How Social Media Influences Fashion Purchases

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]

Weekly Insights 2.8.23 How the Smartphone Drives Online Audio

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe So much of the joy we take from collecting and reporting data in our Infinite Dial® series, sponsored by Amazon Music, Wondery, and ART19, comes from the ability to have tracked data over such a long period of time. […]

Music Radio’s Golden Kingdom

Edison Research President Larry Rosin takes a look at current format trends in U.S. radio, and the state of CHR in particular, in Radio Ink: “If one were to put the ‘bundle’ of radio formats that depend on new, hit music together, in the fashion of a mutual fund, it would have performed disastrously over […]

U.S. Election Exit Poll Analysis: The Jewish Vote

Over the past several weeks the Jewish vote has been in the news in a fashion not discussed in years.  It is widely perceived that President Trump believes his policies and those of various prominent Democrats might push a greater portion of Jewish voters into the Republican column in 2020. By the end of Election […]

Organic Valley understands real mornings

Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us.  We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you!  […]

Audio’s 30 Under 30: Why they made the list

Edison Research and RAIN News sorted through A LOT of talented nominees to create the 2014 list of Audio’s 30 Under 30. Want to know why we picked these young men and women to represent the next generation of radio and audio? Just read their bios below.   Adéllyn Polomski Director of Artist Relations and […]

The Expert’s Guide To Content Marketing with Research

One aspect of Edison’s business that is booming right now is conducting research studies to help companies gain exposure through thought leadership. It’s something we know a little bit about, since that’s exactly how Edison itself has built its own business over the last 20+ years. We’ve also been the sole providers of U.S. Election […]

Increasingly, It’s The Daddy Party Vs. The Mommy Party

While the ‘gender gap’ has existed for decades, with Democrats consistently performing much better among women than with men, an even wider chasm has developed between the genders among those who have children under 18 living in their households – Moms vs. Dads. According to the exit polls conducted by Edison Research from the 2010 […]

Hanging Up The Phone

Since the advent of email, there have been many commentaries about the demise of the personal, handwritten letter as a form of communication. But in the last decade a parallel transformation has been occurring, without nearly so much comment – the demise of the personal phone call. In our recent national study of 12-24s, we […]

Podcasting in 2010: The Calm Surface Obscures The Roiling Depths

I’m really excited to be presenting a significant session at this year’s Blogworld entitled The Current State of Podcasting. This one’s going to be a little different than what you’ve seen in previous years, where I’ve gone in and done my traditional bucketful of numbers augmented by folksy analogies. We’ve been tracking podcasting at Edison […]