Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]
First there was Soft AC. Then many of its practitioners evolved further to Mainstream or Bright AC. Now the Mainstream AC top 10 includes Snow Patrol, John Mayer, the Fray, Corinne Bailey-Rae, Rob Thomas, and Nickelback. So is Mainstream AC becoming Hot AC? And if so, what is Hot AC becoming?
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. “The evolution of audio is partially fueled by new audio technology” was one of five audio megatrends cited in the Audio in Evolution webinar presented by Edison Research and Amazon Ads early this month. The webinar includes data from Edison’s […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcasts have evolved into a mainstream medium whose hit shows have the jaw-dropping ability to reach millions of podcast listeners, as was the subject of our Weekly Insights email last week. Popular shows are healthy for a creator-first ecosystem because […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. For podcasting to continue to grow and be accepted as a fully mainstream medium, it needs to be used by a large majority of the population. It’s hard to get to 50% monthly usage overall when any large […]
The Podcast Consumer 2023 Click here to download The Podcast Consumer 2023 The Podcast Consumer: An Infinite Dial® Report New study on podcast listeners in the U.S. now available for download Today, Edison Research Vice President Megan Lazovick and Wondery COO and General Manager Jeanine Wright presented The Podcast Consumer 2023: An Infinite Dial 2023 […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcast listening has now mainstreamed to the point where no matter who is in an advertiser’s target, that audience can be found, as is shown by our annual Infinite Dial® survey sponsored by Wondery and Art19. But where does […]
Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]
Weekly podcast listeners who consume more than five hours of podcasts per week are the subject of the first-ever Super Listeners study from PodcastOne and Edison Research. These podcasting “Super Listeners,” podcasting’s heaviest listeners, have emerged as valuable targets for advertisers and trusted allies for podcast sponsors according to this groundbreaking study. • Seventy percent […]
Edison Research Vice President Megan Lazovick presented the following at The Radio Show in Dallas on September 26, 2019 in conjunction with the Radio Advertising Bureau. We are proud that the RAB asked us to look into what radio can do to increase time spent listening. And note I said “Radio”. This is not just about your […]