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The Infinite Dial 2016 – Save The Date!

edison-triton-logosWe are thrilled to announce the date for the next Edison Research/Triton Digital Infinite Dial webinar, which will take place on Wednesday, March 10th, at 2 PM Eastern. This year’s Infinite Dial study is the 24th in this, the longest running study of consumer behaviors around media and technology in America. As always, we will have an in-depth look at a number of trends in media usage and consumption habits, with a special focus on streaming media, radio, mobile media consumption and social media behaviors. We will also have a special section on podcasting, as Edison has been tracking this growing medium for a decade. Attendees will learn how the streaming audio landscape has changed, which social media platforms are hot, and how mobile has influenced media consumption habits. Your hosts for this webinar will be Tom Webster from Edison Research (that’s me!) and John Rosso, the COO of Triton Digital.

Attendance is strictly limited to 1,000, and it will sell out–so sign up now, and get there early!

Register today for The Infinite Dial 2016.

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How do moms do their holiday shopping?

How do moms shop for the holidays_

With the turkey leftovers a distant memory and orange and brown now replaced with red and green, the 2015 holiday season is officially in full swing. Holiday music is playing, the lights are strung, and that pesky elf is making mischief. Amid all of that, shoppers are looking to score big deals and rack up savings. While Black Friday signaled the official start of the winter shopping frenzy, some shoppers skipped the pumpkin pie and got a head start right on Thanksgiving.

Data from Edison Research and Oracle Marketing Cloud about 2014 holiday shopping focuses on the brick and mortar, showing that 27% of people shopped in a physical retail store on Thanksgiving and 35% did so on Black Friday.   Updated 2015 holiday shopping data from Edison Research and Oracle Marketing Cloud will be released in early 2016 after the conclusion of the holiday season.

Taking into account both physical and online shopping for the kickoff to the 2015 holiday season, The International Council of Shopping Centers has released the Thanksgiving/Black Friday Shopping Report. With multiple shopping options like online and click-to-collect factored in along with physical shopping, the numbers are higher.   According to the report, 36% of Americans shopped on Thanksgiving and 50% made purchases on Black Friday.  These higher data points hint at the power of online shopping and the mobile platform this year.

The trips to the stores and the adds to cart will continue for weeks to come, but shopping on those early days is a different experience and it brings out the shopping warrior in those who choose to capitalize.   Shoppers who are all in on Black Friday and even on Thanksgiving are likely to be those people who enjoy the thrill of a deal. They like the challenge and they accept it willingly. They excel at comparing prices, storing coupons and finalizing their game plan, all while navigating shopping platforms both online and in store.

It’s a good bet that moms were part of that camp, based on data from The Research Moms. The research shows that moms are very positive toward holiday shopping, with two thirds (66%) saying they love it. Another 24% said they shop because they have to and just 8% said it is the worst part of the season. A small group, (2%) said they don’t give gifts.

These busy moms don’t shy away from finding deals, they shop to save.   Among moms who purchase gifts during the holidays, more than half (55%) said they shop any time, day or night if the price is right.  Slightly less ambitious but still on the lookout for savings, 41% will put effort into finding deals but prefer to avoid the busiest shopping times.   Only 4% of moms buy what they need and don’t worry about finding the best deal while holiday shopping.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under.

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2016 Exit Poll Coverage

In 2016, Edison Research will once again serve as the exclusive provider of exit polling data for the 2016 General Election. In addition, Edison will be providing exit polling data for the following primaries and caucuses:

February 1, 2016: Iowa Caucuses

February 9, 2016: New Hampshire Primary

February 20, 2016: South Carolina Republican Primary, Nevada Democratic Caucuses

February 23, 2016: Nevada Republican Caucuses

February 27, 2016: South Carolina Democratic Primary

March 1, 2016: Alabama, Arkansas, Georgia, Massachusetts, Oklahoma, Tennessee, Texas, Vermont & Virginia Primaries

March 8, 2016: Michigan & Mississippi Primaries

March 15, 2016: Florida, Illinois, Missouri, North Carolina & Ohio Primaries

This list is subject to change. For information on subscribing to the 2016 Exit Polls, contact subscriber sales here.

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No Tricks, Just Treats for Mom this Halloween

By: Laura Silvia

Halloween. All Hallows’ Eve. It is right around the corner, and as it gets closer, the anticipation is building for children and parents alike. Children are excited to dress up, to see their friends’ costumes, to attend Halloween-themed events, and most importantly to score some treats!

Speaking of treats, Jimmy Kimmel famously compiled videos of parents telling their children they ate all of their Halloween candy. The parents were joking, of course, but The Research Moms have the data to prove that moms do in fact sneak some of their children’s Halloween treats. Nearly three-quarters (72%) of our moms surveyed admitted to this, and that number jumps to 79% among moms with kids age 4 and younger.

Moms and treats

In addition to anticipating some treats, moms are also preparing their children’s costumes. Some are putting the finishing touches on homemade costumes, others are making sure that the costumes they have fit just right, and still others may be scrambling to purchase – or make – something last minute.

The Research Moms asked our sample of moms which kind of costume their children were most likely to wear, and found that children who dress up for Halloween are most likely to wear a store-bought costume.  Two thirds of moms whose children dress up for Halloween head to the store, compared to the 22% who said their children are likely to wear a creative homemade costume. Another 10% said they’d use a hand-me-down from someone else for their child while just 2% would go the route of a quick no-frills homemade costume.  Interestingly, stay-at-home moms are more likely (71%) to purchase a store-bought costume, and working moms are more likely (23%) to say their children will wear a creative homemade costume.  Children of working moms are also more likely to wear a hand-me-down (12%).

So, moms: get out to the store and buy that costume, or work to finish up that homemade costume masterpiece, and in a few days you can kick back and enjoy that hard-earned piece of Halloween candy (and maybe let the kids enjoy some, too).