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InStore Audio Network Reaches 35.5 Million Shoppers Per Day

InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores.

The research was conducted at a national sample of stores in the InStore Audio Network where the number of shoppers exposed to in-store audio were counted and a sample of shoppers were interviewed in order to measure how much time was spent in each store, how many visits were made to each store each week. The surveys were also used to measure the basic demographics of the InStore Audio Network audience.

The major findings of the study are:

  • The stores in the entire InStore Audio Network (including drug and grocery stores) have an average of 35.5 million daily visits from shoppers ages 12 and older.
  • The total number of weekly impressions for a message that runs once per hour on the InStore Audio Grocery Network and twice per hour on the InStore Audio Drug Store Network is 121 million.
  • The number of adults reached by one ad per hour in the grocery network and two ads per hour in the drug network is equivalent to a national daily rating of 6.6.
  • The total number of shoppers who visit at least one of the stores in the InStore Audio Network during a typical week is estimated to be 94 million, or more than one-third of the national population of ages 12 and older.

“Our research demonstrates that InStore Audio Network reaches an extremely large number of shoppers each day in a captive audio environment. A commercial played once per hour in the InStore Audio Grocery Network and twice per hour in the InStore Audio Drug Store Network reaches in one day more than double the average primetime audience of a commercial on one of the four major broadcast networks,” said Joe Lenski, Executive Vice President of Edison Research. “Our research over the past ten years also shows that both the number of visits per week and the amount of time that shoppers spend in drug and grocery stores has remained steady.”

In addition to physically counting shoppers in both grocery and drug store locations, Edison Research interviewed shoppers about their shopping habits to determine frequency and length of shopping trips. The survey sample represented a cross-section of America, spanning ethnicities and age groups. A cross section of stores in terms of geographic location and store size were included in the survey.

“Edison Research provides independent confirmation that InStore Audio Network reaches a larger audience than most traditional media buys. Furthermore, our program is unique in getting our advertiser’s messages heard right at the point-of-purchase by a captive audience – the holy grail of brand and shopper marketing,” said Gary Seem, President / CEO of InStore Audio Network.

Jeff Shapiro, Chairman of InStore Audio Network commented, “Since our program covers the entire store, we are the best way to reach every shopper in both Grocery and Drug stores. A single shelf sign or display only reaches those consumers who walk past that aisle while InStore Audio Network bathes the store with an audio message that drives shoppers to buy the advertised product.”

To obtain an executive summary of the Edison Research survey, and learn how you can take advantage of InStore Audio Network to target and influence consumers at the point-of-purchase, please contact Gary Seem, President / CEO, InStore Audio Network at 609-454-2815 or Gary.Seem@InStoreAudioNetwork.com.

Survey Methodology
Entrance and exit interviews were conducted by Edison Research at a national sample of Grocery and Drug Stores from Monday, September 12th to Thursday, September 22nd, 2016. A total of 2,355 interviews were conducted at 90 stores between 6AM and 10PM on all seven days of the week.

Edison Research recorded counts of the number of shoppers observed for each store in the sample. The calculation of total audience estimates is based upon the total number of stores in the network in which advertising is played as reported by InStore Audio Network as of December 6, 2016. The total number of stores reported in the InStore Audio Network is 22,516 stores including 11,854 Drug Stores and 10,662 Grocery Stores.

About Edison Research
Since its founding in 1994, Edison Research has conducted over 11,000 research assignments in 38 countries. Edison works with a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, St Jude Children’s Research Hospital, and Univision Communications. Since 2003, Edison Research has been the sole provider of exit poll information to ABC, CBS, CNN, FOX, NBC and the Associated Press, having conducted exit polls and collected precinct vote returns to project and analyze results for every major presidential primary and general election. Edison Research is also the leading provider of consumer face-to-face research and has conducted studies in almost every imaginable venue. Edison Research has conducted commercial research at locations including sporting events, movie theaters, shopping malls, golf courses, restaurants, parking garages, school buses, truck stops, airports, cruise ships, office buildings, conventions and conferences, subway stations, bus stations, casinos, museums, health clubs, and medical centers.

