Closing the Gap Between Podcast Awareness and Listening — RadioDays Europe 2018

Tom Webster, Senior VP at Edison Research, was scheduled to speak at Radiodays Europe Podcast Day in Cophenhagen, Denmark, earlier this week. Unfortunately, the best-laid travel plans were not enough to get Tom past the travel hurdles and to the conference. Fortunately, we have a video of Tom’s presentation on podcasting that was viewed at Radiodays Europe Podcast Day 2018.

Highlights: Sixty-four percent of the U.S. is familiar with the term “podcasting,” whether or not they truly understand what podcasting is or why they would want to listen to a podcast.

Only 26% of those in the U.S. say they have actually listened to a podcast in the last month, and 17% in the past week. The numbers for Canada and Australia show similarly low ratios.

Tom identifies four areas that can close the gap between a high awareness and a low listening level, and #3 and #4 are within your control:

  1. Expansion of podcasting space beyond iPhone/Apple-centric models to include Android users
  2. Increased adoption of podcasting by major music streaming platforms
  3. Create content for more mass appeal
  4. Teach people what a podcast is, how to get it, and why they want it

 

 

 

 

Joe Lenski

NYAAPOR to Honor Edison Co-Founder Lenski

Edison Research is pleased to announce that Executive Vice President and co-founder Joe Lenski has been chosen to receive the 2018 Harry W. O’Neill Award, presented by the New York Chapter of the American Association for Public Opinion Research (NYAAPOR).

The award is given annually to honor lifetime achievement in public opinion research. Lenski is being recognized for his outstanding contribution to the understanding of elections throughout the world during his career.

Under Lenski’s supervision, Edison Research conducts all exit polls for the television networks and other news organizations comprising the National Election Pool, and has done so for each of the last five election cycles. Lenski has played a key role in every American nation election since 1988, and has also been instrumental in the implementation of exit polls for national elections in Cyprus, Iraq, Venezuela, and the Republic of Georgia.

“NYAAPOR is very pleased to honor Joe Lenski with the 2018 Harry W. O’Neill award. This award recognizes Joe’s outstanding contribution to public opinion research and long standing commitment to NYAAPOR,” said Chintan Turakhia, NYAAPOR President.

“This award is a testament to Joe’s tireless efforts and his commitment to the importance of public opinion research,” said Larry Rosin, President and co-founder of Edison Research. “Joe’s leadership on the polls that drive understanding of the American electorate is crucial to the advancement of social science in America and beyond. We are thrilled that he is being recognized in this way. I believe he truly embodies the spirit and legacy of Harry W. O’Neill.”

“I am honored to receive the NYAAPOR Harry O’Neill Award. NYAAPOR has been a very important part of my career and I am delighted to follow in the footsteps of so many colleagues, mentors, and friends who have received this award,” said Lenski.

Lenski will be honored at the NYAAPOR Annual Awards Night ceremony on Thursday, June 21, 2018, at GfK, 200 Liberty Street, New York, NY. For more information or to attend: https://www.nyaapor.org/nyaapor-annual-awards-night

microphone podcast

Podcasting’s “Rock Stars”

The Wall Street Journal today published an interesting article on the growing popularity of live events that feature the hosts of podcasts (and even live recordings of those podcasts.)  Public broadcasters have been engaging in this strategy for years (the live tapings of shows like “Wait, Wait, Don’t Tell Me,” for example) but now commercial podcasters are also getting into the act.

This development is intriguing, and important to the space for a number of reasons. First of all, events are yet another way to monetize podcasting. The more revenue streams the medium generates, from direct response and brand advertising to listener-supported models and branded podcasts, the healthier the industry will be.

But there is another way in which these events are not only important, but maybe even critical to the health of podcasting. Podcasting, to date, has been a solitary experience—an intimate connection between the earbuds. But there is no reason why it can’t be a shared experience, especially with the rise of Smart Speakers like Google Home and the Amazon Alexa suite of products encouraging a new wave of “social audio.” Plus, it provides an even deeper level of engagement between host and audience, which in turn might spread what podcasting really needs: ambassadors. For more on our Smart Speaker research, visit http://NPR.org/smartaudio, and to learn more about the latest in Podcasting, register for The Podcast Consumer 2018, coming April 19th.

Infinite Dial 2018

The Infinite Dial 2018

On the Rise: Steady Growth for Podcasts, Rapid Growth for Smart Speakers

The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.

The 2018 Infinite Dial study, the latest report in a series dating back to 1998 that covers consumer usage of media and technology, has tracked many new platforms as they develop and redefine the media landscape. This year’s report spotlights the growth of Smart Speakers, voice-controlled devices such as the Amazon Echo and Google Home. Today, 18% of Americans 12+ (an estimated 51 million people), live in households that have at least one Smart Speaker. This means that Smart Speaker ownership has more than doubled from 7% just one year ago, which shows Smart Speaker adoption at a faster rate than the early days of the smartphone, which showed only 4% growth in a comparable timeframe.

The Infinite Dial has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, Internet radio, ad agencies, and the financial community. The study uses the gold standard of nationally representative survey research—a random probability telephone sample – comprising both mobile phones and landlines, of all Americans ages 12 and older.

Among the many other highlights:

  • Monthly Online Radio audience is now 180 million Americans, or 64% of Americans 12+, due to growth in Spotify, Apple Music and Alexa-driven Amazon Music listening
  • Despite the rise of other services, Pandora continues to lead in the online radio space—31% of Americans have listened in the past month
  • The portion of Americans 12+ using Facebook has declined from 67% to 62%
  • As Smart Speaker ownership rises (18% of Americans own a Smart Speaker), there is a continued decline in standalone radio ownership (29% do not own an AM/FM radio in the home)
  • 44% of Americans 12+ have ever listened to an audiobook

“With twenty years of historical data, The Infinite Dial is the authoritative source in the growing and dynamic online audio industry.” said John Rosso, President of Market Development at Triton Digital. “Triton is pleased to once again partner with Edison Research to uncover and present this data.”

