Deena Hollander is a Senior Director of Research at Edison Media Research and has been with the company since 1999. She oversees music testing studies throughout the United States within some of the nation’s largest markets as well as in Europe. Hollander also manages many of Edison’s perceptual research studies for various media. She oversees research studies from beginning to completion, working with clients to ensure that their goals and objectives are met. She is in charge of organizing fieldwork and supervising on-site projects. Hollander has experience in questionnaire development, data analysis, and the final preparation of presentation materials.
In addition, Hollander mediates and oversees focus groups. She has been involved in Edison’s Digital Talent Perceptuals since their inception.
Hollander is a graduate of the University of Massachusetts, Amherst.