Melissa Kiesche is a Vice President of Edison Research and has been with the company since 2003.
Her primary area of focus at Edison is leading the election research and recruiting team responsible for preparing the exit polls for the National Election Pool. She oversees the research process and directs the effort to recruit the thousands of people that work on Election Day. Over her years on the election team, she has helped to reorganize the research steps to ensure more accuracy, simplify and streamline the materials and shipping process and institute new training and recruiting procedures in an effort to grow a better team of Election Day interviewers.
Melissa has taken her experience in election exit polling and translated it in the development of Edison’s consumer exit polling business. She has drawn upon key operational components of election exit polling and worked to employ them in many different areas. Melissa specializes in logistically challenging projects, developing and implementing new research designs for clients throughout the country.
Melissa graduated from Syracuse University with degrees in Policy Studies from the Maxwell School of Citizenship and Television, Radio and Film from the Newhouse School of Public Communications.