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The Infinite Dial 2015 – Save The Date!

edison-triton-logosWe are thrilled to announce the date for the next Edison Research/Triton Digital Infinite Dial webinar, which will take place on Wednesday, March 4th, at 2 PM Eastern. This year’s Infinite Dial study is the 23rd in this, the longest running study of consumer behaviors around media and technology in America. As always, we will have an in-depth look at a number of trends in media usage and consumption habits, with a special focus on streaming media, radio, mobile media consumption and social media behaviors. We will also have a special section on podcasting, as Edison has been tracking this growing medium for a decade. Attendees will learn how the streaming audio landscape has changed, which social media platforms are hot, and how mobile has influenced media consumption habits. Your hosts for this webinar will be Tom Webster from Edison Research (that’s me!) and Mike Agovino, the COO of Triton Digital.

Attendance is strictly limited to 1,000, and it will sell out–so sign up now, and get there early!

Register today for The Infinite Dial 2015.

Share of Ear logo

Share of Ear℠ Expands To Quarterly Measurement, Due To Industry Demand

Edison Research, the industry leader in streaming audio research, will expand its influential Share of Ear℠ study to quarterly measurement, based on overwhelming demand from all quarters of the audio industry.

Introduced last May, the “Share of Ear” report measures American’s share of time spent listening to all audio sources. It is the only single-source measurement that puts broadcast radio, Internet-only streaming audio, podcasting, satellite radio, TV music channels, and listeners’ own music collections together.

Edison has been releasing early findings from the fall 2014 study, but full “Share of Ear” survey findings are available by subscription only to Edison Research clients.

“We are extremely gratified, to say the least, by the industry response to the ‘Share of Ear,’ study, not just from the streaming audio industry but from the advertising, financial, and academic communities,” says Edison Research president Larry Rosin. “It is clear from the response how many people have an interest in an accurate, comprehensive look at the audio landscape.”

Those interested in subscribing to Share of Ear can contact Rosin at lrosin@edisonresearch.com.

How the Study is Conducted:

Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, PodcastOne, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Podcast Share of Ear Fall 2014

Share Of Ear℠ Study Shows Dramatic Increase In Podcasting Consumption

In the Spring 2014 Share of Ear℠ study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage of America’s total audio listening. But when we looked specifically at only those Americans who listen to podcasts, we got a different story–if you listen to podcasts, you listen to a lot of podcasts.

Well, we are now rolling out the updated, Fall 2014 Share of Ear℠ study to clients, and there are some significant trends. For podcasting, there is no more remarkable finding than this: if you are a daily listener of podcasts, you listen to more podcast audio than any other form of audio, as the graph below illustrates:

Podcast Share of Ear Fall 2014

 

Let’s break this graph down a bit. First of all, to be clear, this graph refers to the percentage of total audio time, not a percentage of listeners or users. This chart shows all of the time spent listening to various forms of audio by those Americans who listened to at least one podcast in the last 24 hours. For the first time, we can report that podcast listeners are now listening to more podcast audio than any other form of audio (click to Tweet). In the Spring study, podcasts were a close second to AM/FM radio, but today we see AM/FM fall to third amongst podcast listeners. And while we have no doubt that Serial has contributed to this phenomenon (we fielded during the apex of Serial’s popularity), it doesn’t explain all of this finding. This is, indeed, going to be a big year for podcasting, and this is but our first clue.

A couple of other notes: first of all, the total share of podcast listening amongst all Americans increased by 18% over our Spring study, which is a significant jump. It’s also worth noting the statistic that is in the caption to the graph above: Podcast listeners (as defined) spend an average of 6 hours and 8 minutes each day listening to any form of audio. The average American spends a skosh over 4 hours per day listening to audio. What this means is that while some of the shift in podcast listening has come from other forms of media (in particular, AM/FM Radio,) much of it is simply new listening, as podcast consumers continue to bring their podcasts with them into environments and settings where they previously might not have consumed audio.

There is another implication here, however, in the shift from AM/FM Radio to podcasts with these listeners: the importance of Talk programming. The “long tail” nature of podcasts is far better able to serve the passions and interests of individual listeners than mainstream broadcast programming, but with breakout hits such as Serial, the long tail might be starting to wag the dog a little–and this may broaden the appeal of talk audio programming in general. Podcasting is a content play in its purest form–and as more and more Americans discover the medium, AND discover content that is compelling to them, we are going to continue to see interesting migrations in listening habits amongst these Americans.

Finally, when we looked at all of the listening hours available in our nationally representative Fall 2014 Share of Ear℠ study, teased out the hours devoted to podcasting, and projected this across the U.S. population, we came up with this remarkable number: Americans listen to approximately 21,117,000 hours of podcast audio each and every day (click to Tweet).

We at Edison are incredibly bullish about podcasting and podcast measurement, and these figures are a pretty good reason why.

This finding is the second public release from the Fall 2014 Share of Ear℠ report. Share of Ear℠, a twice-yearly tracking study, is unique among audio measurement studies in that it evaluates all forms of audio, including AM/FM radio, streaming audio, owned music, podcasts, SiriusXM satellite radio, TV ‘cable radio’ channels (such as Music Choice), and others. The study is available via subscription. For more information, contact info@edisonresearch.com.

How the Study was Conducted:

Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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Streaming Audio Now Bigger than AM/FM Radio among US Teens

FOR IMMEDIATE RELEASE

American Teens now spend more time with streaming audio services such as Pandora and Spotify than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations), according to the Fall 2014 Share of Ear℠ report, new research from Edison Research.

“While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens’ listening time has shifted to pureplay Internet audio services like Pandora and Spotify and others,” said Larry Rosin, President of Edison Research.  “This could be a lens into the future of audio usage.”

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This finding is the first public release from the Fall 2014 Share of Ear℠ report. Share of Ear℠, a twice-yearly tracking study, is unique among audio measurement studies in that it evaluates all forms of audio, including AM/FM radio, streaming audio, owned music, podcasts, SiriusXM satellite radio, TV ‘cable radio’ channels (such as Music Choice), and others. The study is available via subscription. For more information, contact info@edisonresearch.com.

How the Study was Conducted:

Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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Edison joins the DPAA

It’s an exciting time to be a part of the out-of-home industry as it continues to flourish and expand. Edison has been conducting research for digital out-of-home clients for over a decade.

By joining the The Digital Place Based Advertising Association (DPAA), we plan to share our expertise and continue to help companies to research, learn and grow. In collaborating with advertisers, agencies and DOOH networks, we can promote the effectiveness of digital place-based advertising. Whether by advertising effectiveness studies, customer experience and engagement studies or audience estimates, we can provide information and analysis for confident buying and planning through valid research using industry-wide standards.

Thanks to our fellow DPAA members for the warm welcome at last night’s quarterly meeting. A press release from DPAA is here. If you are interested in learning more about Edison’s out-of-home work, check it out here.