Winning the Country Campaign

Utilizing political research techniques, Edison Media Research developed a unique view of Country music for presentation at the 33rd Annual Country Radio Seminar. A non-traditional look at the music programmed at Country radio to help strengthen the format and broaden the Country listener base.

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Internet VIII: Advertising vs. Subscription: Which Streaming Model Will Win?

Gain fresh insight to the latest trends on how American consumers are using the Internet and streaming media. This study includes vital information regarding consumers’ Internet and broadband usage, media preferences in the workplace, response to banner advertising, interest in subscription services, and e-commerce habits.

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UK Record Breakers Study

This comprehensive survey of record buyers in the UK explored the differences in music purchasing behavior between the US and the UK – unlike the US, UK record sales have not declined sharply this year. Learn about the role of the Internet, the influence of different media on record promotions, tastes and trends in music in the UK and more.

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What Advertisers Really Think About Radio

We asked European advertisers how radio measures up to other mediums when it comes to advertising effectiveness. Learn what they told us and how you can use this information to increase revenues at your station. This study was presented at the NAB European Radio Conference.

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