Entries by Edison Research

Edison Research Presents First Canadian Share of Ear®

Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian […]

InStore Audio Network Reaches 35.5 Million Shoppers Per Day

InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores. […]

Country Radio Goes Mobile – A Recap of Edison’s Presentation at CRS 2017

Edison Research’s Tom Webster, Megan Lazovick, and Larry Rosin, along with Tim Hayden from Brain+Trust Partners, presented “Country Radio Goes Mobile” at the Country Radio Seminar on Thursday, February 23, 2017. The presentation stressed the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already […]