About InStore Audio Network
InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 22,500 grocery and drug stores. InStore Audio Network provides music programming and equipment, chain specific messaging and third party ad sales. The network includes retailers such as Kroger, Stop & Shop, CVS, Albertsons, Safeway, Winn Dixie, Wegmans, Rite Aid and Food Lion. (Please contact us for a complete retail network summary.) By reaching consumers at the point-of-purchase in a captive media environment with a compelling audio message, the InStore Audio Network is heard by over 35.5 million shoppers a day and delivers proven sales lift for participating advertisers. InStore Audio Network has corporate offices in Princeton, NJ and is headed by Jeff Shapiro, Chairman and Gary Seem, President/CEO.

Behind the Numbers: The 2016 National Election Exit Poll

By Gage - 2012 Electoral College map, CC BY-SA 4.0, Link

By Gage – 2016 Electoral College map, CC BY-SA 4.0, Link

On November 8, 2016, Edison Research engaged in the largest single-day research project in the world: Exit Polling the nation on behalf of the National Election Pool (NEP). A staff of over 3,000 exit poll interviewers, precinct vote return reporters, call center workers, and analysts all across the country helped us provide the sole record of who voted, and why. We collected, processed, and analyzed over 100,000 interviews in a 17-hour period to not only create that record, but also to provide the NEP with the guidance to make the right projections for their viewers and readers.

Whether you saw our name or not, over 71 million Americans watched the fruits of our labor on ABC, CBS, CNN, FOX, and NBC–and millions more have seen visualizations of our data in newspapers like the New York Times, the Washington Post, the Wall Street Journal, and USAToday. Indeed, the entire world was watching: Edison’s exit poll clients also included major international news networks.

This election was extraordinary in both the level of interest and the level of scrutiny on the changing nature of the pre-election polls. Many pre-election forecasts showed a high probability of a Clinton win, only to reverse those projections as the night went on. Because of the exit polls, our clients knew something was up – something possibly very significant – the moment they looked at their screens, and were able to plan their coverage accordingly.

Any kind of survey research involves making estimates of a population–the exit polls are no different–and reconciling those estimates with historical data, statistical models, and of course the “received wisdom” of the professional pollster. Throughout the day, we were able to analyze millions of fields of data in real time to spot potential “surprises” and provide insights to our network clients that allowed them to make accurate projections all night long. For instance, we were able to recognize early in the day that many states that were not presumed to be close would in fact be nail-biters until the end.

While the Presidential Election naturally received the most attention, Edison’s exit polls covered a total of 103 races–everthing from hotly contested Senate races, to consequential gubernatorial battles, to the legalization of marijuana in several states. Today you can see the results of our work all over the Internet: where there is credible data on who voted for these races, how they voted, and why, it came from Edison.

The humble profession of “pollster” has undergone a lot of criticism over the past several weeks. Some pundits argue that polls are no longer effective. We at Edison are proud of the fact that our work covered scores of races and initiatives on Election Day, and our clients did not make one mistake, issue one retraction, or make one incorrect projection. Our exit polls have proven once again to be the single most reliable source of information on who voted and why those voters made their decisions.

In fact, since we began serving the NEP in this role in 2003, Edison and its network clients have never made an incorrect projection based upon exit poll data. We are very proud of this, and of our role in our great democratic process.

Links to our work:

ABC: http://abcnews.go.com/Politics/election-2016-national-exit-poll-results-analysis/story?id=43368675

CBS: http://www.cbsnews.com/news/cbs-news-exit-polls-how-donald-trump-won-the-us-presidency/

CNN: http://www.cnn.com/election/results/exit-polls

NBC: http://www.nbcnews.com/storyline/2016-election-day/election-polls-nbc-news-analysis-2016-votes-voters-n680466

FOX News: http://www.foxnews.com/politics/elections/2016/exit-polls

New York Times:  http://www.nytimes.com/interactive/2016/11/08/us/politics/election-exit-polls.html

Washington Post: https://www.washingtonpost.com/news/post-politics/wp/2016/11/10/exit-polling-popular-vote-have-democrats-challenging-the-trump-mandate/

Americans Agree That the Economy is Rigged, But For Whom?

In this divisive election year, Democrats, Republicans and Independents actually agree on one idea – that the economy is rigged in favor of certain groups. But who is it rigged to benefit? We dug into this in our most recent Marketplace-Edison Research poll.

