AMERICANS CHOOSE "SLUMDOG MILLIONAIRE" AS 'BEST PICTURE'
Rags-to-Riches tale prevails over "Milk" in exit poll among
Americans who have seen all five nominated films
In a first-of-its-kind exit poll of movie-goers who watched
all five "Best Picture" nominees for tonight's
Oscars® program, the runaway winner was
"Slumdog Millionaire." Garnering 45 percent of all the votes, "Slumdog
Millionaire" was the clear choice, besting "Milk," which came in second
with 26 percent of the votes.
The survey's 915 respondents came from guests at the AMC Best
Picture Showcasesm at AMC theatres around the
country on Saturday, February 21. All respondents saw each of the five
movies. Edison Research, the company which also performs the
presidential exit polls on Election Day for the major U.S. television
networks and news organizations, executed the survey.
The final results were as follows:
Total Sample
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
 |
45% |
|
| Milk | | | |
|
26% |
|
| The Curious Case of Benjamin
Button | | | |
|
12% |
|
| The
Reader | | | |
|
9% |
|
| Frost/Nixon | | | |
|
8% |
|
Men
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
43% |
|
| Milk | | | |
|
27% |
|
| The Curious Case of Benjamin
Button | | | |
|
12% |
|
| Frost/Nixon | | | |
|
10% |
|
| The
Reader | | | |
|
8% |
|
Women
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
47% |
|
| Milk | | | |
|
26% |
|
| The Curious Case of Benjamin
Button | | | |
|
11% |
|
| The
Reader | | | |
|
9% |
|
| Frost/Nixon | | | |
|
7% |
|
Persons 18-24
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
57% |
|
| Milk | | | |
|
23% |
|
| The Curious Case of Benjamin
Button | | | |
|
8% |
|
| The
Reader | | | |
|
6% |
|
| Frost/Nixon | | | |
|
6% |
|
Persons 25-34
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
44% |
|
| Milk | | | |
|
32% |
|
| The Curious Case of Benjamin
Button | | | |
|
11% |
|
| Frost/Nixon | | | |
|
7% |
|
| The
Reader | | | |
|
6% |
|
Persons 35-44
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
46% |
|
| Milk | | | |
|
22% |
|
| The Curious Case of Benjamin
Button | | | |
|
14% |
|
| The
Reader | | | |
|
13% |
|
| Frost/Nixon | | | |
|
5% |
|
Persons 45-54
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
33% |
|
| Milk | | | |
|
25% |
|
| The Curious Case of Benjamin
Button | | | |
|
19% |
|
| The
Reader | | | |
|
16% |
|
| Frost/Nixon | | | |
|
7% |
|
Persons 55+
| MOVIE | | |
| % of Sample Selecting as'Best Picture' |
|---|
| Slumdog
Millionaire | | | |
|
43% |
|
| Milk | | | |
|
19% |
|
| Frost/Nixon | | | |
|
17% |
|
| The
Reader | | | |
|
13% |
|
| The Curious Case of Benjamin
Button | | | |
|
8% |
|
Average Rating (1-5 Scale)
| MOVIE | | |
| Avg. Rating (5=best) |
|---|
| Slumdog
Millionaire | | | |
|
4.54 |
|
| Milk | | | |
|
4.48 |
|
| Frost/Nixon | | | |
|
4.03 |
|
| The Curious Case of Benjamin
Button | | | |
|
3.86 |
|
| The
Reader | | | |
|
3.83 |
|
Results were tabulated throughout the evening at Edison's
exit polling headquarters and were made available at approximately 6 am
on Sunday, February 22nd, at www.edisonresearch.com/bestpicture/
A complete survey
methodology statement is available here.
For more information on movie
research or other types of consumer exit
polling, contact
us.
