Infinite Dial Research Finds that 31 Percent of Americans 12+ Use Pandora Monthly

The Infinite Dial 2014 study has found that 31 percent of Americans 12+ report using the Internet radio service Pandora on a monthly basis, up from 27 percent one year ago. iHeartRadio is used by 9 percent monthly, while iTunes Radio, which debuted in 2013, comes in third with 8 percent monthly usage, followed by 6 percent using Spotify.

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital.

This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino.

Other trends to be explored in The Infinite Dial 2014 include:

  • * An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • * Recent growth in Podcasting
  • * The growth in smartphone ownership, and how it has changed consumer behavior
  • * Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • * The connected car, and in-car usage of digital media
  • Register here for the free webinar:

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

What’s Working at Work – New Research on Workplace Radio Listening

Edison Research has updated one of its original, landmark studies–the 1997 At-Work Listening study–for 2013. This new study premiered at The Radio Show, presented by the National Association of Broadcasters and the Radio Advertising Bureau, on September 20th, 2013.

Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.


Video Interviews

In addition to the online survey, Edison also conducted interviews in a variety of workplace environments in order to gain qualitative insight into how radio is being used at work. The following videos summarize Edison’s principal findings.




At-work Listening Options



Devices Used at Work



Purpose of Audio at Work



What’s Good About AM/FM at Work?


How Social Media Influences Fashion Purchases

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.

The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings. You can also register at for a full report.

Thanks again, Netbase, for including us on this interesting and valuable project!


Online Shopping Earns High Marks for Back to School

As much as I hate to admit it, the summer is quickly evaporating. July 4th seems distant already, the days are not quite as long, and summer camps will soon be winding down. As if that weren’t depressing enough, add in the dreaded words ‘back to school’ and we have a major summer buzzkill. With just about a month to go until Labor Day, back-to-school ads are infiltrating the spaces that had been filled with beach gear and vacation destinations. For busy moms like me who live for summer and want to savor every last bit of it, weeding through the hassles of back-to-school shopping is a must. A big fan of both product comparison and shopping online, I am not unlike other parents, or so says new research from Deloitte.

According to the annual Deloitte Back-to-School survey, which was just released, 36% of consumers plan to do back-to-school shopping online this year. This is up significantly from their 2012 study, when it was just 20% going online. Online sources were also the top choice for parents to learn about back-to-school items. 55% of parents said they would most likely hear about items they intended to purchase from online sources, such as retailer websites and blogs, compared to one-third who said the same in 2012.

Both of these Deloitte findings correspond with our own research about the increasing amount of time spent online, particularly with moms. According to our study, Moms and Media 2013, moms are highly engaged online, and are now spending almost three hours daily with the Internet. Since moms are driving the shopping for school clothing and supplies, the Internet is quickly gaining as the primary solution for both information and purchasing.

While parents are back-to-school shopping online, they are also using social media. According to the Deloitte study, 21% of respondents plan to use social media sites in their back-to-school shopping. Moms are always on the hunt for a deal, and they seek opinions from other moms before they spend their money. It’s no wonder, then, that the driving forces to social media during back-to-school time are promotions and reviews. Deloitte reports that among those planning to use social media for back-to-school shopping, 83% will visit social media sites to find out about promotions, and 67% will go there to read reviews/recommendations. As noted in this year’s Moms and Media report, more than 4 in 10 (42%) social networking moms follow companies or brands on social media sites. Social-savvy moms will be looking for their favorite retailers to cut through the clutter with creative approaches for savings and product information for their back-to-school needs.

Half of the respondents in the Deloitte study reported that early August is when they will do the majority of their shopping for back-to-school, which is right about now. Modern tools like the Internet and social media make it more appealing than ever to get it done as quickly and painlessly as possible. This allows busy moms to hang on to summer just a little bit longer, or at least until September.

23 Million Radio Listeners Tune Into Super Bowl XLVI

Study highlights demand for radio broadcast coverage of NFL games

Dial Global (NASDAQ: DIAL), announced today that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from  Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion. 

The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.  

The national survey was conducted via live telephone interviews on February 6, 2012, following the Giants 21-17 victory over the Patriots. The game, which wasn’t decided until the final play, marked the second time in four years that the Giants topped the Patriots in the Super Bowl. For exclusive player interviews, radio broadcast highlights and photos from the field after the final whistle, visit

“We are again excited, but not surprised, to see that our research findings highlight the strength of the Dial Global brand and the ongoing demand for radio broadcast coverage of live sporting events,” said David Landau, Co-President CEO of Dial Global. “Dial Global is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers.”

Broadcasting nearly 100 NFL games, exclusive NFL primetime games, the Playoffs and the Super Bowl, Dial Global commissioned the Super Bowl study following the results of their initial research during the Baltimore Ravens vs. New England Patriots (AFC Championship) and New York Giants vs. San Francisco Forty-Niners (NFC Championship) games on Sunday, January 22, 2012, which found that 22.9 million Americans listened to radio broadcast coverage of these two live NFL events.

“Given the popularity of The Super Bowl as ‘television’s ultimate event’ where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio,” said Larry Rosin, Edison President.

Dial Global’s NFL listener research highlights the continued demand for radio broadcast coverage of live events, including live sporting events. Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.

How the survey was conducted

Edison Research conducted a national telephone survey of 914 people. Interviews for this study of Americans age 12 and older were performed on February 6, 2012. The study asked respondents a series of questions about their previous day’s media usage including listening to any part of the Super Bowl radio broadcasts. Households were selected randomly to participate in the study from phone numbers provided by Survey Sampling International. The final results of the national sample have been weighted by age, sex, ethnicity and geographic region to match current U.S. Census Bureau population estimates. In theory, in 19 cases out of 20, the survey results for the full sample will differ by three percentage points in either direction from what would have been obtained by attempting to interview all persons age 12 and older.

About Dial Global

Dial Global (NASDAQ: DIAL) is a diverse radio programming and advertising sales company that provides vital content and services to more than 8,500 radio stations throughout the United States. Dial Global produces and/or distributes over 200 news, sports, music, talk and entertainment radio programs, services and digital applications, as well as audio content from live events. The company also produces the Dial Global 24/7 turnkey music formats as well as prep services, jingles and imaging. In addition, Dial Global serves as the largest sales representative for independent third party providers of audio content. For more information, visit

About Edison Research

Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel,  CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia.  For more information or a complete methods statement contact Edisonvia


Chris Brown
CJP Communications
212-279-3115 ext. 206