demographics. SeeSawAds.com is unique in that it selects which locations should optimally be in a plan. Traditional planning methods select or reject entire categories of venues resulting inefficient plans. For example, in planning a highly targeted campaign for moms, SeeSawAds.com will select individual locations that index over a specified level (e.g.150) for moms while meeting the budget criteria and omit locations below the index threshold.

Finally, the solution integrates research from Edison Research, a leading provider of consumer research with over 10,000 experienced interviewers, to assess overall campaign effectiveness, including brand / ad awareness, attitude shifts, and changes in purchase intent. SeeSaw has partnered with Edison Research to evaluate the effectiveness of several campaigns, across 6 different industry vertical markets, at more than 20 different types of venues. An example of the integrated offering can be seen in SeeSaw’s previous announcement of campaign effectiveness research conducted by Edison Research following a place-based advertising campaign by SeeSaw with Delta Airlines.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 150 million weekly gross impressions, more than a primetime TV spot. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

About Edison Research

Edison Research conducts survey research and provides strategic information to out-of-home media companies, radio and television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison’s global network of 10,000 interviewers execute hundreds of consumer exit poll and out-of-home media measurement projects every year, providing valuable decision support for marketers, advertisers and brands. Edison also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Princeton University, Northwestern University, Universal Music Group, Time Life Music and the Voice of America. Edison Research has a sixteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.