Jason Hollins is a Vice President of Edison Research and has been with the company since 1996. Hollins manages and oversees many of Edison’s projects for radio, television and other media clients. With a focus on survey research, Hollins plays a pivotal role in quality assurance at the company, managing projects from start to finish, from study design and data collection to data analysis and post-project client service.
In addition, Hollins oversees many of the company’s national industry studies, including every Internet & Multimedia study, and its “Infinite Dial” series, since inception in 1998. These studies, conducted in partnership with The Arbitron Company, have benchmarked and measured consumer usage of and trends in digital media platforms. The results have been widely quoted in leading publications including The New York Times, The Wall Street Journal, The Los Angeles Times, The Boston Globe, Time, Business Week, Ad Age, and USA Today.
Hollins is a graduate of the Newhouse School of Public Communications at Syracuse University.