Social Sharing In The Mobile World

Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that we broke it out into this new standalone report, Social Sharing in the Mobile World.

This study of 1571 American smartphone owners 18-54 revealed some key insights about mobile use of social media, including the following:

  • 80% of American smartphone owners use social media apps every day
  • The average smartphone owner uses 14 types of apps
  • 70% of smartphone owners who use social media say they use Facebook every day
  • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
  • Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video

Also includes new data on messaging apps, selfies, influence and more! Thanks again to our partners at CRS for funding this research.

Download Social Sharing In The Mobile World From Edison Research

 

Moms and Media 2017

moms and media 2017: the highlights

Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend three hours and thirty one minutes using the Internet in a 24-hour period, surpassing time spent with TV and radio.

A major factor of that high Internet consumption is the adoption of the smartphone, allowing moms access any time of day.  Smartphone ownership is still rising among moms, showing even more gains in this year’s report. Compared to the total sample from the Infinite Dial, moms are out in front for smartphone ownership.  In 2017, 86% of moms own a smartphone.

For moms with Internet access at home, more than half (55%) said they access the Internet most using their cell phone.   In 2017, the gap between computer and cell phone is even wider than last year, with the smartphone showing its impact once again.

Not only did Moms and Media 2017 highlight the power of the smartphone, but the data also reflects the continuing commitment that moms have to social media. This year, 93% of moms use some social networking site or service.  That percentage is up from the 88% we saw last year and has consistently been rising.  With plenty of options now available, there is no shortage of opportunity for moms to engage with social media.

That opportunity to engage with social media is fully recognized by moms, with 62% of social networking moms checking those sites several times per day.   This has been a trend with a steady increase each year since 2008 when we first started tracking social media.

For the full Moms and Media 2017 report click here.

 

Moms and Media 2017

Save the Date: Moms and Media 2017

It’s May, and that means the annual Moms and Media report is fast approaching.  Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017.

Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle of moms in the United States and how they engage with technology and modern media.  The report will showcase new tracking data about social networking, mobile device ownership, Internet usage and even online radio.   In addition, we’ll highlight expanded podcast data and explore how much interest moms have in smart speakers, such as the Amazon Echo and Google Home.

Most would agree that they couldn’t survive without the Internet and it is clear from our past research that moms would fall into that category as well.  More than any other medium, the Internet is critical for getting through even just a typical day.  In Moms and Media 2017, we see that now almost every mom has Internet access.  According to the research, 97% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  

You are invited to join us on Thursday, May 11th at 2:00 pm EST when we present Moms and Media 2017.  Register now for updated data about how moms utilize mobile and mold modern media and technology into their routines.   

Register here

Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll

American Public Media’s Marketplace and Edison Research track the Economic Anxiety Index and release the first post-election measures. Read more about the survey and the latest wave of results here.

The Podcast Consumer 2017

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:

• Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
• The updated Share of Ear® for podcasting

Findings of this report include the following:

  • Podcasting continues to rise, with Monthly listeners growing from 21% to 24% year over year.
  • The audience for podcasts continues to be predominately 18-54, and leans slightly male.
  • The Podcast listener remains an affluent, educated consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.
  • Clicking on a podcast to listen to it immediately (either streamed or via progressive download) is the dominant paradigm for listening, though 27% do subscribe to podcasts.
  • Subscribers tend to have been podcast consumers for longer than non-subscribers, consume more podcasts, and are more likely to use their smartphone as their primary podcast player.
  • While Home continues to be the most often named location for podcast listening, the vehicle is a strong second.
  • Most podcast consumers listen to most of the podcast episodes they download, and the vast majority listen to at least most of each episode.
  • Podcasts are the number one audio source by time of consumption among podcast listeners.
  • On the smartphone, podcasting’s Share of Ear® is tied with AM/FM content, and leads AM/FM among 13-34 year olds.

Download the Podcast Consumer 2017 report here.

2017-04-18 14.01 The Podcast Consumer 2017 from Tom Webster on Vimeo.