It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from the Edison’s Infinite Dial (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. […]
Moms communicate…a lot. They talk, they text, they post and most importantly they share. Marketers and advertisers bank on this to get their message or product out to the masses and when it’s done well, it works. How do they do it well? They create an experience that encourages interaction and leaves an impression so […]
…At least, according to this article in the Boston Herald, which cites data from our Moms and Media: 2011 study about Moms and their social media usage. The article goes on to note the following: “It’s undeniable that moms are shaping how people of all ages are using Facebook — moving away from the site’s […]
Facebook. The majority of Americans are on it, as shown in our Edison Research/Arbitron Social Habit 2011 study. And as social networking continues to take hold across all demos, the popular site faces new challenges and questions about privacy and the use of images for advertising purposes. I recently came across an Advertising Age article […]
Click here to download Moms and Media 2023 Scroll down to view a replay of the webinar Tech savvy Moms have adopted more of their favorite devices as well as some new ones, as they continue to exhibit incredibly strong digital habits, according to this year’s Moms and Media 2023 report. The latest installment of […]
Moms and Media 2021 reflects a year of adjustment in media usage and consumption resulting from a new, at-home lifestyle in the wake of COVID-19. The latest installment of the annual report combines data from the Infinite Dial® series from Edison Research and Triton Digital, with recent data from Edison Research’s new ongoing syndicated measurement […]
From The Research Moms at Edison Research Facebook usage has fallen among social media users in the U.S., but one group is not showing the same decline: moms. Eighty-one percent of U.S. moms use Facebook compared to 61% of the total U.S. population. Ninety-two percent of U.S. moms use social media compared to 79% of […]
The annual Edison Research The Infinite Dial® study estimates that there are 15 million fewer Facebook users in the U.S. today than there were in 2017. However, among moms in the U.S., Facebook remains strong year over year. The Research Moms expand on this finding with their latest all-new study, Moms on Social Media: It’s […]
Click here to download Moms and Media 2019 Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement. With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the […]
In 2016, moms continue their mobile ways, moving further away from computers for media tasks. The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything. In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]
I recently attended the annual variety show at my daughters’ elementary school. While I was watching the performances, I couldn’t help but take note of how many smartphones were in the audience. Being used for photos, videos and downtime between acts they were out in full force with the moms. Afterward, my Facebook newsfeed was […]
