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The Relationship Between Smartphones, Streaming, and Pandora

Three graphs from The Infinite Dial dataset (more here) show the near-perfect correlation between the rise in smartphone ownership and streaming audio consumption:

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In fact, prior to widespread smartphone adoption, streaming audio had reached a brief plateau, as this graph indicates:

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Finally, nowhere is that correlation more evident than in the relationship between smartphone ownership and usage of Pandora, the leading streaming audio service:

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For more on this fascinating correlation, see Larry Rosin’s article here.

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WAKE ME UP: Slow to Rise

Thanks to the Country Radio Seminar commissioned study “Wake Me Up,” Edison Research has been able to provide new tidbits about the morning habits of Americans.

So far we know how many Americans are “morning people”,  when people wake up and what wakes them.  But what do they DO once they’re awake?  The overwhelming majority of people, surprisingly, stay in bed.

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And not only do they stay in bed – they stay in bed for a while.

 

 

 

 

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The average person spends 13 minutes in bed after waking up in the morning.

 

 

 

 

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11% told us they stay in bed for more than 30 minutes!

 

 

 

 

Over the next few entries in this series, we will dig into what people do in the morning – both in bed and out. Stay tuned!

  

How the study was conducted:

Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.

 

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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WAKE ME UP: How Do Americans Wake Up?

“Momma, need the potty!”

Those cries of my three-year-old woke me this morning, putting me in the same category as the 12% of Americans who are woken by someone else in their household, according to Edison’s “Wake Me Up” study.

In the national online study commissioned by the Country Radio Seminar, we asked 1550 18-54 year olds how they woke up:

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Contrary to what I would have guessed, only 50% of Americans ages 18-54 use an alarm to wake up.  It is also surprising to learn that 33% of people just ‘get up.’

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Looking more closely at those who do use alarms, we see that the mobile revolution is fully underway.  Half of respondents who use an alarm used their mobile devices.  Only 15% of alarm users told us they woke up to the sound of radio.

Given the popularity of the mobile device as an alarm, there seems to be an obvious opportunity here. Want to catch your audience first thing in the morning? Tie your service to a mobile alarm.

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WAKE ME UP: What time do Americans start their day?

Edison Research’s “Wake Me Up” study, commissioned by the Country Radio Seminar, provided us with many insights on Americans, including when they start their day. If you’re hoping to capture a morning audience, take a look at the graphic below:

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Our study, which was conducted only on weekdays among those who wake up before 10am, asked, “When did you wake up this morning?”

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The results show 8% of our national online survey are awake by 5am, when many television and radio morning shows sign on the air.

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By 5:30am, one in five are awake.

 

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The peak time for waking up is between 6 and 6:30am.  Twenty-three percent of our sample rises in that half-hour, and this is the point when more than half of the nation’s potential audience is now awake.

 

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Another 26% rise between 6:30 and 7:30 – and now most all respondents are awake.

 

 

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And then there are the lucky ones:17% of our sample have the luxury of sleeping past 8am.

 

 

How the study was conducted:
Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.