Entries by Melissa DeCesare

Dinner without distraction

A really comical television commercial caught my eye recently and it was so intriguing I had to watch to the very end. Aside from just the well done commercial, the idea behind it is brilliant and engaging.  #DarkforDinner  is a campaign by Dixie asking consumers to put down the electronics during dinner and connect with […]

Most moms have played hooky with their children

“Bueller…Bueller…Bueller? Anyone…anyone?” No matter how many times I’ve seen it, Ferris Bueller’s Day Off always gets me to laugh. The classic ‘80s flick about bored teenagers skipping school delivers the one-liners, and the message that kids will go to great lengths to not get caught.  Many of the best jokes in the movie come from the […]

Why Mobile Moms Matter

I recently attended the annual variety show at my daughters’ elementary school. While I was watching the performances, I couldn’t help but take note of how many smartphones were in the audience.   Being used for photos, videos and downtime between acts they were out in full force with the moms. Afterward, my Facebook newsfeed was […]

Moms And Media 2015

It’s May, and that means it’s time for Moms and Media. In the 2015 edition of the report, which is drawn from the Infinite Dial series, we see strong reinforcement of mobile behavior and social networking. While mom continues to power on with her smartphone and tablet, she is consuming media in ways she hasn’t […]