On Saturday, February 24, Edison Research successfully conducted exit polling for South Carolina’s Republican presidential primary on behalf of the National Election Pool (NEP). Polling included 1,508 interviews with Republican primary voters across 38 different polling places on Election Day. Edison Research’s exit polls are used to determine key information from voters, including demographic data, […]
On Tuesday, January 23, Edison Research successfully conducted exit polling for the New Hampshire Primaries on behalf of the National Election Pool (NEP). Edison Research’s exit polls are used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands […]
On Monday, February 15, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed 1,628 Iowa Republicans. The Edison Research entrance polls provided valuable context to the nation’s first political contest of the 2024 election cycle. Our network clients relied upon the information obtained from […]
Voters across the country — through Edison Research’s exit polls — have consistently told the American public that the economy is the number one factor in how they vote. However, after the Dobbs decision in June of 2022, another issue has shifted to the forefront of the national political perspective: access to abortion. While the […]
Media Advisory Somerville, NJ September 14, 2022 – Edison Research is proud to announce the debut of The Infinite Dial 2022 New Zealand. The Infinite Dial is the leading study of digital audio and media consumption from Edison Research which originated in the U.S. and has now been published in six countries around the world. The New […]
It is customary at year’s end to reflect a bit on the work that was accomplished in the prior twelve months. This year we are grateful to be able to look back at the studies that we conducted, and recognize that through the dedication of our Edison Research team and our research partners Ad Results […]
Welcome to Edison Research’s 10 for ’20. It’s like a Top 10 List for 2020, but better — because we know 2020 doesn’t warrant a standard Top 10 List. Despite the circumstances of quarantine, we were fortunate enough to continue to do market research projects and talk to thousands of people about their audio habits, […]
So much of radio’s self-image revolves around what we radio people know as CHR and what most listeners might call “Top 40.” Those stations that likely use “[City]’s #1 Hit Music Station” as a slogan. Those brands so many grew up with and still look to as leaders – the Kisses, Hots, Powers, Bs, Zs […]
EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner to uncover beliefs of the podcast industry’s best customers Click here to download Super Listeners 2020 According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach […]
Monthly Podcast Listening Now at 37% The Click here to download The Infinite Dial® 2020 U.S. from Edison Research and Triton Digital Scroll down to view The Infinite Dial® 2020 webinar. More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® […]
In the spirit of end-of-year recaps and list-making and general reflection on the previous twelve months, we would like to take a moment and look at some of the major studies produced by Edison Research with partners including Triton Digital, NPR, and PodcastOne, in 2019. With topics ranging from digital media usage and smart speakers […]
The annual Edison Research The Infinite Dial® study estimates that there are 15 million fewer Facebook users in the U.S. today than there were in 2017. However, among moms in the U.S., Facebook remains strong year over year. The Research Moms expand on this finding with their latest all-new study, Moms on Social Media: It’s […]
