Edison Research, in partnership with Pandora, Spotify and TuneIn, will present a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of persons 12+ will reveal who these Americans are, how they are using Internet radio, and where Internet radio’s place is in mainstream media consumption.
This study will be presented live at Advertising Week at 5:00 PM, at Lucille’s (part of B.B. King’s Blues Club) and was commissioned by the Streaming Audio Task Force. The research will be presented by Larry Rosin, President of Edison Research, who will then be joined by Steven Kritzman from Pandora, Brian Benedik from Spotify and Rick Cotton from TuneIn to discuss the results and their implications.
“We have been tracking digital media usage of all types for well over a decade in various national tracking studies, and this is a wonderful opportunity to focus our attention exclusively on the large Internet radio audience,” noted Rosin. “Thanks to increased smartphone usage, broadband penetration and now even in-car Internet services, Internet radio has now become an activity enjoyed by the majority of online Americans, and we are thrilled to explore the implications of that fact in this new study.”
Registration and further details about the event can be found here: