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The Podcast Consumer 2016

This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following:

  • Demographics
  • Podcast Consumption
  • Device Usage
  • Social Media Behaviors
  • Other Media Behaviors
  • The updated Share of Ear ® for podcasting

You can download The Podcast Consumer 2016 here. You can also view/download the report on Slideshare, below.

Watch the complete webinar replay below:

How the study was conducted:

A total of 2,001 persons were interviewed to explore Americans’ use of digital platforms and new media. From 1/5/16 to 2/10/16, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. Interviews were 52% landline phones and 48% mobile phones.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

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Moms and Media 2016: The Recap

In 2016, moms continue their mobile ways, moving further away from computers for media tasks.  The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything.  In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in computer usage for common activities such as Internet access.

access internet most

The decline in computer as a preferred device is illustrated in the tracking data for moms’ online radio usage.  This year 39% of moms who listened to online radio in the last week did so via computer, which is down significantly from the 61% that said so in 2015, and an even more dramatic decline from the 70% that reported doing so just two years ago.   While computer has consistently faded, the smartphone has become the preferred way, with 70% of moms listening to online radio in the last week via smartphone.

Computers fading for moms online radio

Aside from overall Internet access and online radio, we see the mobile factor in social networking as well. The data shows that 62% of smartphone moms use social media several times per day. This group is highly engaged, using the mobile technology to comment, post and tag on a regular basis. Looking specifically at Facebook, moms who used it in the last month are checking almost obsessively, with an average of 10.1 times in 24 hours. Smartphone moms are even a tad higher, with an average of 10.5 times.

Facebook check in 24 hours

For those who have used Facebook in the last month, the cell phone is the way they access this social media site most.  Three quarters of moms and almost two thirds of the total respondents from the Infinite Dial said they use their cell phone to access Facebook most.  While the tendency to favor computer is much lower for both groups, moms are even less likely to access Facebook most via a desktop or laptop.

FB access via cell

While moms are loyal to Facebook, they are using multiple social media sites during the week.  Mobile makes this possible; allowing any time access and an efficient balance of different sites for different needs.

multiple social sites

Most notably, Pinterest is making gains with moms.  In 2016 it continues its growth momentum, with about half of moms now using the crafty social media site.  Instagram is another site gaining more moms this year, with 29% reporting usage.

half of moms use Pinterest

To download the full Moms and Media 2016 report, click here.

How the study was conducted:

The Moms and Media report is based on a sample of 319 moms from the Edison Research and Triton Digital Infinite Dial report.  A total of 2,001 persons were interviewed to explore Americans’ use of digital platforms and new media. From 1/5/16 to 2/10/16, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. Interviews were 52% landline phones and 48% mobile phones.

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Organic Valley understands real mornings

Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us.  We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you!  The Research Moms give a big shout out to Organic Valley, the makers of Organic Balance for telling it like it is in the Real Morning Report.

Weekday mornings are no easy feat, and getting out the door in a timely fashion can be downright monumental on some days.  According to a study from The Research Moms, it takes moms an average of 93 minutes to get themselves ready to leave the house on a typical weekday.    Some moms need even more than that, with 21% citing at least two hours for their morning routine.  So do moms have time for crow pose or journaling?  Likely not.  Thanks again Organic Balance for keeping it real.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under.

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May the FOMO be with you

In honor of Star Wars Day (May the 4th) we wanted to revisit our space-inspired “Ear Wars: The Listeners Speak Back” research presentation from 2016’s Country Radio Seminar.

With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” (Fear of Missing Out) at every opportunity in the broadcast day – if you’re not listening to the radio, you’re missing out.
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“Ear Wars” combined a 1,560 respondent online survey with listener and radio station interviews in three markets: Terre Haute, IN, Knoxville, TN, and Philadelphia, PA. Survey data and interviews with listeners show that connection, engagement, and community involvement are all important ways for radio stations to create reasons to keep listening. We also visited top radio stations WIVK, WTHI, and WXTU to illustrate just a few of the methods stations can employ to meaningfully engage with listeners.

Broadcasters: how have you used the FOMO philosophy in your programming?

The full presentation deck, including graphs, relevant data points, and videos is available through CustomShow at:

https://app.customshow.com/slideshow/8dre9h

Simply enter your e-mail address to access the deck – no registration or downloads are required.

The station & listener video features can be viewed separately here.

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Gearing up for Moms and Media 2016

Moms_and_Media_2016_coverApril is just about over which means May is right around the corner.  With May comes spring weather, Mother’s Day and the annual Moms and Media report.  Edison Research will release the sixth installment of Moms and Media along with a webinar on May 5, 2016.

Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2016 will focus on how Moms think mobile first, and continue to use their smartphones for just about everything media.  The report will feature fresh tracking data about social networking, mobile device ownership and Internet usage.  We’ll highlight how moms are still consuming more traditional forms of media like radio and television, while also taking in newer types like podcasts and audiobooks.

It is known that smartphones are the ‘it’ for moms.  They are increasingly reliant on that technology and what it brings them 24/7 in the palm of their hand.  With smartphone ownership soaring among moms and even the total population, the mobile platform continues to be a priority and drive lifestyle behavior.   In this year’s study, among moms with Internet access, 51% said they go online most using their cell phone.  In comparison, 41% of moms with Internet access said via computer and 8% said tablet.

access internet most

Please join us on Thursday, May 5th at 2:00 pm EST when we present Moms and Media 2016.  Log in for insights and findings about how moms are not only consuming media and engaging in social networking, but also how they are relying on mobile to allow them to do it.

Register here:

https://attendee.gotowebinar.com/register/6084312893265320964