About

Website
Profile

Posts

YouTube “Listening” Decreases in 2020

Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research.  Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]

twebster

Buying The Top Five Podcast Networks Reaches 50% of Weekly Podcast Consumers

  One of the reasons we started the Podcast Consumer Tracker here at Edison Research was to answer some of the most common questions media buyers and agencies have about buying podcast advertising. While in its early days podcasting was not considered a “reach” medium, today with the growing size of the leading podcast networks, […]

twebster
Podcast Diversity 2008 - 2018

Podcasting and Race: The State of Diversity in 2018

Recently, my colleagues Melissa Kiesche and Megan Lazovick gave a presentation at WerkIt – A Woman’s Podcast Festival. Their presentation, Closing the Listening Gender Gap, presented some new data on the composition of the podcasting audience and also some of the reasons why some women don’t listen to podcasts. You can download the full presentation […]

twebster
Marketplace Edison Research Poll

Marketplace and Edison Research Reveal a Dramatic Shift in How Partisans Perceive Economic Data

The late Senator Daniel Patrick Moynihan was famously quoted as saying “Everyone is entitled to his own opinion, but not his own facts.” In the case of economic data, however, this may not be true. In the October 2018 edition of the Marketplace/Edison Research Economic Anxiety Index poll, we asked a sample of Americans how […]

twebster

The Infinite Dial 2018 – Save The Date!

Please save the date for the 2018 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, we will be presenting our findings of The Infinite Dial study via Facebook Live. The Infinite Dial remains the longest running study of consumer behaviors around […]

twebster
Infinite Dial 2017

Podcasting’s “Mobile” Listening At Home

Over the past couple of weeks since the publication of the 2017 Infinite Dial, one particular finding has prompted more questions from podcasters than any other: the data on listening location. When we asked people to name all the locations where they listen to podcasts, one location clearly stood out: 80% of podcast listeners said […]

twebster
Election Polling - man speaking to people waiting in line

What Makes an Exit Poll Legitimate?

We here at Edison are proud to be the sole providers of exit polling data for the National Election Pool this Election Day. It’s a responsibility that we take very, very seriously indeed, because we know that our work will be studied and scrutinized for years to come. On election night, it will be our […]

twebster

Streamed Vs. Broadcast Media: Consumption by Demographic

Data from the Edison Research Share of Ear(tm) study, Q2 2105. For more on these data points, see Larry Rosin’s article on The Infinite Dial. To subscribe to Share of Ear, contact Edison.

twebster

The Expert’s Guide To Content Marketing with Research

One aspect of Edison’s business that is booming right now is conducting research studies to help companies gain exposure through thought leadership. It’s something we know a little bit about, since that’s exactly how Edison itself has built its own business over the last 20+ years. We’ve also been the sole providers of U.S. Election […]

twebster