The New Mainstream 2013: New Research Into Streaming Audio

Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]

Mainstream AC Moves On To Hot AC’s Territory

First there was Soft AC. Then many of its practitioners evolved further to Mainstream or Bright AC. Now the Mainstream AC top 10 includes Snow Patrol, John Mayer, the Fray, Corinne Bailey-Rae, Rob Thomas, and Nickelback. So is Mainstream AC becoming Hot AC? And if so, what is Hot AC becoming?

Internet & Multimedia 11: New Media Enters the Mainstream

Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]

Smart Speaker Owners Listen to More Streaming Audio

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. “The evolution of audio is partially fueled by new audio technology” was one of five audio megatrends cited in the Audio in Evolution webinar presented by Edison Research and Amazon Ads early this month. The webinar includes data from Edison’s […]

Weekly Insights 06.07.2023 Your Purchase, Delivered By Podcasting

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcasts have evolved into a mainstream medium whose hit shows have the jaw-dropping ability to reach millions of podcast listeners, as was the subject of our Weekly Insights email last week. Popular shows are healthy for a creator-first ecosystem because […]

The Podcast Consumer 2023: An Infinite Dial Report

The Podcast Consumer 2023 Click here to download The Podcast Consumer 2023 The Podcast Consumer: An Infinite Dial® Report New study on podcast listeners in the U.S. now available for download  Today, Edison Research Vice President Megan Lazovick and Wondery COO and General Manager Jeanine Wright presented The Podcast Consumer 2023: An Infinite Dial 2023 […]

Podcast Consumption in Australia Being Driven By Those Age 35-54

Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]

Super Listeners 2019 from PodcastOne and Edison Research

Weekly podcast listeners who consume more than five hours of podcasts per week are the subject of the first-ever Super Listeners study from PodcastOne and Edison Research. These podcasting “Super Listeners,” podcasting’s heaviest listeners, have emerged as valuable targets for advertisers and trusted allies for podcast sponsors according to this groundbreaking study. • Seventy percent […]

The Secret to Longer TSL

Edison Research Vice President Megan Lazovick presented the following at The Radio Show in Dallas on September 26, 2019 in conjunction with the Radio Advertising Bureau.  We are proud that the RAB asked us to look into what radio can do to increase time spent listening. And note I said “Radio”.  This is not just about your […]