Share-of-Ear

Edison Research Conducts First Ever “Share of Ear” Measurement For All Forms Of Online And Offline Audio

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

Those are just a few of the findings from Share of Ear, the groundbreaking new syndicated study from Edison Research that provides the first consistent measurement of all audio consumption, including AM/FM radio stations, online radio stations, podcasts and even listeners’ own music collections. Read more

InStore Audio Network

InStore Audio Network Reaches 39 Million Shoppers Per Day

InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass Merchandiser stores.

The research was conducted at a national sample of stores in the InStore Audio Network where the number of shoppers exposed to in-store audio were counted and a sample of shoppers were interviewed in order to measure how much time was spent in each store, how many visits were made to each store each week. The surveys were also used to measure the basic demographics of the InStore Audio Network audience. Read more

Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital.

Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital platforms and new media. The Infinite Dial has long been one of the most widely-cited and well-regarded studies on digital media usage, eagerly awaited each year and used by advertisers and content providers. Hundreds of start-ups, advertising agencies, established businesses, financial analysts, and academicians all make extensive use of the study each year.

The historical trending data that has made The Infinite Dial a crucial resource to so many industries will continue to be part of the 2014 survey, as well as new data related to the latest developments in mobile consumption and a first look at iTunes Radio. The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption. Previous Infinite Dial studies, produced in partnership with Arbitron, will continue to be available to the public at no charge.

“We’re hard at work making the 2014 version of ‘The Edison/Triton Infinite Dial’ the best ever,” says Edison Research President Larry Rosin. “Edison has always sought to provide thought leadership and Triton Digital is the recognized leader in digital audio measurement with its Webcast Metrics platform. Our two companies have come together to continue the tradition of The Infinite Dial and the tracking of consumer media trends in the digital economy.”

“We have always admired Edison’s work on behalf of the industry,” says Triton COO Mike Agovino. “The decision to partner with Edison on The Infinite Dial was an easy one. The media world has converged and this partnership insures that the Infinite Dial study will continue to be a great resource to track the evolution of audio, video and other sources of entertainment and information”.

As in previous years, The Infinite Dial will be made available in both a free online webinar and as a downloadable report complete with well over a decade’s worth of trended data on media usage. The exact date of the study’s premiere will be announced in early 2014.

About Triton Digital

Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Pandora, Samsung, Siemens, Spotify, Time Warner, The Voice of America, Yahoo!, and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 

Edison’s Larry Rosin Talks About “The Connected Car” With Radio and Internet Newsletter

Following Edison’s successful presentation at the recent DASH conference in Detroit (see “The New Car Dashboard“), the Radio and Internet Newsletter interviewed Edison President Larry Rosin about internet radio in the car, the radio industry’s challenges and the “Barrage of the New.”

Read the full interview here.

Leading Internet Radio Companies Pandora, Spotify, and TuneIn Unite For Groundbreaking New Research

New Study from Edison Research Shows that Internet Radio Now Listened to by Majority of Online Americans

Somerville, NJ – September 24, 2013 – A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

The study, entitled The New Mainstream: 2013, was originally presented at a special event collocated with Advertising Week in New York City on September 24th, where Edison’s President, Larry Rosin, unveiled the results of the study and moderated a panel of executives from all three Streaming Audio Task Force participants.

Other principal findings of the study included the following:

• Internet radio is the third most popular way that people discover new music, ahead of Amazon, YouTube, Social Media and other sources.

• 63% of Internet radio listeners own a smartphone–and 83% of smartphone owners listen to some kind of Internet radio on their mobile devices.

• 32% of Internet radio listeners indicated that they are listening to “a lot” more of the medium than they were one year ago

• 26% of Internet Radio users tell us that their listening is mostly ‘new time’ – time not previously filled with audio of any kind

“The data clearly shows that Internet radio is not only a mainstream activity for the majority of online Americans, it’s also essentially expanding the pie for audio media,” noted Rosin. “The advent of mobile listening, and the proliferation of choices for the types of Internet audio have transformed the medium from niche activity to major media channel in under ten years. As such, advertisers should be putting more money into the audio category – because people are filling more of their days with more and more audio. We are enormously proud of this study and what it means for advertisers and audio providers all over the world.”

The study can be viewed below. Interested parties can contact Larry Rosin or Tom Webster from Edison at (908) 707-4707.

TheNewMainstream

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.