AMERICANS CHOOSE “SLUMDOG MILLIONAIRE” AS ‘BEST PICTURE’

Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films

In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars^® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog Millionaire” was the clear choice, besting “Milk,” which came in second with 26 percent of the votes.

The survey’s 915 respondents came from guests at the AMC Best Picture Showcase^sm at AMC theatres around the country on Saturday, February 21. All respondents saw each of the five movies. Edison Research, the company which also performs the presidential exit polls on Election Day for the major U.S. television networks and news organizations, executed the survey.

The final results were as follows:

Total Sample

Men

Women

Persons 18-24

Persons 25-34

Persons 35-44

Persons 45-54

Persons 55+

Average Rating (1-5 Scale)

Results were tabulated throughout the evening at Edison’s exit polling headquarters and were made available at approximately 6 am on Sunday, February 22nd, at www.edisonresearch.com/bestpicture/

A complete survey methodology statement is available here.

For more information on movie research or other types of consumer exit polling, contact us.