(Un)happy Mother’s Day!

Happy Mother’s Day to all the wonderful mothers out there! It’s that time of the year again, when the weather gets warmer, the flowers start blooming, and the sappy Mother’s Day commercials start playing. Every year, we are reminded to express our love and gratitude to the woman, or women, who made us the people we are today – Moms. But are the phone calls and the cards and the flowers and the brunches really what mom wants? Are mothers celebrating their special day the way they want to? According to The Research Moms 2015 study, an online survey of mothers with children age 21 and under, not really.

When asked how they would best describe their typical Mother’s Day experience, only 48% of mothers said they get to choose how to spend the day. The majority of moms, on the other hand, admitted that their day isn’t really about them at all. This comes as a bit of a disappointment, given the estimated $19.9 billion spent on Mother’s Day, according to a 2014 Mother’s Day spending survey conducted by the National Retail Federation.




This data should make us pause and think about mothers and what they do. Whether they are new moms or experienced moms, stay at home moms or working moms, they are the glue that holds the family together. Any mom will tell you that motherhood is all day, every day. There are no lunch breaks, weekends, sick days, or vacations from this job. Being a mom means always putting the family first.

So while there are certainly lots of mothers who want to spend the day with their family, there are others who would love to do the things they sacrifice the rest of the year, whether it’s a hobby, a trip, a book, or even sleep! Maybe the best way to honor mothers is to give them a day off from their very important but consuming job and let them do whatever makes them happy.

So before giving mom that heart-shaped necklace or going to brunch this year, try asking her the simple question of, “How do YOU really want to spend Mother’s Day?” You just might be surprised at the answer!


How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under in February 2015. For more on The Research Moms, click here.





Mom as CEO

For some, April means spring and warmer weather, while for others it means the mad dash to get your taxes done. Whether you got a refund or had to pay back, money management was on the brain this month. For moms who already run their household like a corporation, however, they’re not worried– they’ve got this.

According to new data from The Research Moms, 63% of moms manage household payments and budgets. Moms are the purchasing decision maker in the vast majority of families, and these modern moms are taking more control of financial tasks. On a daily basis, they are deciding what to buy, how much to spend and when to do it. Not only are moms planning and budgeting for the whole family, but well over half are also in control of their own separate finances. For those moms who are either married or in a committed relationship, 60% said they have a credit card or bank account separate from their spouse/partner.

Moms are driving retail strategies and marketing initiatives because of their decision making, spending power and active social media habits. With strong mobile tendencies, these household CEOs are within reach just about every minute of every day.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under in February 2015. For more on The Research Moms, click here.


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Edison Research Announces Alliance With Australia’s Southern Cross Austereo

scalogoSouthern Cross Austereo and Edison Research Announce Strategic Alliance

Australia’s largest radio company, Southern Cross Austereo (SCA) and Edison Research have announced a strategic relationship between their two companies.  This relationship will include bringing Edison’s research advancements to the Asia Pacific region, representation of SCA’s innovations in North America and in the future, a further deal that will allow SCA and Edison to work together throughout the APAC region.

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“We are delighted to announce this new connection between SCA and Edison,” said Guy Dobson, Executive Director – Metro Operations for SCA.  “Edison Research has distinguished itself as the leader in research and understanding of the entire audio space, led by what they’ve termed the ‘Infinite Dial’, where consumers have boundless choices.  As SCA charts its future in audio, we can’t think of a better partner to deliver us the latest insights.”

Edison Research President Larry Rosin said, “I couldn’t be more excited about furthering Edison’s international expansion with this link-up with SCA. The opportunities to develop strategies for the future of audio in Australia, combined with the potential to bring these advancements to all of the Asia Pacific region, creates enormous potential for both parties.”

For further information:

National PR Director
Southern Cross Austereo
T 02-9367-1063 M 0411-504-048

VP/Music & Programming
Edison Research
T 908-707-4707
E SRoss@EdisonResearch.Com


Share of Ear™ study shows audio consumption on Mobile Devices

One of the many ways that our Share of Ear™ study helps us understand the audio space is the ability to look at different parts of the space.  Recently someone asked me about what people listen to on mobile devices — and the good news is our Share of Ear research can answer this.  The graph below shows the share of audio consumption on mobile devices, (which also includes iPods and tablets):

Share of Ear on mobile devices

With the smartphone ever a greater part of people’s lives, this will be one statistic we will be tracking closely as our studies roll out.

What's in the Bedroom?

WAKE ME UP: What’s in the Bedroom? (POST 5 IN SERIES)

With our new study “Wake Me Up,” commissioned by the Country Radio Seminar, we’ve been able to take a peek into the modern bedroom:

What's in the Bedroom?

It wasn’t long ago that having a television in your bedroom was considered a luxury. Today, more than half of Americans have a television in their room and only 13% are without a “screen” of any kind (Television, smartphone, tablet, laptop, or desktop computer). And while radio was surely once one of the top items found in the bedroom, it’s now just one in three who have one.

Our “always-connected” lifestyles leave little time for being idle – even where we sleep. More than half of Americans keep a smartphone in the bedroom, and one in four indicate that they check their phone for messages before even getting out of bed in the morning. With mobile devices becoming such integral parts of our lives, the battle for attention in our beds is now greater than ever before. And it’s a multi-screen landscape as well – according to our study, Americans have an average of two screens in the bedroom.

If you’re a producer of television or radio content, this means that the bed is one less place you have to yourselves in 2015 – simply providing the essentials like weather, traffic, and even news may not be enough in today’s mornings. 

How the study was conducted:
Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.