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Moderate Independents – The Ultimate Swing Voters

While winning Independent voters has long been characterized as the key to winning close elections, the self-reported “Moderate Independent” is possibly the sweet spot of the Swing Voter group. We thought this crucial voter group warranted a look at how they have voted and how they may have been swayed by some of the most […]

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Moderate Independents – The Ultimate Swing Voters

At a recent event, Geoff Feinberg from GfK gave a presentation about Independents and how they were the crucial swing voters for the Republicans in 2010. During the question and answer period, Murray Edelman (a good friend of Edison’s) expressed his curiosity about independents who said they were moderate. Well, Murray, here is the information […]

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