Johanna Gombach Roche is the Director of Research at Edison Media Research and
has been with the company since 2001. Roche specializes in customized
field research studies including exit poll research where she has managed
studies in almost every setting where consumers are found, including
stadiums, retail stores, supermarkets, golf courses, mass transit trains
and buses, restaurants and movie theaters.
She is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, Roche has significant experience in questionnaire design, data analysis and data presentations.
Roche is a graduate of the University of Scranton.