Moms Should Make Hobbies a Habit

Mom takes care of everyone and everything usually before she gives her own care a second thought.   She’ll schedule her own appointments around her children’s activities, making sure they never miss a practice. Mom will chair the latest PTA committee so she can stay involved and help out in the school community, even if it means weeks of late night meetings and running errands. She does this to maintain the livelihood of her children, because their well-being is her priority.   However, when it comes to putting in time for her own interests, mom actually falls a bit short.

According to data from The Research Moms, less than a quarter of moms (23%) said they put in a lot of effort to keep up with their own hobbies or activities, while about half (51%) said they put in some effort but the time gets shared with other priorities. Twenty percent of moms said they put in no effort at all because they have other priorities.

How much effort do you put into keeping up with your own hobbies_activities_

A hobby can come in many forms. It doesn’t have to be complicated and it doesn’t have to be outside the home or a formally scheduled event. Anything that provides relaxation or takes mom to her happy place can qualify, even if only for ten or fifteen minutes. It should simply be a way for mom to recharge her battery and take a break from the daily grind. It’s important to do this. We want our children to have balance between work and play and we should want the same for ourselves.

Undisputedly, it is a huge challenge to step off the hamster wheel of our daily routine and take a breather. On most days, the tasks are incoming fast and furious and it feels like there is not enough time for the necessities let alone for an actual hobby. However, taking some much needed “me time” should be viewed as a prescription for well-being. Aside from offering a break from the action, it also provides enjoyment and an opportunity to gain new experiences. Some hobbies like exercise, offer huge wellness benefits that go even beyond an improved mental state.

Engaging in a hobby sends a positive message to your children that you can have titles other than mom, and it allows them to view you as multi-dimensional. Furthermore, depending on what your hobby is and the age of your children, you can do the activity together and create bon
ding opportunities.   Even in a hectic day, mom will make time for what’s important, and her own health and well-being should be right up there at the top.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under in February 2015.


A division of

Edison “Research Moms” to present at Marketing to Moms conference

POVatPOCheart2Health Media Network and The Research Moms of Edison Research have teamed up to present new research on Moms. They will be unveiling the results of a national research study, “Moms Point of View at the Point of Care” at the Marketing to Moms conference in New York City on Tuesday October 6, 2015 ( The study focuses on the health journey of Moms with children age 2 and under, and includes valuable insights on Mom as a consumer, what influences these Moms, and more.

The presentation also features video excerpts from in-person interviews with moms talking candidly about the challenges of caring for a young child and where they find the support they need. Follow The Research Moms (@researchmoms on Twitter, and at for updates during and after the event.


Mom's Involvement gets an A+

the involved mom

At any given time, a mom has her hands full with schedules, routines and day to day organization of her family. A master at keeping crisis in check and knowing what’s what 24/7, she is constantly absorbing information from her children about their friends, activities and school. No matter how busy life gets, mom has a seemingly endless capacity to take in and take on even more. This is put to the test at the end of every summer, when we gear up for the return to school.

When the packets of school information arrive in the mail, children anxiously check with their friends for class placement while mom gives the evil eye to the pile of documents that need to be completed by the first day. It is the beginning of the school year madness, which involves homework, sports practices and the carpool, and all of which put mom right in the mix. Regardless of how much paperwork, driving or brain power is required, mom will still manage to be heavily involved in activities concerning her children. This is evidenced in data from a study by The Research Moms where we see consistency in mom’s involvement, especially in the tween and teen set.

Nearly all moms (96%) who have a child in school between 6th and 12th grade said they are at least somewhat involved in the extracurricular activities of their children, with 47% saying they are very involved. This involvement can come in many forms. Whether cheering on the sidelines at every soccer game, manning the snack bar at the little league field or driving to chorus practice, it all counts and mom pitches in when and where she can.   Even working moms share that same level of engagement, with 48% saying they are very involved with the extracurricular activities of their children. Additionally, nine out of ten moms report being at least somewhat involved with the friendships and social activities of their children. With children in middle school through high school, that can mean a lot of angst and drama, which also means a lot of advice being doled out from mom.

It isn’t just the extracurricular items that mom gets her hands in. She is also heavily involved in what’s going on with school itself. Ninety-five percent of moms with a child in school between 6th and 12th grade said they are involved with schoolwork and grades, with the majority (62%) being very involved. More than half of working moms (52%) said the same for their participation in class selection and scheduling, which is higher than the 45% of all moms and 31% of stay-at-home moms who said they are very involved. Even though moms have plenty of responsibilities, including many outside the home, these women remain looped in with their children and their day to day happenings.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under in 2015.



