Out-of-Home Research · February 22, 2009
AMERICANS CHOOSE “SLUMDOG MILLIONAIRE” AS ‘BEST PICTURE’
By Tom Webster
Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films
Somerville, NJ. (Feb. 22, 2009) – In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog Millionaire” was the clear choice, besting “Milk,” which came in second with 26 percent of the votes.
The survey’s 915 respondents came from guests at the AMC Best Picture Showcasesm at AMC theatres around the country on Saturday, February 21. All respondents saw each of the five movies. Edison Research, the company which also performs the presidential exit polls on Election Day for the major U.S. television networks and news organizations, executed the survey.
The final results were as follows:
“Slumdog Millionaire”: 45%
“Milk”: 26 percent
“The Curious Case of Benjamin Button”: 12 percent
“The Reader”: 9 percent
“Frost/Nixon”: 8 percent
“Slumdog Millionaire” won among all age groups and both men and women, and was the preferred film at every theatre where interviews were conducted. “Milk” was the clear second place finisher, with “The Curious Case of Benjamin Button,” “The Reader,” and “Frost/Nixon” running far behind.
The AMC Best Picture Showcasesm creates a unique opportunity to find movie-goers who have seen all five nominated films. Edison Research Exit Pollsters were stationed outside a sample of the 97 theatres around the USA, collecting the votes from movie-goers after they had seen their fifth nominated film. Votes were called in and tabulated through the night at Edison headquarters.
Complete results, including viewers’ ratings of each of the five nominees, and a full methodology statement are available at www.edisonresearch.com/bestpicture.
About AMC Entertainment Inc. Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves more than 235 million guests annually through interests in 353 theatres with 5,105 screens in six countries. Visit www.amctheatres.com.
About Edison Research Somerville, NJ-based Edison Research provides consumer market research and public opinion polling to businesses, governments, and news organizations throughout the world. Edison is particularly renowned for its Exit Polling techniques, and is the worldwide leader in the application of Exit Polling to consumer research. To learn more about Edison visit www.edisonresearch.com.
Oscars® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.
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Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films
Somerville, NJ. (Feb. 22, 2009) – In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog Millionaire” was the clear choice, besting “Milk,” which came in second with 26 percent of the votes.
The survey’s 915 respondents came from guests at the AMC Best Picture Showcasesm at AMC theatres around the country on Saturday, February 21. All respondents saw each of the five movies. Edison Research, the company which also performs the presidential exit polls on Election Day for the major U.S. television networks and news organizations, executed the survey.
The final results were as follows:
“Slumdog Millionaire”: 45%
“Milk”: 26 percent
“The Curious Case of Benjamin Button”: 12 percent
“The Reader”: 9 percent
“Frost/Nixon”: 8 percent
“Slumdog Millionaire” won among all age groups and both men and women, and was the preferred film at every theatre where interviews were conducted. “Milk” was the clear second place finisher, with “The Curious Case of Benjamin Button,” “The Reader,” and “Frost/Nixon” running far behind.
The AMC Best Picture Showcasesm creates a unique opportunity to find movie-goers who have seen all five nominated films. Edison Research Exit Pollsters were stationed outside a sample of the 97 theatres around the USA, collecting the votes from movie-goers after they had seen their fifth nominated film. Votes were called in and tabulated through the night at Edison headquarters.
Complete results, including viewers’ ratings of each of the five nominees, and a full methodology statement are available at www.edisonresearch.com/bestpicture.
About AMC Entertainment Inc. Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves more than 235 million guests annually through interests in 353 theatres with 5,105 screens in six countries. Visit www.amctheatres.com.
About Edison Research Somerville, NJ-based Edison Research provides consumer market research and public opinion polling to businesses, governments, and news organizations throughout the world. Edison is particularly renowned for its Exit Polling techniques, and is the worldwide leader in the application of Exit Polling to consumer research. To learn more about Edison visit www.edisonresearch.com.
Oscars® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.