Earlier this summer, Edison Research VP of Strategy Tom Webster, along with National Public Media COO Bryan Moffett, presented a live webinar of The Smart Audio Report from NPR and Edison Research. The report contains numerous insights that have never before been reported on audio consumption, usage behaviors, ties to smart home technology and more. The study was presented for the first time on June 21, 2017 at the RAIN Podcast Business Summit in New York.
Edison Research and NPR presented an encore presentation of this webinar on August 16, 2017, featuring Gina Garrubbo, President and CEO of National Public Media.
For more information about this study and to view the full report, visit http://nationalpublicmedia.com/smart-audio-report/.
Watch a replay of the original webinar here:
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About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, NPR, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Research Hospital, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
A new study released by Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.
The Infinite Dial Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital, provides new insights into what Australians are consuming online. The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the 2017 Australian digital consumer.
“The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the technology that Australians are using and it’s interesting to see how Australia compares to the USA,” said Edison President Larry Rosin.
Key Infinite Dial Australia findings include:
- Radio is the leading audio platform consumed by Australians with 85% of people having listened to an AM/FM or DAB+ station in an average week, compared to Spotify 21%, Podcasting 10%, Pandora 8%, Apple Music 6%, Google Play All Access 2%.
- Twice as many people are listening to AM/FM radio (on-air and online) than all online audio streaming services each week (85% vs.43%).
- 89% of Australians use AM/FM sometimes when in the car and nearly 50% use an AM/FM radio almost every time they are in the car. With now 36 vehicle brands in Australia including DAB+ digital radio, 10% of people use DAB+ radio almost every time they are in the car.
- Despite new ways to listen to AM/FM/DAB+ radio, 79% of the population have one or more radios in their home.
- 72% of Australians are familiar with podcasting (60% USA) and 29% of people have listened to a podcast.
- 17% have listened to a podcast in the last month, with 25-54 year olds making up the largest share of monthly podcast listeners. An average of six podcasts are listened to each week by those who are weekly podcast listeners.
- 73% of Australians have used YouTube to watch music videos or listen to music;59% have used YouTube to watch music videos or listen to music in the last month and 44% in the last week.
- 80% of people currently use social media and 9 in 10 of those aged 12-54 years are current users. Facebook awareness is highest (98%), followed by Twitter (95%), Instagram (94%) and Snapchat (84%). Awareness of all these social media brands is higher in Australia than the USA.
- Facebook is more likely to be the most-used social media brand among 12-24s in Australia than the USA (58% vs. 39%), however Snapchat is less chosen as the most-used among this group in Australia than the USA (16% vs. 31%).
- Penetration of smartphones and tablets in Australia is been greater than the USA, however penetration of internet connected TVs is higher in the U.S.
- 88% of Australians own a smartphone, with ownership highest amongst 12-24 (95%) and 25-54 year olds (95%). Ownership in Australia is 7% higher than the U.S (81% overall).
- 53% of people own an internet-connected TV, with ownership highest amongst 12-24 (71%) and 25-54 year olds (60%).
- Netflix is the most popular on-demand video service, with 35% of Australians having access to a subscription.
The Infinite Dial Australia study was conducted in February and March 2017 and uses a nationally representative survey of 1007 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older. The study in the USA has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, ad agencies, and the financial community.
View the webinar below, or click here to download the presentation slides.
Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening
While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian Share of Ear® study. By comparison, streaming audio services comprise only 9% of listening, compared to 15% in America.
Share of Ear® has accurately and consistently measured audio listening across platforms in the U.S. since 2014. Share of Ear®: Canada was commissioned by Radio Connects, Canada’s radio marketing and advocacy group. The presentation was unveiled this morning in Toronto as part of an event for the advertising community sponsored by Numeris, Canada’s broadcast ratings cooperative.
Share of Ear® uses diary methodology to determine both the amount and nature of audio consumed by users in an average week. AM/FM radio is followed by listeners’ owned music collections (16%), streaming audio (9%), TV music channels (6%), SiriusXM Satellite Radio (4%), and podcasts (3%). The study also found that Canadians average 4 hours and 14 minutes of listening to audio daily, slightly more than their U.S. counterparts.
Canada has a unique audio landscape. Some of the audio brands familiar to Americans are unavailable, particularly Pandora. In addition, 2017 will be remembered as a significant year for Canadian audio with the nationwide launch of both iHeartRadio Canada and Radioplayer Canada. Share of Ear® provides a first look at how Canadians use all sources of audio and provide a benchmark for years to come.
“We are pleased to bring our unique methodology for capturing all audio to Canada for the first time,” says Edison Research president Larry Rosin. “Bravo to Radio Connects for giving broadcasters a potent tool to demonstrate the power of the medium in a way that goes beyond empirical evidence, and for providing the entire audio industry with a report card.”
More details of Share of Ear®: Canada are available through Radio Connects.
How The Survey Was Conducted
Edison Research conducted a nationally representative study of 1,022 Canadians ages 13+ to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Diaries were completed in both English and French.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
Edison Research has appointed Dr. Nino Japaridze to the new role of Vice President for Public Affairs Research. Based in Washington DC, Nino will lead Edison’s public affairs and international research practice, delivering strategic insights to public and private sector clients, and international media and development organizations.
Nino brings over 20 years of experience in the fields of public affairs and international research, most recently as Vice President of Public Affairs at Ipsos North America where she led global media research and political risk practice areas and was responsible for partnering with technology based companies to extend research capabilities across digital platforms. Previously, Nino advised sovereigns, NGOs, and leading human rights organizations on the assessment of media freedoms, rule of law, and civil liberties across Europe and Eurasia. Nino also served as InterMedia Survey Institute’s Regional Research Director, leading audience and opinion research programs across Eurasia for the US Broadcasting Board of Governors, the US Department of State, the World Bank, USAID, RFE/RL, Voice of America, BBC, and other media and development institutions.
Born in Tbilisi, Georgia, Nino received her Doctorate in Politics from Oxford University, MA in Political Science from George Washington University, and a BA in Political Science from Wheaton College. She lives with her husband and three children in Bethesda, Maryland.
Nino Japaridze said: “I am delighted to be joining Edison Research and to take on the role of expanding Edison’s offerings with new and existing clients globally. The media and opinion research industry is experiencing tremendous change. I am excited to leverage Edison’s gold standard exit poll research knowhow and cutting edge opinion and media research and, where possible, to pair these valuable assets with substantive experts and technology partners to provide clients with increasingly more accurate and timely insights at a highly competitive price.”
Larry Rosin said: “We are confident that Nino will add great value to Edison Research and that our clients will benefit from her experience and insights.”
About Edison Research
Edison Research conducts multi-methods research and provides strategic information to a broad array of clients, AMC Theatres, The Brookings Institute, Disney, Google, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, St Jude Children’s Research Hospital, Univision Communications, and the Voice of America. Edison’s work in public opinion research includes an ongoing survey of Economic Anxiety in America, conducted in conjunction with American Public Media’s renowned Marketplace program, as well as work with the National Center for Disaster Preparedness, The Gates Foundation, and Univision. The Infinite Dial and Share of Ear® are two of the most widely-cited Edison media studies.
Since 2003, Edison Research has been the sole provider of exit poll information to ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison recently completed its 2016 Presidential Primary coverage, and its General Election coverage. This exit poll is the largest single-day survey research project in the world, with more than 100,000 interviews. Having over 18,000 highly trained research staff across the US, Edison is also the leading provider of consumer exit polling, having conducted face-to-face quantitative and qualitative research in almost every imaginable venue.
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