Getting More Internet Advertising Dollars on Your Station

The study was presented at the RAB Marketing Leadership Conference in Denver on February 17, 2000. Learn why online radio listeners are the new breed of Internet consumers.

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Country One Year Later

The follow-up to Larry Rosin’s groundbreaking CRS 30 study, “A Statistician Looks At Country,” is now available online. The study was sponsored by Country Radio Broadcasters and the results were presented at CRS2000 on March 3rd in Nashville.

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The Web Catches and Reshapes Radio

From the January 16th edition of The New York Times. Fueled by our Internet Studies, the article provides an excellent overview of the state of Web Radio and contains insight from Edison’s Larry Rosin. Feel free to contact us for a copy of the article

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The Internet, Your Audience and E-Commerce

Edison’s Internet research goes International! This study was presented at the NAB European Radio Conference on October 26th, 1999. Internet usage by radio listeners in Germany, the U.K. and the U.S. and the potential impact of new media on radio was explored in this latest Internet Study. Find out how you can maximize the potential of the web to create e-commerce opportunities for your station.

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A Statistician Looks at Country

The study presented by Larry Rosin at CRS 30 is still available online. Edison Media Research conducted this national survey of 611 country music listeners to explain the erosion in Country radio listening and to provide ideas for restoring positive momentum to Country radio. The study was sponsored by Country Radio Broadcasters and the results were presented on March 11th, 1999.

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