50,000,000 Survey Respondents Can Be Wrong!

The old Elvis album title “50,000,000 Elvis Fans Can’t Be Wrong” may have been right on the mark when it came to The King’s credentials, but when it comes to polling, quality is about a lot more than sample size. With a constant stream of public surveys being released to the radio and music industry, how can you sort through the good and the not-so-good in survey research?
This week, Edison Senior VP Rob Farbman’s continuing series of articles on current legal and societal trends impacting research today touches on this very issue.

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