Senior Vice President
Rob Farbman is Edison Research’s Senior Vice President and has been with the company since 1995. Farbman is responsible for all research operations at Edison, coordinating projects around the world.
One area of focus for Farbman is directing Edison’s work for the National Election Pool providing all election information to ABC News, CBS News, CNN, Fox News, NBC News and the Associated Press. He directed Edison’s 2012 Election operations, conducting exit polls and collecting vote returns for broadcast for every major Presidential primary and the general election. Farbman also oversees Edison’s election exit polling for international clients, most recently in Venezuela and the Republic of Georgia.
Working with both government and commercial clients Farbman manages Edison’s work in the Middle East including projects in Abu Dhabi, Bahrain, Dubai, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Pakistan, Qatar and Tunisia. Since 2002, he has managed Edison’s research for the U.S. Government’s broadcasting ventures, “Radio Sawa” and “Radio Farda”.
Prior to joining Edison Research, Farbman was Director of Mitofsky International, a public opinion research company. While with Mitofsky International, Farbman served as chief deputy to the company’s President, Warren Mitofsky, and helped manage the firm’s domestic survey research business as well as international projects in Russia and Mexico.
Farbman has also served as Manager of Operations for Voter Research & Surveys and in research positions at CBS News and for the television syndication company King World Productions.
Farbman is a graduate of the University of Massachusetts. He serves on the Executive Council of the NY Chapter of the American Association for Public Opinion Research.