In 2008, I gave a speech at the Jacobs Media Summit that was co-located with the NAB Radio Show in Austin where I called for the ‘Sunsetting’ of the AM dial. My arguments were that there was too much radio inventory chasing too little business, that the technical deficiencies made it hard to listen to for many, and that the best brands would migrate to the FM band if a date-certain for an AM switch-off were determined.
Later on in 2009, I reiterated my arguments in this blog post: Is It Time For AM Radio To Go Dark? This post generated a ton of good comments but several really stuck with me – they argued that the AM Radio medium didn’t really require such intervention, that the band would continue to fizzle out on its own.
And while one must acknowledge the staying power of various AM powerhouses – especially strong-signaled stations in the largest markets – it turns out on some levels these predictions were correct. Read more