The 2009 Edison/AMC Best Picture Showcase Survey

AMERICANS CHOOSE "SLUMDOG MILLIONAIRE" AS 'BEST PICTURE'

Rags-to-Riches tale prevails over "Milk" in exit poll among Americans who have seen all five nominated films

Best Picture Nominees

In a first-of-its-kind exit poll of movie-goers who watched all five "Best Picture" nominees for tonight's Oscars® program, the runaway winner was "Slumdog Millionaire." Garnering 45 percent of all the votes, "Slumdog Millionaire" was the clear choice, besting "Milk," which came in second with 26 percent of the votes.

The survey's 915 respondents came from guests at the AMC Best Picture Showcasesm at AMC theatres around the country on Saturday, February 21. All respondents saw each of the five movies. Edison Research, the company which also performs the presidential exit polls on Election Day for the major U.S. television networks and news organizations, executed the survey.

The final results were as follows:

Total Sample


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
45%
Milk  
26%
The Curious Case of Benjamin Button  
12%
The Reader  
9%
Frost/Nixon  
8%


Men


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
43%
Milk  
27%
The Curious Case of Benjamin Button  
12%
Frost/Nixon  
10%
The Reader  
8%


Women


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
47%
Milk  
26%
The Curious Case of Benjamin Button  
11%
The Reader  
9%
Frost/Nixon  
7%


Persons 18-24


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
57%
Milk  
23%
The Curious Case of Benjamin Button  
8%
The Reader  
6%
Frost/Nixon  
6%


Persons 25-34


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
44%
Milk  
32%
The Curious Case of Benjamin Button  
11%
Frost/Nixon  
7%
The Reader  
6%


Persons 35-44


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
46%
Milk  
22%
The Curious Case of Benjamin Button  
14%
The Reader  
13%
Frost/Nixon  
5%


Persons 45-54


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
33%
Milk  
25%
The Curious Case of Benjamin Button  
19%
The Reader  
16%
Frost/Nixon  
7%


Persons 55+


MOVIE   % of Sample Selecting as'Best Picture'
Slumdog Millionaire  
43%
Milk  
19%
Frost/Nixon  
17%
The Reader  
13%
The Curious Case of Benjamin Button  
8%


Average Rating (1-5 Scale)


MOVIE   Avg. Rating (5=best)
Slumdog Millionaire  
4.54
Milk  
4.48
Frost/Nixon  
4.03
The Curious Case of Benjamin Button  
3.86
The Reader  
3.83


Results were tabulated throughout the evening at Edison's exit polling headquarters and were made available at approximately 6 am on Sunday, February 22nd, at www.edisonresearch.com/bestpicture/

A complete survey methodology statement is available here.

For more information on movie research or other types of consumer exit polling, contact us.