Director of Research
Johanna Roche is a Director of Research for Edison Research and has been with the company since 2001. She joined Edison Research after graduating from the University of Scranton with a bachelor’s degree in Marketing.
Over the years at Edison she has managed research projects for radio stations, out-of-home media as well as numerous other types of clients throughout the world.
Since 2006 her focus at Edison is primarily on in-person intercept research as well as online research studies. Johanna helps clients explore their research goals and she helps identify which type of research best fits their needs.
Her specialty in customized field research studies includes exit poll research where she has managed studies in almost every setting where consumers are found, including stadiums, retail stores, supermarkets, golf courses, mass transit trains, buses, restaurants, movie theaters and much more.
Johanna is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, she has significant experience in questionnaire design, data analysis and data presentations.