Among those who think that the economy is rigged, the vast majority of all political persuasions think it is rigged to benefit the rich, politicians, and corporations. But what about other groups, like whites or minorities? Is the economy rigged to benefit them? That is where we start to see stark differences. Sixty-two percent of Clinton supporters think the economy is rigged to benefit white people, whereas only 21% of Trump supporters share that belief. Conversely, 56% of Trump supporters think the economy is rigged to benefit minorities while only 19% of Clinton supporters think so. The supporters of the two candidates disagree on other beneficiaries as well, as can be seen in the nearby graph.

The “rigged” concept seems to be having a moment, with both candidates talking about it on the campaign trail in different ways. Regardless of who wins, the next President of the United States will face a country that thinks the economy is unfairly benefiting certain groups.

mp-emr-poll-rigged-economy

 

Marketplace-Edison Research Poll Methodology
The Marketplace Edison Research Survey is a national survey of Americans ages 18 years and older.  A total of 1,036 respondents were interviewed with 501 interviews conducted by telephone and 535 interviews conducted online.  Among the telephone interviews, 250 were conducted via a landline phone and 251 interviews conducted via a cell phone so that we could achieve the proper proportion of coverage of households in the United States that do not have a landline phone. The landline and cell phone sample of phone numbers and the email addresses for the online survey were provided by Survey Sampling International (SSI). The telephone interviews were conducted from October 1st – 8th, 2016. The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race and region of the country.

 

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. All of Edison Research’s industry studies can be found on the company’s website at www.edisonresearch.com and can be downloaded free of charge.

About Marketplace
The Marketplace® portfolio of programs are produced and distributed by American Public Media®, one of the largest producers and distributors of public radio programming in the world.  Marketplace®, Marketplace Weekend®, Marketplace Morning Report® and Marketplace Tech® are currently broadcast by nearly 800 public radio stations nationwide and heard by more than 12 million weekly listeners.  Marketplace® has the largest broadcast audience of any business news program, on radio or television, in the country.  Marketplace® programs also have a robust digital audience, with more than 5 million podcast downloads and stream requests every month, on apps like iTunes, Slacker and TuneIn.  Marketplace® programs are noted for their timely, relevant and accessible coverage of business, economics and personal finance, focusing on the latest national and international business news, the global economy and wider events linked to the financial markets.  For more information on Marketplace® programs, visit marketplace.org.  For more information on American Public Media, visit americanpublicmedia.org.

Source: Data are copyright Nielsen Audio and StreamGuys. Data are estimates only.

marketplace-edison research poll: Americans’ Economic Anxiety Has Reached a New High on the Eve of the Election

American Public Media’s Marketplace has partnered with Edison Research to conduct a research study to develop the Economic Anxiety Index. Read more about the survey and the latest and final wave of results here.

Black, White and Blue: A Spotlight on Race in America

For Immediate Release

As part of Radio One, Inc.’s efforts to understand the influence of the incidents involving police that occurred in the early summer of 2016, the companies of Radio One, including TV One, Interactive One, Reach Media and One Solution engaged Edison Research of Somerville, NJ to conduct a survey to measure attitudes and opinions about these events and the state of racial relations in America.  Click here to download the full report.

How the study was conducted:
The Radio One-Edison Research National Survey is a national online survey of Americans ages 18 years and older.  The interviews were conducted from July 15th – 18th, 2016. A total of 1,505 interviews were conducted, with an oversample of 200 Black Americans to allow for in-depth analysis of that group. The sample for the online survey was provided by Survey Sampling International (SSI).  The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race, income, education and region of the country.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Radio One, Inc.:
Radio One, Inc. (radio-one.com), together with its subsidiaries, is a diversified media company that primarily targets African-American and urban consumers. It is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 56 stations in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, the D.L. Hughley Show, Bishop T.D. Jakes’ Empowering Moments, the Ed Lover Show, the Willie Moore Jr Show, the Nightly Spirit with Darlene McCoy and the Reverend Al Sharpton Show. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (interactiveone.com), the fastest growing and definitive digital resource for Black and Latin Americans, reaching millions each month through social content, news, information, and entertainment. Interactive One operates a number of branded sites including News One (news), The Urban Daily (men), Hello Beautiful (women), Global Grind (Millennials) and social networking websites such as BlackPlanet and MiGente. The Company also owns TV One, LLC (tvone.tv), a cable/satellite network programming serving more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. Additionally, One Solution combines the dynamics of the Radio One’s holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.