Trouble Where You Least Expect It

by Sean Ross, VP of Music & Programming

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Shifting Gears: The In-Car Study (presented at NAB Europe)

Arbitron and Edison premiere a new study of radio listening in cars, with data from new research performed in both the US and the UK, combined with ratings data from many European countries. This all-new presentation will show in-car radio listening trends, the impact of new technologies that are making the in-car environment more competitive, and provide strategies to make your station the one that people turn to when they are on the road.

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The National In-Car Study: Can Radio Defend Its Turf?

Arbitron and Edison take a comprehensive look at the battle for entertainment and information in the car. What is, and will be, the impact on radio for Satellite Radio, cell phones, more traffic, GPS systems, DVD Players, and all the other distractions for people in their vehicles.

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