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“Infinite Dial 2014″ Format Report: About One in Four Adult Contemporary P1s Would Listen to Radio ‘a Lot More’ if Their Cell Phones Had an FM Tuner

Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone.

That is one key finding from “The Infinite Dial 2014: A Look at Adult Contemporary P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Adult Contemporary breakouts are based on 106 listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as their P1 station. Read more

“Infinite Dial 2014″ Format Report: Public Radio P1s Are About Twice as Likely to Have a LinkedIn Profile

Somerville, New Jersey — June 3, 2014 — P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site.

That is one key finding from “The Infinite Dial 2014: A Look at Public Radio P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Public Radio breakouts are based on 126 listeners age 12 and older who named a Public Radio outlet as their P1 station. Read more

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Saying Goodbye To AM Radio

In 2008, I gave a speech at the Jacobs Media Summit that was co-located with the NAB Radio Show in Austin where I called for the ‘Sunsetting’ of the AM dial.  My arguments were that there was too much radio inventory chasing too little business, that the technical deficiencies made it hard to listen to for many,  and that the best brands would migrate to the FM band if a date-certain for an AM switch-off were determined.

Later on in 2009, I reiterated my arguments in this blog post: Is It Time For AM Radio To Go Dark?  This post generated a ton of good comments but several really stuck with me – they argued that the AM Radio medium didn’t really require such intervention, that the band would continue to fizzle out on its own.

And while one must acknowledge the staying power of various AM powerhouses – especially strong-signaled stations in the largest markets – it turns out on some levels these predictions were correct. Read more

“Infinite Dial 2014″ Format Report: Country P1s More Reliant On Broadcast Radio

Somerville, New Jersey — May 29, 2014 — P1 listeners to Country radio are less likely than the national average to listen to online radio overall, and Pandora specifically. They are more interested than the average listener in keeping up-to-date with music and more likely to use radio to find out about music.

These and other key findings are from “The Infinite Dial 2014: A Look at Country P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Country breakouts are based on 146 listeners age 12 and older who named a Country outlet as their P1 station. Read more

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American Usage of Leading Social Platforms, by Age

As social media usage becomes more widespread, and additional services proliferate, we are seeing some interesting and disparate usage patterns for these services across demographics. Below, we illustrate the percentage of Americans, by demographic group, who use each of the major social networking platforms. The platforms are listed in order of their overall usage (i.e., in order of the percentage of Americans 12+ who use each service, starting with Facebook at 58% overall.)

Some observations of note:

* The relative strength of Facebook across all demographics (and particularly 12-34)

* The balanced usage of LinkedIn 25-64

* The significant spike for Instagram, Snapchat and Vine amongst 12-24 year-olds

Click on each graph for a larger version–and feel free to share!

Social Platforms by Age 1

Social Platforms by Age 2

Social Platforms by Age 3

 

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.