Melissa DeCesare is a Vice President of Edison Research. She oversees the company’s music testing and callout operations. DeCesare is responsible for the fielding, organization and continuity of Edison’s music related projects across all methodologies. She has a key role in quality assurance and data deliverables and is well seasoned at managing all aspects of a project from beginning to end.

Since joining Edison Research in 1996, she has coordinated hundreds of music studies and projects across the United States as well as England, Austria, Ireland, Germany and Canada.

In addition to project management, DeCesare is a regular contributor to the Edison blog, authoring posts about moms and their media habits.  As a mom of two children herself, she has developed a particular interest in how this important demographic group interacts with and adapts to advancing technologies.

DeCesare is also the principal author of the annual Moms and Media report which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.

DeCesare holds a Bachelor’s Degree in Communications from Trenton State College, now known as The College of New Jersey.