Johanna Gombach Roche

Director of Research

Edison Research

Johanna Gombach Roche is the Director of Research at Edison Research and has been with the company since 2001. Roche specializes in customized field research studies including exit poll research where she has managed studies in almost every setting where consumers are found, including stadiums, retail stores, supermarkets, golf courses, mass transit trains and buses, restaurants and movie theaters.

She is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, Roche has significant experience in questionnaire design, data analysis and data presentations.

Roche is a graduate of the University of Scranton.