Edison Promotes Tom Webster to VP/Strategy and Marketing

Tom Webster has been promoted to Vice President, Strategy and Marketing for Edison Research, an industry leader in marketing and opinion research.
TomLargeCorrected.jpgWebster has nearly 20 years of experience in the areas of media research, marketing strategy and product development, and is recognized as a pioneer in the areas of Internet radio, podcasting and music recommendation engines. His duties will include guiding the Internet strategies of new and existing clients, as well as directing Edison’s own online and marketing initiatives. Webster will also be working to drive visibility for the company’s Consumer Exit Polling efforts, leveraging both Edison’ experience as the sole provider of exit poll data for the National Election Pool and the firm’s national network of over 8,000 trained interviewers.
Edison Research president Larry Rosin says, “Tom Webster is an amazing resource who has been responsible for dramatically increasing Edison’s on-line presence and visibility, and we’re proud to make him available to Edison’s clients to help maximize their digital strategy.”

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Edison’s Joe Lenski Elected to lead NYAAPOR in 2009

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Edison Media Research is pleased to announce that Edison Executive Vice President Joe Lenski has been elected to be the Vice President and President-elect of the New York chapter of the American Association for Public Opinion Research (AAPOR). Lenski will begin serving as Vice President this summer and succeed president Anthony Salvanto (CBS News) in 2009 as the head of the New York chapter of the nation’s leading organization for public opinion and survey research professionals. Lenski has been an active contributor to AAPOR both nationally and with the local New York organization, the largest of AAPOR’s seven national chapters. Lenski leads Edison’s exit polling efforts, including the company’s work with the National Election Pool as the sole provider of exit polling data for the six major news networks and other subscribers. He is a globally recognized thought leader in the fields of exit polling and survey research, and one of the founders of Edison Media Research in 1994.

Edison’s Joe Lenski Elected to lead NYAAPOR in 2009

7B2ABA9F-3DCC-47BF-8AEB-7AEA9BEDBF87.jpg

Edison Media Research is pleased to announce that Edison Executive Vice President Joe Lenski has been elected to be the Vice President and President-elect of the New York chapter of the American Association for Public Opinion Research (AAPOR). Lenski will begin serving as Vice President this summer and succeed president Anthony Salvanto (CBS News) in 2009 as the head of the New York chapter of the nation’s leading organization for public opinion and survey research professionals. Lenski has been an active contributor to AAPOR both nationally and with the local New York organization, the largest of AAPOR’s seven national chapters. Lenski leads Edison’s exit polling efforts, including the company’s work with the National Election Pool as the sole provider of exit polling data for the six major news networks and other subscribers. He is a globally recognized thought leader in the fields of exit polling and survey research, and one of the founders of Edison Media Research in 1994.