Edison Research conducts market research and exit polling, providing strategic information for businesses and media organizations worldwide.
With an expertise in both quantitative and qualitative research, Edison works with many established corporations looking to keep their edge or expand, as well as young companies just starting to develop their businesses. Edison offers expertise in telephone, Internet and in-person research as well as focus groups and dial testing.
Edison Research has been the sole provider of exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general election from 2004 to the present, including the recent 2012 Presidential election.
Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Edison Research has conducted research at leisure locations (movie theaters, golf courses, health clubs, museums, cruise ships), transit locations (airports, subway stations, bus stations, truck stops, school buses, parking garages, gas stations), retail establishments (shopping malls, restaurants, stores), stadiums/arenas (concerts, sporting events), and many other locations including office buildings, conventions/conferences, and medical centers. Our network of more than 10,000 experienced interviewers allows us to conduct research in almost any location.
Another specialty for Edison is its work for radio stations throughout the world, conducting both strategic and music research for successful stations in North America, South America, Europe and Asia. Additionally, Edison conducts research for the U.S. Government’s broadcasting ventures in the Middle East including “Radio Sawa” and “Radio Farda.” This research is currently conducted weekly in Abu Dhabi, Egypt, Iraq, Jordan, Lebanon and Morocco.
Through its history, Edison Research has taken the lead in researching new trends and following the paths of old ones, conducting groundbreaking national surveys on consumer behavior. Among these surveys were influential studies on at-work media usage, advertising spot-loads, in-car media, music purchasing and Hispanic media usage. Edison was also selected to conduct a major national study of localism in radio by the Federal Communications Commission. In addition, each year since 1998, Edison has conducted national studies in conjunction with the Arbitron Company on the role of the Internet in today’s media world. These studies have become the standard guide to the growth in all manner of new media devices, products and services.