Tom Webster, Edison’s Senior Vice President noted, “With the surge in smart speaker ownership, and the continued growth of podcasting and streaming audio, it is more important than ever for brands to have a holistic audio strategy.”

 

Watch The Infinite Dial 2018

 

Click here to download the Infinite Dial 2018 from Edison Research

How the study was conducted:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Contact
Edison Research

Tom Webster
+1 908-707-4707
twebster@edisonresearch.com

Triton Digital
Kristin Charron
+1 514-448-4037
Kristin.Charron@tritondigital.com

New Marketplace-Edison Research Poll Finds Americans Still Fear Recession Decade after Financial Crash

SOMERVILLE, March 7, 2018— While a majority of Americans (59 percent) think it is likely there will be a recession in the next year, 54 percent of Americans age 25 and older say that their personal financial situation is better today than it was ten years ago, according to the latest Marketplace-Edison Research Poll.

“The numbers here tell an interesting story about how differently Americans are experiencing the current economy,” said Deborah Clark, senior vice president and general manager of Marketplace. “Understanding these diverse experiences is crucial to our mission of increasing the economic intelligence of all Americans and our reporting will dive deeper into individual lives and circumstances represented in the latest poll.”

Since 2015, Marketplace and Edison Research have used responses to the poll to develop the Economic Anxiety Index®, a unique measure of the American economy. The number on a scale from 0-100 is calculated from answers to a battery of questions. The Economic Anxiety Index® describes just how stressed out people feel about their personal financial situation. The higher the number, the more economic stress someone is feeling.

The Economic Anxiety Index® mean score across all demographics for the latest poll is 31, though it varies widely among subgroups. The index is down from 32 since April 2017.

Read more about the findings from latest Marketplace-Edison Research poll and the Economic Anxiety Index® at Marketplace.org.

Key Findings 

  • The Economic Anxiety Index® is down from April 2017 – 32 to 31.
  • 62 percent of those who agree that the economy is strong say it’s thanks to the private sector.
  • 25-34 year-olds and African-Americans are the most anxious about their personal economic situations. On the job front, hourly workers and gig economy workers are the most anxious.
  • 49 percent of whites say income inequality has increased, versus 51 percent of African-Americans and 58 percent of Hispanics.
  • A little over half of all Americans think that the economy is strong. For those who think the economy is strong, the anxiety index is 27 – four points lower than the average of all Americans.

Recession

  • Despite the Anxiety Increase decreasing, nearly six in ten Americans (59 percent) think it is likely there will be a recession in the next year. Recent volatility in the stock market may be one of the reasons Americans are concerned about a recession.
  • More than half of Hispanics and whites said their financial situation is better today than it was in 2008, while less than half of African-Americans said they are better off today than ten years ago.
  • Women were more likely to say they’ve still not recovered from the recession —18 percent vs 10 percent for men.
  • Respondents age 25-34 were most likely to say recession impacted them more than most Americans.

Sexual Harassment 

  • 21 percent of Americans have experienced sexual harassment in the workplace – 27 percent of women and 14 percent of men. 62 percent of respondents affected said it caused them to change their job; 55 percent said it hurt their overall career.
  • When broken down by race, 22 percent of whites, 16 percent of Hispanics, and 15 percent of African-Americans, report sexual harassment.
  • And when broken down by age, people between 55-64 report the highest rates of sexual harassment at work.

Gig Economy

  • 24 percent of Americans earn money in the gig economy; this group is 61 percent male. 53 percent of gig workers consider income from gigs as a secondary income. 44 percent of those that earn their money from the gig economy say it’s their primary source of income.

Marketplace-Edison Research Poll Methodology
The Marketplace Edison Research Survey is a national survey of Americans ages 18 years and older.  A total of 1,040 respondents were interviewed with 500 interviews conducted by telephone and 540 interviews conducted online.  Among the telephone interviews, 296 were conducted via a landline phone and 204 interviews conducted via a cell phone.

The average length of the telephone interviews was twenty minutes.  The telephone interviews were conducted from February 14th – 19th 2018.

The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race, income and region of the country.

About Marketplace
Marketplace® is on a mission to raise the economic intelligence of the country. Its core programs – Marketplace®, Marketplace Morning Report®, Marketplace Weekend® and Marketplace Tech® – are currently broadcast on more than 800 public radio stations nationwide and heard by 14.6 million weekly listeners. Marketplace podcasts including Make Me Smart with Kai and MollyThe Uncertain Hour® and Corner Office can be found at Marketplace.org or on your favorite podcast app. The Marketplace portfolio of programs are produced and distributed by American Public Media®, one of the largest producers and distributors of public radio programming in the world. For more information on Marketplace, visit marketplace.org, follow us on Twitter @marketplace or like us on Facebook. For more information on American Public Media, visit americanpublicmedia.org.

About Edison Research
Since its founding in 1994, Edison Research has conducted over 11,000 research assignments in 38 countries. Edison works with a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, and Univision Communications.

Since 2003, Edison Research has been the sole provider of exit poll information to the National Election Poll, having conducted exit polls and collected precinct vote returns to project and analyze results for every major presidential primary and general election.  This exit poll is the largest single-day survey research project in the world, collecting more than 100,000 interviews in the 2016 General Election.

 

Media Contacts:
Mary Meyn, Edison Research — mmeyn@edisonresearch.com
Mark Larson, Marketplace — mark.larson@fleishman.com