Deena Hollander is a Vice President at Edison Research and has been with the company since 1999. She oversees music research studies throughout the United States and in Europe, Canada and the Middle East. Hollander manages all of Edison’s international perceptual research studies for various media. She supervises research from beginning to completion, working with clients to ensure that their goals and objectives are met.
Hollander is in charge of organizing fieldwork and administering on-site projects. She has experience in questionnaire development, data analysis and the final preparation of presentation materials.
In addition, Hollander moderates and directs focus groups. Hollander’s research experience includes designing, implementing and reporting results of focus group research and individual in-depth interviews. Hollander is a skilled interviewer and facilitator with considerable experience conducting interviews and moderating focus groups. As an interviewer and focus group moderator, she helps clients to collect data and analyze information, so it can provide a sound basis for developing relevant, effective solutions. Hollander enables those engaged in discussions to solicit and understand the full range of information, attitudes, and opinions pertinent to the work at hand.
Hollander has experience facilitating focus groups in the United States, Canada, and the United Kingdom.
Hollander is a graduate of the University of Massachusetts, Amherst.