In our most recent study we explored behavioral and attitudinal trends as they relate to purchasing, or not purchasing, music. Hot topics such as the perceived quality of new releases, passion about music, and perceptions of the recording industry were also explored. The study was sponsored by the trade publication Radio and Records.
Arbitron and Edison explore the growing popularity of streaming media as well as the latest Internet usage trends. The study also looks at consumer awareness, interest and ownership of several new digital devices including flat panel TV sets/computer monitors, digital cameras and high-definition televisions.
This national survey of Country Music from the viewpoint of the younger generation was presented at the 34rd Annual Country Radio Seminar. Some of the questions the study addressed include, “Why are a number of 15 to 29 year-olds resistant to listening to Country Music?”, “How can the Country Music industry battle the dominance of Hip-Hop and R&B among these younger listeners?”, and “What marketing strategies can be developed to win them over?”
An overwhelming majority of Rock radio listeners believe that “radio personalities should be able to say whatever they please, and that if people don’t want to listen, they can change stations” according to a new Web Poll from Jacobs Media and Edison Media Research.