Edison Down Under

On October 13, Edison Director of Research Kevin Lubin spoke at RAIN Summit Australia about Australia’s growing interest in podcasts.  The conference, which was held in Melbourne, Australia, showcased experts in radio, podcasting, and other digital media.  Kevin discussed Edison Research’s Podcast Consumer Australia 2017 report, illustrating the distinctive differences between podcast listeners in Australia and the United States.

The Podcast Consumer Australia 2017  is Edison Research’s first report on podcast consumers in Australia.  Derived from the Infinite Dial Australia 2017, a study sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo, the report highlights podcast consumption, social media behavior, device usage, and other media habits of Australian podcast consumers.

For those wondering about U.S. podcast listeners, Edison’s yearly series The Podcast Consumer was released back in April.

Switch On, Tune In: Public Media’s New Local Frontier

Edison Research and AIR recently collaborated on a series of research projects examining the impact of public media on several American markets, and the role of live, local events on the relationship between public media listeners and their local stations. We examined 15 markets, all of which were participating cities in AIR’s Localore: Finding America initiative.

Through the course of this study, we conducted three separate surveys: one, a market study to establish baseline characteristics of the average public media consumer in those 15 markets; two, a survey of the local collaborators in those markets–passionate local advocates for issues and stories who worked with Localore producers; and three, an exit poll of over 600 attendees to live events in six of these Localore markets.

The primary findings of this project revolved around the importance of live events both as a means to attract a “hidden” public media constituency and to hear their stories, the renewed importance of a local focus on community issues in order to engage that constituency, and the role of the “community collaborator,” the switched-on, engaged local advocates for both public media AND the stories of their communities.

The results were presented in a live webinar on Thursday, October 26, featuring participants from two Localore markets as well as Edison and AIR. A complete replay of the webinar is available below. You can read more about the findings of this project here, and you can also download the complete data slides from the research here.

Switch On, Tune In: Public Media’s New Local Frontier from Tom Webster on Vimeo.

Megan Lazovick: Pod Person

On September 17, Edison Director of Research Megan Lazovick spoke at the Next Radio Conference in London to discuss podcasting’s increasing share of ear in the United States. While music remains the most listened to type of audio in the US, podcasting has made impressive strides in the last few years. At the conference, Megan broke down the anatomy of a “pod person” and offered advice on how to successfully market podcasts. The presentation can be viewed in full below.

The data used in the presentation stem from Edison Research’s Share of Ear® study. The study, which has been conducted since 2014, tracks consumer audio usage across many parameters, such as location of listening, devices used, listening by time of day, and type of audio content. The full Share of Ear® data set is available to subscribers on the study’s website.

Edison Research & NPR release Smart Audio Report Part Two

On September 28, Edison VP of Marketing and Strategy Tom Webster spoke at Advertising Week New York to unveil part two of Edison Research & NPR’s Smart Audio Report.

Smart speakers, such as the Amazon Alexa and Google Home, are quickly gaining popularity in the United States.  Those who already use the new technology are becoming reliant on them—so much so, that many users now consider their smart speaker to be part of the family.  Part Two of the Smart Audio Report focuses on how smart speakers have socialized audio and the many implications that this shift will have on the advertising industry.  You can view a full replay of Tom’s presentation here.

Following the presentation, Ad Age published Tom’s case for why marketers should be paying more attention to the smart speaker space. In the article, which can be read in full here, Webster discusses the habits of smart speaker owners and his predictions for the industry, as well as recommendations for how marketers can capitalize on the new technology. 

Both the workshop and article draw on data from Edison Research and NPR’s Smart Audio Report.  Based upon a national online survey of 1,620 Americans ages 18+, including 800 smart speaker owners, the Smart Audio Report is the first comprehensive study of the attitudes and behaviors of smart speaker owners.

Edison Research to Conduct Exit Polling in the Republic of Georgia

By David1010Giorgi Balakhadze (english version) – File:Democratic Republic of Georgia.svg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=26696605

Edison Research will be conducting exit polls on October 21, 2017 in the Republic of Georgia.  The survey is sponsored by the television network Rustavi 2.  In addition to these exit polls in Tbilisi and Kutaisi for the Mayoral elections, Edison is also conducting pre-election polling in Tbilisi.

Edison’s team (comprised of Rob Farbman, Senior Vice President; Nino Japaridze, Vice President; and Mary Meyn, Director of Research) visited Tbilisi in early October and announced both the scope and methodology of Edison’s polling, and the results of the first wave of its pre-election polling.  Detailed coverage of Edison’s October 4th press conference can be viewed here: http://rustavi2.ge/ka/news/86631#_=_

Edison’s Tbilisi pre-election poll results were released by Rustavi 2 TV on October 9th on Rustavi 2’s flagship weekly analytical program “P.S.”

http://rustavi2.ge/en/news/86926

https://www.linkedin.com/feed/update/urn:li:activity:6322877599114620928/

Public opinion survey results broadcast by Rustavi 2 TV were based on Edison’s poll of eligible voters in Tbilisi, 18 years old and older, conducted from during September 22- October 2. A total of 1200 eligible voters were interviewed. Edison Research used random sampling methodology and conducted face-to-face interviews in respondents’ households. All eligible voters in Tbilisi had an equal chance of being selected. Margin of error for total sample was +/- 3 percentage points at the 95 percent confidence level.

The upcoming exit poll will mark the third time Edison Research has carried out exit polling in Georgia. Edison’s polling team has previously covered the 2010 Tbilisi Mayoral election and the national election for Parliament in 2012.