Back to School

By: Laura Silvia

As much as the majority of moms have enjoyed having kids out of school for the summer, back-to-school time is upon us. And there is no shortage of articles and posts about it, from the heart-wrenching to the informative and everything in between.

We at The Research Moms asked our sample of moms who have a child in school from Kindergarten through 12th grade about their stress level at back-to-school time, and 63% said they have “a little bit” of stress, while 7% said their stress level is “off the charts.”  That’s 70% of moms feeling some level of stress about their children heading back into the classroom.

And that stress is understandable. Schedules are changing and calendars are filling up.  There are supplies that need to be purchased, forms that need to be filled out, and alternative care that may need to be arranged before or after school. There may be a transfer to a different school or the first time riding the bus. All of these items – and more – add to mom’s stress level at back-to-school time.

Back To School (1)

One of the biggest contributors to mom’s stress may likely be the stress level of her children.  Moms are typically right on the pulse of their children’s emotions. A mom can often decipher how her children are feeling from a single look or a one-word answer (maybe not so much for teenagers, but that’s a different story). If her children are feeling stressed or apprehensive about the school year, mom is going to feel it.  Most of us have felt some amount of fear or anxiety at back-to-school time as kids, and so moms can relate to what their children are feeling. If children are feeling stressed about going back to school, that compounds mom’s stress level.  Lunches will get figured out, bags will get packed, but there isn’t a quick or easy way to alleviate children’s fears or anxieties about school. Much of that is in the hands of their teachers, and it can be difficult on moms to hand over their children – and their control of the situation. But it has to be done.

The good news is that this is likely temporary. By the time everyone settles into the new routine, these stresses are a distant memory.  Steer clear of reporters who may make them cry, arm them (and yourself) with information if they are nervous about the adjustment, and keep doing the best job you can.  And to the 7% of moms whose stress level is “off the charts,” there’s always chocolate.

School bus cover image from


Maid In America

Below is an advertisement from 1956 for Lux liquid detergent. It depicts an overwhelmed wife and mother, surrounded by piles of dirty dishes and tableware. The father, however, is shown in the top left corner reclining and relaxing, with a happy smile as he enjoys leisure time after a hard day’s work.

Household Tasks


This snapshot in time illustrates how, like the many women before her, a mother’s sole responsibility was the household and everything in it, including cooking, and cleaning.

On the surface, it seems that women have come a long way since this advertisement was published. The Bureau of Labor Statistics reports that only 27% of mothers with children under 18 were part of the 1955 labor force; this number more than doubles to 71% in 2013. Today’s mother is modern and a transformation from her 1950s ancestor; she works, she drives, she plans, she wears pants (gasp!), and she manages the household budget.

Now, would you be surprised to discover that in 2015, mom is still the one responsible for handling the majority of those 1950’s items? The Research Moms are, too.

In a 2015 study of mothers with children age 21 and under, The Research Moms asked, “How do you and your family balance the household tasks?” A startling 82% of these mothers said they do the majority of the tasks, with more than a quarter (26%) handling all of the chores. This is in stark contrast with the 1% of mothers who say they aren’t involved at all with any of the household tasks. Only 16% reported sharing the tasks evenly with their family members.

Household Tasks

This isn’t to say that dads don’t contribute to the household. 2011 Pew Research data showed fathers of children under 18 spent an average of 10 hours a week on housework, compared to the 18 hours spent by mothers. The discrepancy, however, lies in the type of housework mothers and fathers undertake. Working Mother found in its 2015 study that mothers are mainly responsible for chores inside the household, such as dusting, cooking, and doing the laundry. Fathers, on the other hand, typically handle the outside tasks, such as car maintenance, mowing the lawn, and taking out the garbage.

In the 1950s, gender roles were pretty well-defined. Mothers stayed home to cook and clean while their husbands were out working to provide for their families. One might assume that if gender roles blurred together and mothers worked like fathers did, then the household maintenance would be more evenly divided. Yes, one might assume this, but then again, one should remember what happens when one assumes. The Research Moms’ data shows a whopping 83% of today’s working mothers are still responsible for the majority of household chores, which is just as high as stay-at-home mothers. In fact, even 76% of breadwinner mothers, or moms who serve as the primary earner of the family, are not exempt from doing the majority of household duties.

So while it’s true that mothers have only added to their list of responsibilities, it’s also true that they’ve been successful at it. They run corporate meetings, schedule playdates, organize school events and still make time to maintain the household.

Today’s mothers have given new meaning to the word superhero, since not only are they bringing home the bacon but they are cooking it as well.


How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under in 2015.