Dr. Nino Japaridze Joins Edison as Vice President for Public Affairs Research

Edison Research has appointed Dr. Nino Japaridze to the new role of Vice President for Public Affairs Research. Based in Washington DC, Nino will lead Edison’s public affairs and international research practice, delivering strategic insights to public and private sector clients, and international media and development organizations.

Nino brings over 20 years of experience in the fields of public affairs and international research, most recently as Vice President of Public Affairs at Ipsos North America where she led global media research and political risk practice areas and was responsible for partnering with technology based companies to extend research capabilities across digital platforms. Previously, Nino advised sovereigns, NGOs, and leading human rights organizations on the assessment of media freedoms, rule of law, and civil liberties across Europe and Eurasia. Nino also served as InterMedia Survey Institute’s Regional Research Director, leading audience and opinion research programs across Eurasia for the US Broadcasting Board of Governors, the US Department of State, the World Bank, USAID, RFE/RL, Voice of America, BBC, and other media and development institutions.

Born in Tbilisi, Georgia, Nino received her Doctorate in Politics from Oxford University, MA in Political Science from George Washington University, and a BA in Political Science from Wheaton College. She lives with her husband and three children in Bethesda, Maryland.

Nino Japaridze said: “I am delighted to be joining Edison Research and to take on the role of expanding Edison’s offerings with new and existing clients globally. The media and opinion research industry is experiencing tremendous change. I am excited to leverage Edison’s gold standard exit poll research knowhow and cutting edge opinion and media research and, where possible, to pair these valuable assets with substantive experts and technology partners to provide clients with increasingly more accurate and timely insights at a highly competitive price.”

Larry Rosin said: “We are confident that Nino will add great value to Edison Research and that our clients will benefit from her experience and insights.”

About Edison Research

Edison Research conducts multi-methods research and provides strategic information to a broad array of clients, AMC Theatres, The Brookings Institute, Disney, Google, Oracle, Pandora, The Pew Research Center, Samsung, Siemens, SiriusXM Radio, St Jude Children’s Research Hospital, Univision Communications, and the Voice of America. Edison’s work in public opinion research includes an ongoing survey of Economic Anxiety in America, conducted in conjunction with American Public Media’s renowned Marketplace program, as well as work with the National Center for Disaster Preparedness, The Gates Foundation, and Univision. The Infinite Dial and Share of Ear® are two of the most widely-cited Edison media studies.

Since 2003, Edison Research has been the sole provider of exit poll information to ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison recently completed its 2016 Presidential Primary coverage, and its General Election coverage. This exit poll is the largest single-day survey research project in the world, with more than 100,000 interviews. Having over 18,000 highly trained research staff across the US, Edison is also the leading provider of consumer exit polling, having conducted face-to-face quantitative and qualitative research in almost every imaginable venue.

Social Sharing In The Mobile World

Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that we broke it out into this new standalone report, Social Sharing in the Mobile World.

This study of 1571 American smartphone owners 18-54 revealed some key insights about mobile use of social media, including the following:

  • 80% of American smartphone owners use social media apps every day
  • The average smartphone owner uses 14 types of apps
  • 70% of smartphone owners who use social media say they use Facebook every day
  • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
  • Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video

Also includes new data on messaging apps, selfies, influence and more! Thanks again to our partners at CRS for funding this research.

Download Social Sharing In The Mobile World From Edison Research

 

Moms and Media 2017

moms and media 2017: the highlights

Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend three hours and thirty one minutes using the Internet in a 24-hour period, surpassing time spent with TV and radio.

A major factor of that high Internet consumption is the adoption of the smartphone, allowing moms access any time of day.  Smartphone ownership is still rising among moms, showing even more gains in this year’s report. Compared to the total sample from the Infinite Dial, moms are out in front for smartphone ownership.  In 2017, 86% of moms own a smartphone.

For moms with Internet access at home, more than half (55%) said they access the Internet most using their cell phone.   In 2017, the gap between computer and cell phone is even wider than last year, with the smartphone showing its impact once again.

Not only did Moms and Media 2017 highlight the power of the smartphone, but the data also reflects the continuing commitment that moms have to social media. This year, 93% of moms use some social networking site or service.  That percentage is up from the 88% we saw last year and has consistently been rising.  With plenty of options now available, there is no shortage of opportunity for moms to engage with social media.

That opportunity to engage with social media is fully recognized by moms, with 62% of social networking moms checking those sites several times per day.   This has been a trend with a steady increase each year since 2008 when we first started tracking social media.

For the full Moms and Media 2017 report click here.

 

Moms and Media 2017

Save the Date: Moms and Media 2017

It’s May, and that means the annual Moms and Media report is fast approaching.  Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017.

Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle of moms in the United States and how they engage with technology and modern media.  The report will showcase new tracking data about social networking, mobile device ownership, Internet usage and even online radio.   In addition, we’ll highlight expanded podcast data and explore how much interest moms have in smart speakers, such as the Amazon Echo and Google Home.

Most would agree that they couldn’t survive without the Internet and it is clear from our past research that moms would fall into that category as well.  More than any other medium, the Internet is critical for getting through even just a typical day.  In Moms and Media 2017, we see that now almost every mom has Internet access.  According to the research, 97% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  

You are invited to join us on Thursday, May 11th at 2:00 pm EST when we present Moms and Media 2017.  Register now for updated data about how moms utilize mobile and mold modern media and technology into their routines.   

Register here

Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll

American Public Media’s Marketplace and Edison Research track the Economic Anxiety Index and release the first post-election measures. Read more about the survey and the latest wave of results here.