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NY10: Taxi Entertainment Network – A Unique, “Captive” Medium

The NY10: Taxi Entertainment Network is a unique out-of-home network that involves the use of video screens in…you guessed it…New York taxis. Edison worked with Clear Channel and NBC Universal last year to test the NY10 payment system, and to investigate passenger advertising recall in NYC taxi cabs. To learn more about NY10, we connected […]

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OOH Happenings with… POP Radio

One of our Consumer Exit Poll clients is POP Radio, an innovative Out Of Home (OOH) advertising network with whom we worked to measure audience, reach and frequency across the many retail stores that feature this unique audio platform. We checked in with Gary Seem, President/CEO of Pop Radio, to find out how they are […]

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